Site Designer Objectives and Locations

8/20/2019 Site Designer Objectives and Locations

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Design Methodology and Technology Appendix

© 2009 Certification Partners, LLC — All Rights Reserved Version 9.0

Appendix A:

CIW v5 Site DesignerObjectives and Locations The CIW v5 Site Designer courseware series and this appendix are designed to help students prepare for

the CIW v5 Site Designer certification exam. Students can use this appendix as a study guide to locate

content within the Design Methodology and Technology course that corresponds to the specific skills

objectives of the CIW Site Designer program. You can register for the CIW Site Designer certification exam

by visiting Prometric at www.2test.com/ or VUE at www.vue.com/. You can also contact your

participating academic institution. For more information about the CIW Site Designer exam and CIW

certifications, visit www.CIW-certified.com .

CIW v5 Site Designer Objective Design Methodology and Technology

Lesson(s) and Section(s)

Domain 1 Site Development Essentials

Subdomain 1.1 Identify and manage elements of the Web site

development process.

1.1.1Identify job responsibilities and tasks of a Webdesigner or Web development team member.

Lesson 2: Web Development Teams

- Web Teams and Tasks

1.1.2Develop and update your Web design portfolio with

demonstration pages and sites.


- Your Web Design Portfolio

- Lab 2-1: Creating a Web portfolio

1.1.3Define the collaborative nature of a Web developmentproject.



- Web Project Collaboration

1.1.4Determine the audience for the site.

Lesson 4: Web Site Development Process

- Bottom-Up Approach to Web Development

Lesson 6: Web Site Usability and Accessibility

- Audience Usability and Accessibility

1.1.5

Develop a Web site vision statement.


- Defining a Web Site Vision

- Lab 4-1: Creating a vision statement for a Web site

1.1.6

Develop a site strategy and identify strategyimplementation tactics.


- From Vision to Strategy

- Lab 4-2: Developing tactics to support a Web sitestrategy


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1.1.7

Use the mindmapping process to structure a Web site.Lesson 4: Web Site Development Process

- The Mindmapping Process

- Lab 4-4: Mindmapping a Web site

1.1.8

Set design goals appropriate for thebusiness/organization represented by the site and the

site's intended audience.


- Understanding the Business Process

1.1.9Create a site metaphor.


- The Metaphor

1.1.10Develop site design and architecture specifications.


- Web Site Specifications

- Lab 4-3: Developing the specifications for a Web site

1.1.11Determine site project implementation factors (e.g.,stakeholder input, time frame, scope, desired

functionality, required technologies).

Lesson 3: Web Project Management Fundamentals

- Web Project Management Phases

1.1.12Create a Web project plan, including development

timetable, site rollout plan.



1.1.13Identify Web site characteristics (e.g., interactivity,navigation, database integration) and the project

resources they require.



1.1.14Apply branding to a Web site.

Lesson 5: Web Page Layout and Elements

- Branding and the Web

1.1.15Conduct audience usability tests.


- Web Site Usability Testing

1.1.16

Use flowcharts and Web wireframes to determine pagelayout.


- Creating a Web Site Wireframe

- Creating a Web Page Wireframe

Subdomain 1.2 Meet customer expectations with Web site project anddesign.

1.2.1

Balance customer needs and usability with site designprinciples and aesthetics (includes distinguishing sitedesign customer from site audience).

Lesson 1: Overview of Web Design Concepts

- Web Design Concepts


- Your Web Design Business

1.2.2Document customer expectations and feedback.



1.2.3Communicate plans and progress regularly to ensurethat completed project meets stakeholder/customer

expectations.


- Project Documentation and Communication

1.2.4Identify and manage changes in project scope,including scope creep.




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1.2.5

Document changes in development plan.Lesson 3: Web Project Management Fundamentals


1.2.6

Create a project tracking report.



1.2.7Conduct a project evaluation, including acceptancedocumentation, summary of technologies used, project

style guidelines.



1.2.8Create Web page and site templates that fulfill designspecifications.



Lesson 18: Site Development with Expression Web 2 —Basic Features

- Expression Web Dynamic Web Templates

- Lab 18-10: Creating a dynamic Web template with

Expression Web

- Lab 18-11: Adding supporting Web pages withExpression Web

Lesson 21: Site Development with Dreamweaver CS4 —Basic Features

- Creating Templates in Dreamweaver

- Lab 21-3: Creating templates in Dreamweaver

1.2.9Identify challenges involved in designing Web pages forPDA-based versus traditional browsers.



