Six Amazing Benefits of Programmatic Recruitment Advertising

Programmatic Advertising defined:

Pay-per-click (PPC) advertising is transcending through technology that uses big data in real time as the driving force to improve media performance. It’s called Programmatic Advertising, and it’s starting what some people say will be a recruitment advertising revolution in 2016.

The definition might be a little intense, but here are six amazing things that happen when you move to a programmatic PPC strategy.

A data-centric recruitment advertising process, utilizing machine-to-machine communication to purchase online job ads in real-time, based on preset rules and targeting on a pay-per-click or pay-per-app basis. 

pro·gram·mat·ic | ad·ver·tis·ing

Say goodbye to cost-per-click (CPC) and hello to cost-per-apply (CPA)Tracking tags record application data produced from your PPC campaigns, which is the Key Performance Indicator (KPI) used to measure apply conversions and CPAs.

Eliminate wasted spend on jobs that don’t need applicationsUp to 80% of PPC advertising investments are wasted on jobs that don’t need applications. Programmatic technology uses apply data to determine which jobs need advertising and which don’t.

Generate applications for jobs that need themProgrammatic technology lets you set advertising rules so you can get the results you need for each and every job. (i.e. stop advertising a job when it reaches XX apps…called rule-based advertising).

Expand your reach to a larger pool of qualified talentProgrammatic advertising distributes your jobs to a large network of proven PPC job sites, not just one or two.

Receive meaningful data to expose true media performanceProgrammatic technology uses real-time apply data to compare PPC job site performance. Understand how many clicks are needed to convert one apply and what the CPA is for each job family.

Uncover new predictive capabilities for future decision-makingUse historical data of candidate actions from click to hire to build out forecasting models to predict how many applications are needed for future hiring initiatives.

appcastpowered by

M A N A G E R

™

Last year, KRT introduced PPC Portfolio Manager™, a recruitment specific programmatic media solution designed to improve your PPC advertising investments. By bringing together technology, market-leading analytics, and great strategy under one roof, we aim to make advertising more meaningful and valuable for everyone.

Contact us for a complimentary PPC recruitment advertising audit or to get started with a programmatic recruitment advertising strategy.

Email: mona@krtmarketing.comPhone: 925-284-6228