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Republic of Singapore Republik Singapura 新加坡共和国
Xīnjīapō Gònghéguó
சி�ங்கப்பூரகுடியரசு Siṅkappūr KuṭiyarasuRepública de Singapur
PROPOSED DESTINATION
Singapore is a southeast Asian city-state of the southern tip of the Malay Peninsula.
The country is highly urbanized with very little primary rainforest remaining.
Singapore is well known for their skyscrapers and malls, but this city-state of Singapore it’s recognized for their wildlife and rainforest.
CharacteristicsAn island country made up of 63 islandsFour official languages: Malay, Chinese,
English and TamilSecond in the world in population densityTotal population 5,183,700 Typical Southeast Asian kind of weather:hot
and humid climateMulticultural place
History• Different cultures: chinese, indian,
malaysian and occidental
• Former british colony
• Singapore has been independent since 9th August 1965
• The 4th most important financial center of the world
• Strategic place for the exchange of goods
Tourist attractions Mix of landscapes like cosmopolitan city
and jungleF1 Singapore GP Shopping paradise (37 shopping malls)Cultural tour (Chinatown, Little India, Arabic
Street, Colonial neighborhood…)Culinary capital of Asia Opportunity for investment
RESEARCH OBJECTIVESTo know the actual positioning of SingaporeTo preview the future situation
SINGAPORE…?
To search the reasons why people visit the republic.
To make Singapore a recognised cosmopolitan city around the world
Primary Research Methodologies
Questionnaire with quantitative results
Interviews to a professional profile
Focus group
Research Participants QUESTIONNAIRES:
Groups that visited the Republic or not Age: 25-50Urban peopleDifferent nationalities
Research Participants INTERVIEWS:
Workers at agency travels ( to get information about how they sell Singapore)
PLAN RESEARCH
PART 1 - The research brief and proposal
Proposed destination Second week
PART 2- The academic Discussion: Literature Review
Search in academic papers Fifth week
PART 3- Data Collection
-Research information to make questionnaires-Do the questionnaires
Sixth weekSeventh week
Research Schedule