Lesson 7: Browsers

- Major, Minor and Alternative Browsers

Subdomain 1.3 Identify ethical and legal issues relevant to Web

development and design.

1.3.1Define ethics, and distinguish between legal andethical issues.

Lesson 11: Ethical and Legal Issues in WebDevelopment

- Ethics and Law in Web Development

- Ethical Issues and the Web

1.3.2

Use Web content (e.g., text, graphics, code) properly,including original content, misleading/inaccurateinformation, copyrighted content, licensing, avoidinginfringement.



Lesson 10: Multimedia and the Web

- Selecting Multimedia Elements


- Legal Issues and the Web

1.3.3Identify site strategies and technologies to avoid,including pop-up windows, single-browser sites, spam.

Lesson 7: Browsers

- Browsers and Design Considerations


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1.3.4

Use strategies to avoid violating end-user privacy andtrust (e.g., refusing to share or sell end-userinformation, opt-in/opt-out for mailing lists).

Lesson 11: Ethical and Legal Issues in Web

Development


1.3.5Develop privacy disclaimers appropriate to sitepurpose and audience.



1.3.6Identify international legal issues, including fair use,trademarks, contracts.


- Legal Issues and the Web

1.3.7Consider nature and purpose of site content (e.g.,

audience appropriateness, intended vs. unintendedaudience, potentially offensive content, offensive vs.illegal content, global and cultural perspectives).

Lesson 16: Site Content and Metadata

- Written Web Site Content

Domain 2 Web Design Elements

Subdomain 2.1 Use Web design principles to evaluate and develop a

site's aesthetic qualities and its ability to enhanceviewer experience.

2.1.1Define and use common Web page design and layoutelements (e.g., color, space, font size and style, lines,logos, symbols, pictograms, images, stationaryfeatures).


- Effective Web Page Layout

Lesson 9: Web Graphics

- Essential Graphic Design Concepts

2.1.2Determine ways that design helps and hindersaudience participation (includes target audience,stakeholder expectations, cultural issues).


- Web Users and Site Design

2.1.3

Manipulate space and content to create a visuallybalanced page/site that presents a coherent, unifiedmessage (includes symmetry, asymmetry, radialbalance).





2.1.4Use color and contrast to introduce variety, stimulateusers and emphasize messages.


- Color and Web Design

2.1.5Use design strategies to control a user's focus on apage.





2.1.6Apply strategies and tools for visual consistency toWeb pages and site (e.g., style guides, page templates,

image placement, navigation aids).





Lesson 15: Cascading Style Sheets

- Style Guides


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2.1.7

Convey a site's message, culture and tone(professional, casual, formal, informal) using images,colors, fonts, content style.



2.1.8Eliminate unnecessary elements that distract from apage's message.



2.1.9Design for typographical issues in printable content.


- Fonts and Web Design



2.1.10

Design for screen resolution issues in online content.Lesson 4: Web Site Development Process






2.1.11Explain the importance of applying a single CSS andHTML standard consistently throughout a site.

Lesson 13: XML and XHTML

- Applying a Single Standard Consistently

Subdomain 2.2 Use Web design principles to enable navigation,usability and accessibility.

2.2.1

Identify Web site characteristics and strategies toenable them, including interactivity, navigation,database integration.


- The Nature of the Web



2.2.2Identify Web site hierarchy/architecture concepts,including appropriate page depth for content.

Lesson 8: Navigation Concepts

- Navigation Hierarchy

2.2.3Identify common navigation conventions.


- Mystery Meat Navigation


- Familiar Navigation Conventions

2.2.4Develop and apply a navigation action plan.


- Navigation Action Plan

2.2.5Identify purpose and usefulness of multimedia.





2.2.6

Identify and apply user-accessibility standards andlaws (e.g, W3C WAI/WCAG, ADA, Section 508,international standards).


- Web Page Accessibility

- Lab 6-1: Identifying common accessibility issues


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2.2.7

Identify common user-accessibility challenges andsolutions.


- Web Page Accessibility

Lesson 14: Web Page Structure — Tables and

Framesets- The X/HTML Tag

2.2.8Develop or obtain written content that conveys thesite's message, including clear and concise writing,

professional editing, style guides, consistency, jargon,voice and tone (professional, formal, informal).


