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simply effective
Driving Sales, Marketing and Support
Impelling Sales, Support and Operations forward!
April 2008
simply effective
The Big PictureWhat makes CRM work
Understanding thecustomer
chain
CustomerSalesperson Influencer
ImpelPK4 Customer
The Indian Reality
User culture“Missed call” mentalityWe live on the mobile phoneGrowing ‘Net use
Infrastructure issuesSMS Interactions commonMore Mobile ‘Net than BroadbandNo WiFi networks!
Typical CRM Issues
Salespeople hate data entrySales is about Numbers
Service is about PerceptionService makes/breaks customer relationsOne CRM solution rarely meets all needsCustomizing CRM costs a fortune Access to CRM systems is complexMobile access to CRM data is criticalExternal Integration is difficult and expensiveConsumer-facing functions are rareCRM implementations can go on forever
simply effective
The CheckboxesImpel as a solution, benefits and features
The Impel Solution
Enterprise-class featuresHigh functionality, integrated Sales, Marketing and Support
SMB-class pricingBuilt in India, for India and similar economies
Operational excellenceFriendly, intuitive, configurable user interface
High availabilityAccess anywhere, anytime via PC or mobile
Low TCOUnprecedented Configurability by Design
High ROIUnlimited Customization via zeroCode
Subsystems
Platform
E-Mail and Collaboration
Personalization Query/Report Mgmt
Content Management
CustomerPortal
ProductMgmt
Sales, Leads
Customer Support
BusinessFunctions
Features & Functions
Sales FunctionsAccounts, Contacts, Opportunities, Activities, Enrolment
Customer SupportTickets, KB, FAQ, Customer Portal, Partner Portal
Sales ManagementTerritories, Leads, Quotas, Forecasting
Business FunctionsQuotes, Orders, Invoicing, Collection, Shipping
ProductsCatalog, Inventory, Categorization, BOM, Website Integration
General FunctionsEmail Integration, Group Calendaring, Content Management
User SecurityOrganizations, Roles, Security, Administration
System Features
Completely configurableLabels, terms, fields – all re-configurable
Secure by designAuthentication, Authorization, unexposed SQL, etc.
Multi-cultural systemAny language, platform and database
Scalable, reliable architectureJava servlet or J2EE on standard hardware
Easily integratedWeb Services to business and social networks
Tech Features
Highly configurableEasy-to-use user interface24/7 access in browser, devices , etc.Hosted On-DemandRapid deploymentNo-programming customization Sync with Microsoft OutlookAccess from/to Social Networks
Deployment
Servicesetc.
DataSources,Networks
Outlook Integration – Contacts, Calendar, Email
J2ME / Sybase / Other
HTML & JavaScript
What sets us apart
Uncomplicated pay-as-you-go model
Start using it now!Scale to 1000s of users seamlesslyBuilt, Supported and hosted in IndiaConfigure in minutes, Customize in hoursIntegrate with any systems
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simply effective
Why PK4What makes us different
What PK4 brings
Generic design, Specific solutionAbstraction to the appropriate level
Strong product-lineSolutions for problems you’re yet to face!
No risk, no surprisesStrong deployment background
Experience + Platform = ValueGlobal CRM experienceZero-programming platform
Product Line
Chorus Email and groupwareImpel Complete CRM solutionresponze Email response mgmtvInfostore Enterprise-wide reportingzeroCode App development
simply effective
Thank You!
PK4 Software Technologies Pvt. Ltd.37, Kempapura, Hebbal, Bangalore 560 024
www.impelcrm.in
