Six stills:

1.Taylor Swift “We are never getting back together”

The video plays out the story that the song’s lyrics are about. In this scene the couple are on the phone to each other, explained in the video using a split screen. This fits in with the lyrics, shows how the characters are represented in the video and gives the video a realistic feel.

I feel we could use an effect like this in our video to explain the song to the audience through the visuals.

2. Beyonce: Me Myself and I

This video is also telling a story however it is playing the film backwards, finishing with what she is doing at the present.

I feel this is a really good idea for our video, as it is easy to do and gives a really good effect that keeps the viewer interested.

3. Kanye West: Mercy

This video is very interesting as it seems to just be one continuous shot for the entire song, with a very simple background that makes the viewer focus all their attention on the artist performing.

I feel that this would be a simple effect that works well which we could use in our video, as the colours, set up and background are easy to recreate.

4. Ben Howard “Keep Your Head Up”

This video is playing a narrative of mainly a man alone in natural settings e.g. By a river, in a field, a forest etc.

The lyrics fit indirectly with the visuals as they both have a positive atmosphere and the visuals showing sunny scenes and simple happiness. We could use the sunny, early morning look in our video as it also fits the genre of music that we are using.

5. Coldplay ft Rihanna “Princess of China”

The video uses a narrative and performance by both Chris Martin and Rihanna. The narrative holds an ancient Chinese theme with many different scenes for both artists. I feel our group can take from this video that a lot of coverage and different scenes makes an interesting and easily watchable video.

6. Example “Changed the way you kissed me”

This video includes a narrative and also a performance by Example. The still ive chosen is a slow motion simple shot of water droplets of the bath running. The shot has a black and white effect, giving it a more interesting look. I feel we could use effects similar to this using shots of simple everyday actions then make them interesting through adding post-production effects such as black and white and slow motion.