- Your web Design Business


- Written Web Site Content

2.2.9Identify audience and end-user capabilities (e.g.,lowest common denominator in usability).





Domain 3 Basic Web Technologies

Subdomain 3.1 Use basic HTML and XHTML (X/HTML) to develop a

series of Web pages.

3.1.1Explain the origins of HTML and XHTML, define theX/HTML standards, and distinguish among X/HTML

versions.

Lesson 12: HTML and the Evolution of Markup

- What is HTML?

- HTML Goals

- The HTML Standard

- HTML 1.0 and 2.0

- HTML 3.0 and 3.2

- HTML 4.0 and 4.01

- Separating Format from Structure in HTML

- Extensible HTML (XHTML)


- What is XHTML?

3.1.2Write X/HTML code to create a static Web page withtext and images.


- Evaluating Your X/HTML Skills

- Lab 1-1: Creating a basic Web page


- Evaluating Your X/HTML Skills

- Your Web Design Portfolio

- Lab 2-1: Creating a Web portfolio

Lesson 23: Creating Web Pages Using Open-SourceTools

- Creating a Static Web Page

- Lab 23-2: Creating a standard Web page in Kompozer


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3.1.3

Use hexadecimal values to specify colors in X/HTML.Lesson 5: Web Page Layout and Elements


3.1.4

Use X/HTML to apply design principles and layoutelements (e.g., fonts, space, colors, lines, images) toWeb pages.


- HTML Goals

Subdomain 3.2

Use X/HTML and extended technologies to enhanceWeb page structure, format and usability.

3.2.1Add metadata tags and content to X/HTML documentsto influence search engine placement (includes refining tags in existing pages).


- The Tag and Search Engines

3.2.2Identify non-standard X/HTML code and the ways that

proprietary code affects Web development.


- HTML Goals

3.2.3Identify ways to apply Web page formatting withCascading Style Sheets (CSS1, CSS2 and CSS3) usingvarious methods (e.g., linking, embedding, inline), anduse style sheets to simplify Web site design.


- Changeable Style Attributes

- Lab 15-1: Creating and using embedded styles

- Lab 15-2: Applying inline styles

- CSS Positioning Schemes

- Lab 15-5: Creating a basic two-column layout withCSS

- Lab 15-6: Creating a three-column layout with CSS

3.2.4Create an external style sheet and link it to an

X/HTML document.


- Changeable Style Attributes

- Lab 15-3: Linking to an external style sheet

- Lab 15-4: Using CSS class selectors

3.2.5

Design and develop X/HTML tables to appropriatelyformat data.

Lesson 14: Web Page Structure – Tables and Framesets

- Creating Structure with X/HTML Tables

- Diagramming a Basic X/HTML Table

- Lab 14-1: Creating a simple XHTML table

- Borderless Web Page Structure

- Lab 14-2: Creating a simple Web page structure


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3.2.6

Develop X/HTML framesets (including simple, nested,combined, inline), and target frames correctly.

Lesson 14: Web Page Structure – Tables and Framesets

- X/HTML Frames and Framesets

- The X/HTML Tag

- The X/HTML Tag

- Lab 14-3: Creating a rows frameset in XHTML

- Lab 14-4: Creating a columns frameset in XHTML

- Lab 14-5: Hyperlinking frame content in XHTML

- Targeting Hyperlinks in X/HTML

- Lab 14-6: Creating targeted hyperlinks in XHTML

- Lab 14-7: Targeting links to the top frame in XHTML

- Lab 14-8: Combining columns and rows in nested

framesets

- Lab 14-9: Combining frames in XHTML

- Lab 14-10: Adding attributes to the frameset

Subdomain 3.3 Create image files, and use images in X/HTML pagesand site design.

3.3.1Distinguish between vector and raster graphic types.


- Digital Imaging Concepts

- Raster vs. Vector Graphics

3.3.2Identify and choose appropriate image file formats,including browser-compatibility issues and lowest

common denominator in audience usability (e.g., GIF87a, GIF 89a, JPEG, JPEG 2000, PNG, BMP).


- Image File Formats

3.3.3Use image-editing software to create functional imagesthat complement your page/site.

Lesson 24: Image Editing with Adobe Fireworks CS4- Adobe Fireworks CS4

3.3.4Perform common image manipulation functions (e.g.,cropping, rasterizing, adding text to existing images,

modifying height/width dimensions, modifyingresolution, choosing bit depths).

