A Study to Achieve Consumer pleasure Through

Operational Efficiencies in Reliance Fresh

Vadodara

Reliance Retail – Overview

• Reliance Retail Ltd. was founded in January

23, 2006 with its head office at Mumbai

• Reliance Fresh is governed by the Mukesh

Ambani.

• 560 reliance fresh stores all over the country

•

Objectives of Study

To study about the Consumer pleasure with reference to Operational Efficiencies &availability of products and services in Reliance Fresh.

To study about customer preferences and frequency of shopping.

To understand the customer’s expectation from retail service provider.

Research methodology

• The study is relied on primary as well as secondary data.

• The primary data is collected through interaction with the customers .

• The Secondary is collected from management of the Reliance Fresh. &Internet.

• Data collection method and analysis procedure

Data Analysis and Interpretation

Spending pattern of regular customers of Reliance Fresh

Preferred Schedule of Purchase

Prime factor on which the respondents decided from which store to purchase

Percentage of Total Monthly Expenditure on Fruits & Vegetables spend in

Reliance Fresh

only 10 % of the people were found to be spending more than 75%.

Suggestions and Recommendation

Customers are very eager to know about offers, discount schemes provided by Reliance Fresh .

They should do better promotion for creating awareness about all offers with the help of pamphlets, marketing gimmick using customer database.

Continued

Reliance Fresh should improve its operations in its Fruits and Vegetable section as it has been seen that people coming just to buy F&V go ahead and buy other products in the store.

F&V is the major footfall driver in the Reliance Fresh Store.

Continued

During the course of study it was found that Queuing problem was not there at the billing counters and it is because of the way of better managing the staff available at the stores.

Limitations of the Study

This study was based purely in Vadodara Reliance Fresh.

Data collected may not be a representation of the entire population.

The time duration for this project was only for a period of 30 days.

information given by respondents may be correct and may not be correct.