Siva JaganMohan Rao Ch

8/8/2019 Siva JaganMohan Rao Ch

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APresentation

On

Case AnalysisOfThe Java Lounge-Adjusting to

Saudi Arabian Culture

By

iva agan ohan ao ChS J M R

Regd.No.:5003


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What is Culture

"The integrated sum total of learned

behavioral traits that are manifest and shared

by members of society

-by Terpstran (1987)


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Introduction

Contrasts and Paradoxes-Strict religious

convictions and ancient social customs often

clash with reality of the modern world

Saudi some times allows latitude in the

enforcement of laws and customs, but

observation of some customs becomes more lax

Saudis and foreigners are often perplexed about

acceptable personal and business behavior, but

they find Saudi laws and customs odds with their

values


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Cont...

Cross-cultural uncertainty, leads a four young

people for opening a restaurant or lounge

Four are from lived and studied abroad, three

of them tied with Arab countries, whosecustoms are less conservative those of Saudi

Enough Saudis like to support a

restaurant/lounge like those they knewabroad

Lebanese consultants are get hired to

research the business concept


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Market Research

Market research can be difficult in Saudi-they

view the home as private and regard

questions about families as rude and invasive

They interviewed the families by approachingthem in restaurants after getting permission

Identifying best people-Who appeared

affluent and well traveled-people wears robes Only Saudi society were likely able to

determine the economic status of people in

resturants


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Cont.

Initially researchers noted

people's demeanor

Custom made and off-the rack robes Like wristwatches

Long Sleeves of traditional robes-which shows beneath


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Opening of Java Lounge

Four partners opened the Java Lounge, in 2003 at

Jeddah because it was a port

As such it enjoyed more contact with foreigners and

less conservative than much of other country

It is having an upscale 250-seats

Difference in dress code of capital of Riyadh (who

wears Garhas) and Jeddah-which is more relaxed French Chef-Europe and North America


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No Mistakes

In

Operations are different

Entire staff is male-In 2000, govt. ratified anInternational agreement eliminating

discrimination against women


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Examples of Womens role in Saudi

Outnumber men in Saudi universities

Own about 20% of all Saudi businesses-sell

only to female customers

Teachers and Doctors, accounting 7% of the

total work force

They need to use separate entrances if they

want to work with men

While working with male clerks the adult male

relative must serve as chaperones


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Regulations in Java Lounge and Malls

Men- Separate entrance and upstairs

Families and Group Women- Ground floor

Evening-Both floors are for families, because sexes

mix at Jeddah Shopping mall, So mixed shopping is

allowed in departmental stores

In those malls also there are some restrictions like

salespeople are men, no changing rooms, no tryingof cosmetics, upper floors are for women

Male Managers can visit when floor is closed


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Cont..

Religious Proscriptions Prevents to serve Porkproducts or Alcohol

Saudi has a Black market for alcohol,employees must ensure that customers don'tbring alcohol

If consumption takes place the operating

license will be loosed by the Java Lounge Holy period Ramadan-it serves the cutomer in

evening only


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Other Companies get Affected by

Pervasive Religious Culture

Pokmon-Un-Islamic Gambling

Starbucks-Womens face

Coty Beauty hands and heads of mannequins

and properly clad

Mc Donald's dims lights, closes it doors, stops servicein the month of Ramadan

Many stores shift operating hours to evenings

Not all the business are adjusted, there is personalinteractions which are tricky between Saudis andnon-Saudi's


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Islamic and Government Laws

Command Against Interest and Insurance,

they believe that there will be no accidents

Mortgages-

Interest free loans


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Flight attendants

They are not strict toward visiting a female

executive than a Saudi women

They wont allow Saudi women to work asflight attendants on Saudi Arabian airlines but

they other Arab countries to do so


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Back to Java Lounge

Where they are happy to report he business

has been successful from the start, because of

potential consumers who wanted a restaurant

offering certain Western style amenities

Spends the time and money to do the

research necessary to find out if they were

right


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Market for Parisian haute couture

Country undergo a market for Parisian haute couture

But they prohibits fashion magazines and movies

The women will buy designer collections in front of

husbands and other women

Other than abayas they spent on expensive jewelry,

makeup and clothing

Even men also were favor on latest high-end fashions


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Conclusion

More Saudis interact with foreigners and the

country strives for economic growth, that

leads to domestic cultural and social values

The current conditions are rewarding the

foresight of the Java Lounges entrepreneurs,

but they remain carefully attuned to variety of

cultural and social norms that still characterizelife of Saudi Arabia

Documents

Siva JaganMohan Rao Ch