Lesson 24: Image Editing with Adobe Fireworks CS4

- Adding Text to Images in Fireworks

- Lab 24-1: Adding text to images in Fireworks

- Cropping Images in Fireworks

- Lab 24-2: Cropping images in Fireworks

- Image Layers in Fireworks

- Lab 24-3: Working with image layers in Fireworks

- Image Slices in Fireworks

- Lab 24-6: Creating image slices in Fireworks

- Lab 24-7: Modifying image size and resolution inFireworks


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3.3.5

Create transparent and animated images, includingGIF, PNG.


- Image States in Fireworks

- Lab 24-4: Creating animated images in Fireworks

- Transparent Images in Fireworks

- Lab 24-5: Creating a transparent image in Fireworks

3.3.6Create image layers using image-editing software.


- Lab 23-5: Creating an image using open-source tools


- Image Layers in Fireworks

- Lab 24-3: Working with image layers in Fireworks

3.3.7Evaluate image colors to determine effectiveness invarious cultures.



3.3.8Insert image files in Web pages using X/HTML


- Creating a Static Web Page

- Lab 23-2: Creating a standard Web page in Kompozer

3.3.9Insert metadata into images to ensure accessibility

and to ensure higher page ranking in search engineresult pages.


- Web Site Images

- Lab 9-1: Adding tags to a photo

3.3.10Identify the benefits and drawbacks of using stock

photography when developing a site (e.g., license-freevs. licensed stock photos, increase in project speed,reduction in creative control).


- Web Site Images

Subdomain 3.4 Create Web sites using GUI site developmentapplications.

3.4.1Compare site development using X/HTML text editors

to using GUI site management applications.

Lesson 17: Site Development with MicrosoftExpression Web 2 - Introduction

- Microsoft Expression Web


- Open-Source GUI Editors


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3.4.2

Configure site development applications to developW3C-compliant code, including XHTML 1.0

Transitional.

Lesson 17: Site Development with Microsoft

Expression Web 2 - Introduction

- Developing W3C-compliant code with Expression Web

- Lab 17-2: Validating code with Expression Web Lesson 20: Site Development with Adobe Dreamweaver

CS4 — Introduction

- Dreamweaver Layout Options

- Lab 20-1: Creating a Web page in Dreamweaver

Lesson 22: Site Development with Dreamweaver CS4 —

Advanced Features

- Editing X/HTML in Dreamweaver


- Using Templates

- Lab 23-1: Creating and choosing templates in

Kompozer

3.4.3Add images to Web pages and create image mapsusing GUI site development applications.

Lesson 18: Site Development with Expression Web 2 –Basic Features

- Inserting Images with Expression Web

- Lab 18-4: Inserting images with Expression Web

- Lab 18-5: Modifying division properties withExpression Web

- Creating Image Maps with Expression Web

- Lab 18-7: Creating an image map in Expression Web


Basic Features

- Page Layout in Dreamweaver

- Lab 21-1: Creating a Web site in Dreamweaver

- Creating Image Maps in Dreamweaver

- Lab 21-2: Creating an image map in Dreamweaver


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3.4.4

Add text, tables and hyperlinks to Web pages usingGUI site development applications.

Lesson 18: Site Development with Expression Web 2 –

Basic Features

- Page Layout Options in Expression Web

- Creating Hyperlinks with Expression Web- Lab 18-6: Creating hyperlinks with Expression Web

- Pasting Formatted Text with Expression Web

- Lab 18-13: Pasting formatted text with ExpressionWeb

- Lab 18-14: Pasting X/HTML data into an Expression

Web document

Lesson 20: Site Development with Adobe DreamweaverCS4 — Introduction




Basic Features

- Importing Content in Dreamweaver

- Lab 21-5: Importing content into Dreamweaver

- Lab 21-6: Importing Microsoft Word documents intoDreamweaver

3.4.5Create Web forms using GUI site developmentapplications.

Lesson 19: Site Development with Expression Web 2 –Advanced Features

- Creating Web Forms with Expression Web

- Lab 19-6: Creating Web forms with Expression Web


Advanced Features

- Dreamweaver Web Forms

- Lab 22-2: Creating Web forms in Dreamweaver

3.4.6Create page and site templates using GUI sitedevelopment applications.

