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Single Parents Going Back to School Campaign. Campaign’s Target Audience. Promoting higher education to Single parent families with the following characteristics: L iving in the Bellefonte Borough Suffering with limited opportunities - PowerPoint PPT Presentation
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Single Parents Going Back to School Campaign
Campaign’s Target Audience
Promoting higher education to Single parent families with the following characteristics:
Living in the Bellefonte Borough
Suffering with limited opportunities
Experiencing an economical disadvantage due to lack of
education
Interested in furthering their education Bellefonte Single Parents…..
Are you tired of living Paycheck to Paycheck?
Time for YOU to go to SCHOOL
Resources
Applying
Overcoming Barriers
Benefits
The Purpose Of the Campaign
Discuss resources and financial assistance
available for single parents
Explain how to overcome the barriers preventing
single parents from becoming educated
Describe the key steps involved in applying to an
institution of higher education
Identify the benefits parents receive by gaining
an education
Target low-income, single parents with an interest in escaping poverty by achieving an education.
To have10 % of audience explain three key steps.To have 10 % of audience list three benefits parents reap by
furthering their education.
Objectives of the Campaign
Engaging Media
Communication Methods and Media:Local newspaper
Flyers
Signs
Posters
Person to Person
Single Parents Going Back to School Event
Come Join Us at the "Single Parents Going Back to College”
Event!
When: Saturday, February 27, 2010 at 1:oop.mWhat: Preparation to further YOUR education
Where: Bellefonte Elementary SchoolFor Whom: Interested Single Parents
Why: According to the U.S Census Bureau, those with bachelors degree earn an average of
$51,206 a year
Childcare will be provided
on cite!
For additional information contact Single Parents at
814-355-0000
Why Engage Traditional Media
For example, the Newspaper: Print, online, and combined proven to be most effective
marketing vehicle
Newspapers are identified as a destination not a distraction
On average, 3 out of 4 people read a newspaper or visit a
newspaper website (Scarborough Research)
Single Parent Going Back to School Event
Reach specific target audience at a booth outside Weis
Store in Bellefonte and…
Provide exact details one on one to interested parents
Personally meet and welcome parents
Make representatives from campaign available to answer
questions
Timeline for Media
January: Handout Flyers
February: Handout flyers, advertise through newspaper, hang up
signs, person to person, and host event. March:
Evaluation
Single Parents Going Back to School Media Campaign
Janu
ary
Febr
uary
M
arch
Flyers Signs Newspaper Posters Person to Person Event
Evaluation Process
Visual of Timeline
Evaluation
Surveys will be used to evaluate the effectiveness of promotional strategy:
(Two weeks later) Survey 1: was event helpful and asking for three steps
(Four weeks later) Survey 2: number of participants that had actually taken steps to further their education