Page 1SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

Page 2SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

OUTLET NAME: Mcginty & Son

AREA: Ipswich

OUTLET NUMBER: 200416

CURRENT SEGMENT: Mainstream

PROPOSED SEGMENT: Mainstream B

OUTLET ADDRESS: Mcginty & Son

15 Northgate Street

Ipswich

IP1 3BY

EXISTING EXTERNALS TO PUB PROPOSED EXTERNALS TO PUB

Page 3SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

KEY INFORMATION AND SITE PLAN

PROJECT CORE VALUES

Mcginty & Son is located in the busy town of Ipswich on a main high

street with access to the local bus routes and just a small walk from the

main high street in the town centre, making it a good location for local

and passing trade. The site is also open to healthy competition due to

its town centre / high street location.

The pub is currently split into four main areas, a small bar area to the

front of the pub, benefiting from wall panelling, an old well feature, a fire

place and a darts board for local teams. Towards the middle of the site

up a small staircase is the main bar area with a full working fireplace,

fixed and loose seating and historic wall panelling. In addition to the

rear of the site past the toilet area is a large restaurant with a

commercial kitchen and a separate bar area with stable doors opening

onto a large courtyard garden including a projector screen for sporting

events and multiple external benches. The pub also benefits from an

upstairs function room with a large stage area and small bar used for

events.

Mcginty & Son will undergo a refurbishment to improve facilities,

creating defined areas and providing a more inviting environment for all

customers. In addition the site will be renamed The Halberd Inn as it’s

original signage. The new rebrand will receive a new signage scheme.

The offer is to be re-branded as Mainstream

ORDINANCE SURVEY LOCATION PLAN

Page 8SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

EXISTING AND PROPOSED PLAN

EXISTING GROUND FLOOR PLAN

PROPOSED GROUND FLOOR PLAN

Page 9SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

Machines

Fireplaces

TV positions

Wallpaper

Proposed Gross Customer

Area

221 sq m

Proposed Drinking Area (incl

serveries and trade corridors)

137 sq m

Proposed Function Room 60 sqm

Proposed Drinking Covers 78

Proposed Function Covers 26

Page 10SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

SITE PLAN

Front Entrance

Side Entrance

External Seating Area

New Planters

Fixed Stand To Tables

Rear Function Room Stable Doors to

Garden

New Bin Store

Existing Gates to be retained &

Touched Up

Storage area to be cut back

New Screen

Lighting to be placed on colour

changing monitor for events

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99

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Page 11SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

TRADING AREA FINISHES BOARD BAR, SNUG & RESTAURANT

Page 12SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

v

TRADING AREA FINISHES BOARD FUNCTION ROOM & EXTERNAL

Page 13SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

v

3D VISUAL

Page 14SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

BRIC-A-BRAC - TEMPLATE B

Page 15SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

BRIC-A-BRAC - TEMPLATE B

Local Historic Images – 1882

The main export from Medieval Ipswich was

wool where it was woven. It was then fulled.

Which means it was cleaned and thickened by

pounding it in a mixture of water and clay.

Wooden hammers worked by watermills

pounded the wool. Afterwards men called

tenters spread the wool on frames called

tenterhooks to dry (which describes the saying

to be on tenterhooks). When the wool dried it

was then dyed.

http://www.localhistories.org/ipswich.html

Wool Industry 1920’s

The Halberd Inn Historic Photos

The Halberd Inn 1930’s

http://www.ipswich-lettering.co.uk/egertons.html

3D wool bric-a-brac items

Page 16SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

TOILET MOODBOARD AND FINISHES BOARD

PAINT COLOURS

FEATURE MIRROR

PAINTED CUBICLES

VANITY STYLE

WALL TILING

CORAIN TOPS

Page 19SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

EXTERNAL SIGNAGE SCHEME – PROPOSED DAY AND NIGHT SHOTS

COLOUR REFERENCE

PROPOSED DAY SHOT PROPOSED NIGHT SHOT

Page 20SITE NAME: The Halberd Inn, Ipswich REV E DATE:30/05/2018

EXTERNAL SIGNAGE SCHEME

- ALLOW FOR COLOUR CHANGING MONITOR