Lesson 18: Site Development with Expression Web 2 –Basic Features

- Expression Web Dynamic Web Templates

- Lab 18-10: Creating a dynamic Web template in

Expression Web

- Lab 18-11: Adding supporting Web pages inExpression Web

- Lab 18-12: Detaching pages from a dynamic Webtemplate in Expression Web

Lesson 21: Site Development with Dreamweaver CS4 —Basic Features

- Creating Templates in Dreamweaver



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3.4.7

Apply CSS to page and site templates using GUI sitedevelopment applications.


Advanced Features

- Expression Web Styles

- Lab 19-1: Working with external style sheets inExpression Web

- Lab 19-2: Creating embedded styles with ExpressionWeb

- Lab 19-3: Using inline styles in Expression Web

- Lab 19-4: Attaching multiple style sheets withExpression Web

Lesson 20: Site Development with Adobe DreamweaverCS4 — Introduction


3.4.8

Apply page and site templates to new pages using GUIsite development applications.


Basic Features

- Lab 18-11: Adding supporting Web pages inExpression Web


Basic Features


3.4.9View and validate source code using GUI site

development applications.

Lesson 17: Site Development with MicrosoftExpression Web 2 - Introduction

- Developing W3C-Compliant Code with Expression Web


Advanced Features

- Editing X/HTML in Dreamweaver

- Lab 22-7: Editing X/HTML code manually in

Dreamweaver

3.4.10

Use GUI site development applications to enforcecompliance with accessibility standards.

Lesson 17: Site Development with Microsoft

Expression Web 2 - Introduction

- Developing W3C-Compliant Code with Expression Web

- Lab 17-2: Validating code with Expression Web

Lesson 20: Site Development with Adobe DreamweaverCS4



Subdomain 3.5 Publish and maintain a production Web site.

3.5.1Use a staging/mockup server to test a site, includingadvantages, hardware/software choices,

configurations.

Lesson 34: Web Site Publishing and Maintenance

- Web Site Testing


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3.5.2

Perform site testing (functionality, usability, browsercompatibility).


- Web Site Usability Testing

Lesson 7: Browsers


- Lab 7-2: Testing a site in multiple browsers


- Web Site Testing

3.5.3Compare in-house Web site hosting to hosting with anInternet Service Provider (ISP) or Application Service

Provider (ASP).


- Web Site Hosting

3.5.4Publish a Web site using an FTP client.


- Web Publishing with an FTP Client

3.5.5

Create and configure Domain Name System (DNS)entries (includes subdomains, shared domains).

Lesson 32: HTTP Servers and Web Applications

- Accessing Servers and Services

3.5.6Identify site security issues, including attacks (e.g.,

social engineering, denial of service, brute force) andways to thwart them.


- Web Server and Web Site Security

3.5.7Secure a server, including disabling unnecessaryservices, updating patch levels, configuring login

settings, setting permissions and rights.


- Web Server and Web Site Security

3.5.8Maintain the Web site (includes user feedback, auto

and manual link checking).


- Maintaining Web Sites

3.5.9Document changes to the site.


- Maintaining Web Sites

Domain 4 Advanced Web Technologies

Subdomain 4.1 Use multimedia and plug-in technologies to enhance a

Web site.

4.1.1Identify multimedia Web design principles, and chooseappropriate multimedia technologies for a site basedon usability criteria.




- Multimedia and Web Sites

Lesson 25: Multimedia with Adobe Flash CS4

- Developing with Flash


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4.1.2

Identify accessibility issues and solutions related toWeb images and animation (e.g., text-reader capability,captioning).

Lesson 7: Browsers



- Creating and Optimizing Images


- Animation and the Web

Lesson 29: Multimedia with Flash CS4 — ActionScript,Masks and Practical Uses

- Flash and Accessibility

4.1.3

Identify Shockwave-Flash (SWF) technology features(e.g., animation, streaming, timelines, layers) andauthoring software.

Lesson 25: Multimedia with Adobe Flash CS4

- Flash Technology Features

Lesson 26: Multimedia with Flash CS4 — Timeline,

Layers, Symbols and Buttons

- Flash Timeline

Lesson 27: Multimedia with Flash CS4 — Tweens

- Flash Tweens

4.1.4Use SWF-authoring software to create animations, addbuttons, perform "tweening," create movie clips, applymasks.

