Six distinctive seasonal hot beverages Features signature Ben & Jerry’s flavors Chocolate Fudge...
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Six distinctive seasonal hot beverages Features signature Ben & Jerry’s flavors Chocolate Fudge Brownie Chunky Monkey Cherry Garcia Chocolate Peppermint
Six distinctive seasonal hot beverages Features signature Ben
& Jerrys flavors Chocolate Fudge Brownie Chunky Monkey Cherry
Garcia Chocolate Peppermint Crunch Phish Food Smores
Slide 3
Bolster store traffic Increase off season revenue Enhance brand
diversification Improve franchise business model Increase brand
awareness
Slide 4
Cold weather alternative Same great ice cream flavor Warms and
satisfies the sweet tooth Easy to enjoy on the go
Slide 5
Suburban Square consumers/shoppers These consumers are:
Affluent Mostly Caucasian Ages 25 64 and children under 18
years
Slide 6
Determine flavor preferences of the market: Web Based Online
survey In-store Offer sample size taste tests
Slide 7
Slide 8
Do they have effective marketing? Do they pose a threat?
Slide 9
Your favorite ice cream just got a whole lot hotter Holy cow,
that ice cream is hot Creamy, dreamy, hot & steamy
Slide 10
Remain consistent with Ben & Jerrys branding Blue skies
Green hills White clouds White bold writing Image of actual
product
Slide 11
Now get your favorite ice creams in a hot beverage. Available
in Chocolate Fudge Brownie, Chunky Monkey, Chocolate Peppermint
Chunk, Phish Food, Smores and Cherry Garcia
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Pandora In-store and online posters/banners Samples outside of
storefronts Billboards Bus stop posters Tented signs in surrounding
shopping area Post card coupons distributed at local university
football games
Slide 15
Images of ice-cream Social messages Cartoon images/sketches of
the products