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WHY IS PERU NOT SELLINGBETTER?BOTTLENECKS AND CHALLENGES INTHE
PERUVIAN TOURISM MARKET
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Peru is a wealthy country in tourism resources
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Relevance of the sector
Corporate Design PowerPoint | 16.10.2013 | SWITZERLAND GLOBAL
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What is the state of the industry?
Corporate Design PowerPoint | 16.10.2013 | SWITZERLAND GLOBAL
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Regional Numbers
Corporate Design PowerPoint | 16.10.2013 | SWITZERLAND GLOBAL
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Competitiveness index of the World Economic Forumfor Travel and
Tourism
This report measures the factors for attractive development of
Travel andTourism in different countries. Based on three major
categories:
1) Regulatory framework2) Business environment
3) Infrastructure as well as human, natural and cultural
resources related totourism
According to the 2013 report, out of the 140 countries
evaluated:
Peru is number 73 in 2013.
Corporate Design PowerPoint | 16.10.2013 | SWITZERLAND GLOBAL
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Travel and Tourism Competitiveness enablers andchange
drivers
Source: World Economic Forum Competitiveness Report 2013
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International Rankings
Source: World Economic Forum Competitiveness Report 2013
Top 10 Competitiveness Report Tourists arrivals 2012
50% of coincidence: Germany, Spain, UK, USA, France.
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GLOBAL ENTERPRISE
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According to this report, the priority areas in Peru to focus
are:1) Security and infrastructure , especially in relation to land
transportation.2) Linked to the topic infrastructure is the need
for a greater penetration of theinternet , especially broadband
navigation3) Improvedhealth services and healthcare.4)
Morecompetitive prices , especially regarding international and
nationalairline tickets as well as hotel rates.5) Need to intensify
efforts to ensure environmental sustainability .
Safeguarding natural resources is vital for a country with the
extraordinarynatural wealth of Peru.
Corporate Design PowerPoint | 16.10.2013 | SWITZERLAND GLOBAL
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A View from the Market
Fuente: Desempeo el Per como destino Turstico en 14 mercados-
Euromomitor, 2014
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A View from the Market
Fuente: Desempeo el Per como destino Turstico en 14 mercados-
Euromomitor, 2014
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On line survey for SMEs Branch Overview
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Resumen Cuellos de Botella
Infraestructura rea (precios excesivos del transporte
aereo)Infraestructura Terrestre (falta de transporte pblico)Higiene
y SaludSeguridadTrabas burocrticas para formalizar (licencias
municipales, defensa civil)Educacin y Know how: no es fcil hallar
mandos medios y tcnicos calificados.Desconocimiento de
gestinComercializacin: velocidad de respuesta, creatividad de los
productos Sector Pblico,TTOO internacionalesDesconocimiento del
destino por parte de los vendedoresAusencia/Ineficiente Desarrollo
de ProductoDesarticulacin de los actores pblico, privado y
cooperacin. Necesidad de espacios deintercambio y dialogo.No se
percibe una representacin real en lo gremiosFalta de informacin de
mercado (los perfiles de PromPeru salen tarde)
+
++
+
+
+
+
+
+
+
+
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Cuellos de Botella
Infraestructura Profesionalizacindel sector privadoArticulacin
de
actoresAcceso alMercado
InfraestructuraTerrestre
ConectividadArea
Ausencia deInternet debanda ancha
Falta deformalidad
Desconocimientode mercados
Desconocimiento del destino
Escasainnovacin:
MonoProducto
Procesosdeficientes (Velocidad deRespuesta)
Pocacontinuidad en
polticaspblicas
Falta deacceso a
inteligencia demercado
Limitaciones
econmicas parapara acceder a acadena de
comercializacin
Dificulta ladiversificacinde producto,dificulta lacalidad
del
producto actual,dificulta el
acceso a nuevosmercados
Dificultad paragenerarpolticaspublicas
representativas
Acceso almercado
infeficiente
Ausencia desistemas desaneamiento
Salud
Pocarepresentatividad
de los gremiosprivados
Escasainnovacin:
MonoProducto
Bajacompetitividaden la oferta.
Falta demanejo de
TICs
Falta deconocimientode practicassostenibles