Lesson 26: Multimedia with Flash CS4 — Timeline,Layers, Symbols and Buttons

- Lab 26-1: Identifying frames in Flash

- Lab 26-5: Using Flash Library buttons andActionScript

- Lab 26-6: Creating buttons using Flash shapes

- Lab 26-7: Creating buttons in Flash using importedimages

Lesson 27: Multimedia with Flash CS4 — Tweens

- Motion Tweens in Flash CS4

- Lab 27-1: Creating a straight-line motion tween inFlash

- Lab 27-2: Modifying a motion path in Flash

- Shape Tweens in Flash

- Lab 27-3: Creating shape tweens in Flash

- Tweening Text in Flash

- Lab 27-4: Creating a text tween in Flash

Lesson 28: Multimedia with Flash CS4 — Movie Clips

- Flash Movie Clips

- Lab 28-1: Creating a Flash movie clip

Lesson 29: Multimedia with Flash CS4 — ActionScript,Masks and Practical Uses

- Flash ActionScript

- Lab 29-1: Creating actions in Flash

- Mask Layers in Flash

- Lab 29-2: Creating mask layers in Flash


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4.1.5

Identify Scalable Vector Graphics (SVG) characteristics(e.g., XML-based, two-dimensional, searchable,scalable, zoom support).


- Image File Formats

4.1.6Add SWF animation files and SVG files to X/HTMLpages.

Lesson 25: Multimedia with Macromedia Flash CS4

- Flash Technology Features

Lesson 26: Multimedia with Flash CS4 — Timeline,Layers, Symbols and Buttons

- Saving and Publishing Flash Movies

- Lab 26-3: Saving Flash movies


- Adding Flash Movies to X/HTML Files

- Lab 28-4: Importing a Flash movie into an X/HTMLpage

Lesson 29: Multimedia with Flash CS4 — ActionScript,

Masks and Practical Uses

- Using SWF and SVG Files on the Web

4.1.7

Identify strategies and benefits of using SWF and SVGtechnologies in training industry/instructional designto facilitate learning.

Lesson 29: Multimedia with Flash CS4 — ActionScript,

Masks and Practical Uses

- Using SWF and SVG Files on the Web

- Lab 29-3: Using Flash for instructional designapplications

4.1.8

Apply plug-in/viewer technology to Web pages tosupport various file types (e.g., Portable DocumentFormat [PDF], Scalable Vector Graphics [SVG],Flash/SWF technologies).


- Testing for the Flash Plug-In

- Lab 28-5: Testing for the Flash plug-in

Lesson 31: Plug-Ins and Java Applets

- Plug-In Technology

4.1.9

Create an X/HTML link to a downloadable file.Lesson 31: Plug-Ins and Java Applets

- Creating a Downloadable File

4.1.10Create rich media streaming ads and compare them toconventional online ads (includes consideringbandwidth limitations).


- Rich Media Content

- Lab 31-3: Creating a rich media ad

4.1.11Define Java applet functionality, and create an

animated applet for display on a Web site.


- Applets and Animation

- Lab 31-5: Embedding a Java applet into a Web page


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Subdomain 4.2

Use client-side and server-side programming toenhance Web site functionality.

4.2.1

Define and contrast client-side and server-sidetechnologies used to create dynamic content for Webpages.

Lesson 26: Multimedia with Flash CS4 — Timeline,

Layers, Symbols and Buttons

- Flash Buttons

Lesson 30: JavaScript and DHTML Fundamentals

- JavaScript vs. Other Languages


- Server-Side Technologies

4.2.2Identify common JavaScript objects, properties andmethods.


- Using JavaScript to Communicate with the User

4.2.3

Use JavaScript to detect browsers, redirect pages,preload pages and confirm user choices.


- Lab 28-5: Testing for the Flash plug-in



- Using JavaScript for Browser Detection

- Lab 30-1: Using the JavaScript alert() method

- Lab 30-2: Using the JavaScript prompt() method

- Lab 30-3: Determining navigator object properties with

JavaScript

- Lab 30-4: Creating a sniffer and redirection with JavaScript

- Lab 30-5: Preloading images with JavaScript

4.2.4Use JavaScript dot notation to access X/HTML objects. Lesson 30: JavaScript and DHTML Fundamentals - Embedding JavaScript into X/HTML

4.2.5Create rollover images on a Web page using scriptingtechnology.

