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The Play Report Revisited - Key Findings MRS Kids and Youth Research
London, 29 January 2015
Maria Thörn, IKEA Siv Svanaes, FK&Y
Play Report 2009 v 2014
2009 • 7,933 parents of 0-12’s
• 3,101 children 7-12
• 25 countries
2014 • 16,174 parents of 0-16’s
• 6,235 children 7-12
• 6,790 young people 13-18
• 12 countries
But first
Why did we want To know more
Our point of view.
Children are the most important people in the world!
Home is
the most
important
playground!
A HOME WHERE FAMILIES WITH CHILDREN
LOVE TO PLAY MORE
AND LIVE THEIR
DREAMS TOGETHER.
We know…
Space
Number of children
Wallet
Family constella-
tion
Techno- logy
…some things are different…
TIME TOGETHER with family and friends is the most important
SLEEP is growing
for life
…and some things are universal.
PLAY is learning for life
Parents and play
Attitudes to play
Play time
Family activities at home
Digital media use at home
What we wanted to know
Attitudes to family
time
PLAY
is learning for life!
53% of all parents wish they could find their inner child 26% of
parents actually think it is boring
to play
49% feel they don’t have
enough time to play with
their children 89% of all parents agree
that play is important
for their children
71% of all parents think
that home should be a
place for fun and play
47% of all children don’t like playing inside their house
TIME TOGETHER with family and friends is the most important!
49% of all parents feel
guilty about not spending enough time with their
children
80% of all families
eat their main meal
together
51% of all children would like to
spend more time with their parents
51% of all children feel their
parents are always in
a rush
73% of all parents
would like to spend
more time with their children
More children aged 7-12 would like their parents to spend more time playing with them, compared to 2009
‘When I was very young i always play with dad. he played football with me in park when i was after school, having a good laugh, but now he is too busy for work, not much time
for me, but i do understand.’ Boy age 13, UK
‘[I wish my] mum was home more from work with me and could get away from all the
"musts"(…)’ Boy age 14, Sweden
Risk aversion affects children’s play
22% of 7-12 year olds are
not allowed to play
outside on their own.
40% of parents
worry that their
children may be in
danger from road
traffic
20% worry that they will hurt
themselves when they
play outside
51% of parents are too worried
about safety to let their children
play outside
‘[If I could wish for anything I would wish for] more time with my dad to play and for my mum to let me go out to
play on my own.’ Girl age 7, UK
‘I hope my child can play more outdoor games in
a safe environment.’ Mother of boy age 3,
India
‘[I hope we can] go back to a society like when I was a kid where the streets were safe and a simple, more relaxed social life so [my child] can enjoy life
and enjoy youth.’ Father of girl age 6, France
Children become immersed in play, and it prevents them from thinking about worries and stops them from becoming bored.
Very few children
(6%) aged 7-12 feel they are
too old for play
45% like to be
creative with their play and make up their own activities
47% recognise that play
helps them with
creativity and
generating ideas
Around half (52%) of
parents agree ‘play can
include using Tablets,
smartphones or computers’
The place for digital devices in play is recognised by parents and children.
‘[If I could wish for anything I would wish for] more time with my dad to play and for my mum to let me go out to
play on my own.’ Girl age 7, UK
‘I hope my child can play more outdoor games in a
safe environment.’ Mother of boy age 3,
India
We are on a mission to
inspire children and adults to play
more .
Maria Thörn, IKEA Siv Svanaes, FK&Y
[email protected] +44 (0)1923 858438 +44 (0)7802 216 317
www.kidsandyouth.com
Thank you!
