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My presentation on conducting site audits in 10 minutes from SearchLondon
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SITE AUDITS IN TEN MINUTES
Jon Quinton, Senior SEO Consultant, SEOgadget
AKA – DISCOVERING WHAT YOU’RE
DEALING WITH…
WEAPONS PLUGINS OF CHOICE
• Ayima Redirect Path – checks and displays http headers and redirect chains
http://www.ayima.com/seo-knowledge/redirect-checker.html
• Web Developer Toolbar – a MUST have!
https://addons.mozilla.org/en-US/firefox/addon/web-developer/
• MozBar – does allsorts; useful links to tools such as WHOIS
http://www.seomoz.org/seo-toolbar
• LinkChecker – scans for broken links
• https://addons.mozilla.org/en-us/firefox/addon/linkchecker/
REACHING 1ST BASE -BUILTWITH.COM
-Server Information?
-Analytics?
-Language?
Lowercase – (200)
Uppercase – (200)
Remove www – (nothing)
STEP TWO – CHECKING INSTRUCTIONS -ROBOTS.TXT
-XML SITEMAPS
-Import sitemap into
Excel
-Get a quick URL count
-Check for 404s,
redirects etc
Are there any obvious errors
with robots directives?
http://www.guildford.gov.uk/events?aday=5&amonth=1&ayear=2013#calendar
Check how URL parameters
are being handled. Are they
being indexed?
STEP 3 – TURN OFF STYLING -CSS -JAVASCRIPT -CACHE
Check the following:
-Links
-Content
-Positioning
STEP 4 – INDEXATION -ADVANCED OPERATORS
Indexed pages vs.
pages included in
sitemap
Are URL parameters
being indexed?
Duplicate Content –
External Domains
Checking for
keyword
cannibalisation