Lesson 22: Site Development with Dreamweaver CS4 —Advanced Features

- Rollover Images in Dreamweaver

- Lab 22-1: Creating rollover images in Dreamweaver


- Lab 30-5: Preloading images with JavaScript

4.2.6Define Dynamic HTML (DHTML) and the technologiesit requires, and write browser-specific DHTML code foruse with Firefox, Internet Explorer and other browsers

(e.g., Safari, Chrome, Opera).


- Dynamic HTML (DHTML)

4.2.7Define Extensible Markup Language (XML), anddistinguish XML from HTML and XHTML.


- What Is XML?

4.2.8Define and create a "well-formed" XML document.


- Rules for Well-Formed XML

4.2.9

Define Secure XML.Lesson 32: HTTP Servers and Web Applications

- XML and Web Applications


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4.2.10

Use Common Gateway Interface (CGI) to process Webforms.


- Server-Side Technologies

- Lab 32-1: Creating a Web form to be handled with CGI

4.2.11

Use cookies to enhance Web site functionality.Lesson 32: HTTP Servers and Web Applications

- Web Servers and Cookies

- Lab 32-4: Setting cookies with JavaScript

4.2.12Identify the functionality of pop-up/pop-underwindows (e.g., creation, benefits, disadvantages,

reasons to omit from your site).

Lesson 7: Browsers

- Browsers and Design Considerations



4.2.13Define CAPTCHA and create a CAPTCHA for a Web

site.

Lesson 7: Browsers

- Utilizing CAPTCHA

- Lab 7-4: Adding a CAPTCHA to a Web page

4.2.14Explain how the TinyURL service works.

Lesson 7: Browsers

- Creating Aliases with TinyURL

- Lab 7-3: Creating an alias with TinyURL

Subdomain 4.3 Connect Web pages to a database.

4.3.1Define elements of a database and their functionality.

Lesson 33: Databases

- Database Anatomy

4.3.2

Identify general database query types.Lesson 33: Databases

- Database Queries

- Lab 33-1: Using a data-driven Web site

4.3.3Define the three Database Management System(DBMS) types.


- Database Management System (DBMS)

4.3.4

Add search capability to a Web site.Lesson 22: Site Development with Dreamweaver CS4 —

Advanced Features

- Site Search Forms in Dreamweaver

- Lab 22-9: Adding a site search form in Dreamweaver(for demonstration only)

4.3.5Identify information types that can be contained in adatabase, including X/HTML, images, XML,inventories.


- Connecting Web Pages to Databases

4.3.6Connect a Web page to a database using various

methods.

Lesson 19: Site Development with Expression Web 2 —Advanced Features

- Connecting to Databases


- Connecting Web Pages to Databases


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Subdomain 4.4

Conduct effective Internet marketing.

4.4.1Discuss organic and non-organic strategies for

improving hit rates and search engine ranking (e.g.,search engine optimization [SEO] vs. pay per click[PPC] strategies).


- Internet Marketing and Search Engine Optimization(SEO)

4.4.2Define common search engine optimization (SEO)

terms (e.g., keywords, keyword density, stop words,results pages, reciprocal links, black-hat SEO).



4.4.3Identify common valid SEO techniques (e.g., writingquality Web copy, structuring pages using validated

HTML and CSS, using page titles, using metadata,using on-site and off-site practices).



4.4.4

Define Web analytics, including discussing key events

to review on a Web server.



4.4.5Identify ways that search engines generate revenue by

processing search entries from users.



4.4.6Create a blog-writing strategy to support a brand,including key elements of a successful blog entry (e.g.,brevity, central idea, clever title, links to relevant

articles, configuring trackbacks).


- Internet Marketing and Search Engine Optimization

(SEO)

4.4.7Identify elements of a successful Web marketingcampaign (e.g., working with marketing team membersto determine audience and central message, creating

HTML e-mail messages with images, schedulingWebcasts).



Subdomain 4.5

Create syndicated feeds using feed managementservices.

4.5.1Define syndication.


- Syndicated Feeds

4.5.2Use RSS and Atom to create a news feed.


- Syndicated Feeds

- Lab 32-5: Creating an RSS news feed

4.5.3

Describe the purpose of an aggregator in a feed.


- Syndicated Feeds

4.5.4

Identify the benefit of RSS to e-mail conversion,including push-based and pull-based technologies.


- Syndicated Feeds

Documents

Site Designer Objectives and Locations