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EXCITEMENT

EXERCISE

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INDEPENDENCE

INTERACTIONPLAY

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CONTENTS

About the Brands: who we are

Our Promise: safety & satisfaction guarantee

Eco Advantages®: environmental features & benefits

CompleteNeeds® System: the organizing principle of our brands

Play: electronic, catnip, independent play & interactive cat toys

Scratch: posts, floor & hanging cat scratchers

Wellness: cat treats & catnip

Retreat: privacy & catnip cat beds

Rest: cuddle & sprawl dog beds

Animal Charities: deserving organizations

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1 About the Brands

SmartyKat and TrustyPup give

pet parents the best of all worlds:

innovative products, stylish designs,

environmental responsibility and

exceptional value all in one place.

About the brands 2About the Brands

&

Driven by our talented internal design teams and based on our extensive knowledge of

consumer insights, market analysis and industry trends, we constantly work to evolve

our product offerings through unique, innovative and proprietary product designs that

connect in meaningful ways to how pets and people live and play together.

3 Our Promise

We proudly display this seal on all our packaging, declaring to consumers the principles that form the foundation of everything we do: pet safety, customer satisfaction and environmental responsibility.

OUR PROMISE

SATISFACTION GUARANTEEIf a consumer is dissatisfied with a product for any reason, we’ll replace it or refund their money. No questions asked.

SAFE FOR PETS All our products are designed to meet or exceed child safety standards. They are then tested against those standards to ensure they meet our strict quality and safety requirements. Only then can they be considered a SmartyKat or TrustyPup product.

About the brands 4

RECYCLED PLASTIC Our bedding and soft toys contain fiberfill made from post-consumer recycled plastic bottles. We convert other types of recycled plastics into sleek and durable toys and accessories.

RECYCLED CARDBOARD & PAPER We transform recycled cardboard into a satisfying corrugated scratching surface that’s also recyclable. A percentage of the paper used in our packaging also comes from post-consumer recycled sources.

RECLAIMED FOAM Shredded remnants of memory and conventional foam leftover from the production of human products like beds and pillows are transformed into comfortable, therapeutic pet bed filling materials.

SOY FOAM BeneFoam™ is our soybean-based convoluted foam. This resilient and comfortable foam replaces a percentage of the petrochemical-based materials typically used in pet bedding with a natural and sustainable substitute.

ORGANIC CATNIP SmartyKat catnip has been organic since long before the recent organic trend. We’ve always known that catnip that is grown, processed and packed without chemicals and pesticides is better for pets, people and the planet.

ECO ADVANTAGES®

We pioneered using recycled, reclaimed, organic and sustainable materials and continue to use them whenever possible to produce the attractive, affordable and high quality products that SmartyKat and TrustyPup are known for.

R e c y c le d C a r d b o a rd

R e c y c l e d P l a st ic O r g a n ic C a t n ip

Eco Advantages®

S o y F o a m

R e c la i m e d F o a m

5 CompleteNeeds® System

EXCITEMENT

CISE

NT

INDEPENDENCE

INTERACTIONPLAY

CompleteNeeds provides a built-in merchandising system for your store. Needs based merchandising guides your consumer through a clean and organized assortment, encouraging them to buy multiple products and generating repeat purchases.

Prominently placed on all SmartyKat and TrustyPup packaging, the color-coded CompleteNeeds System educates consumers about their pet’s needs and easily identifies the products that help meet those needs.

CompleteNeeds® System

About the brands 6CompleteNeeds® System

RETREATZZZ

PLAY

WELLNESS

SCRATCH

HYGIENE

LITTER

ExCiTEmENT

ExErCiSE

HUNT

iNdEPENdENCE

iNTErACTiON

RETREATZZZ

PLAY

WELLNESS

SCRATCH

HYGIENE

LITTER

COrrUGATEd

SiSAL

CArPET

SEAGrASS

JUTE

dETErrENTS

RETREATZZZ

PLAY

WELLNESS

SCRATCH

HYGIENE

LITTER

rEST

PrivACy

PErCH

RETREATZZZ

PLAY

WELLNESS

SCRATCH

HYGIENE

LITTERSTimULATiON

NUTriTiON

SECUriTy

TrEATS

RETREATZZZ

PLAY

WELLNESS

SCRATCH

HYGIENE

LITTER

CLEAN-UP

OrGANizE

CONTAiN

dEOdOrizE

CUddLE

SPrAWL

FUNCTiONAL

rEJUvENATE

RESTZZZ

Prominently placed on all SmartyKat and TrustyPup packaging, the color-coded CompleteNeeds System educates consumers about their pet’s needs and easily identifies the products that help meet those needs.

Sources: IRI year ending 7-13-14 / Total US Multi-Outlet (MULO) and selected pet specialty – Includes Food, Drug, Mass + selected Club, Dollar, and Military & IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product.

SmartyKat is the #1 brand of cat toys, scratchers and catnip in the US!

7 Play

SmartyKat offers a variety of toys to meet a cat’s need for hunting, exercise,

excitement, interaction, independence and fun!

Play

ECO-AdvANTAGESSmartyKat toys are made with pure and pesticide-free organic catnip, recycled fiberfill and hard plastics from recycled sources.

8Play

The CompleteNeeds® System

iNdEPENdENCEDomestic cats have few outlets for their in-dependent natures. Tossing and batting floor toys and exploring crackly depths of a tunnel help satisfy their instinct for solo activity.

ExErCiSEExercise is important to keep cats mentally alert, physically fit and at a healthy weight. Laser pointers, light and motion toys provide vigorous activity while keeping them entertained.

ExCiTEmENTCatnip is a safe and natural herb that revs up feline activity levels, increasing excitement and enjoyment. Catnip toys attract cats and prompt them to frolic, romp and play.

iNTErACTiONCats love interacting with their favorite people. Wands and dangling toys with feathers or crinkle sounds enhance the bond between you and your cat.

HUNTCats are natural hunters. Toys with feathers or realistic sounds trigger a cat’s hunting instinct and help satisfy this natural desire with kinder “prey.”

SmartyKat toys come in a variety of packaging styles to maximize sales and minimize footprint in your store.

9 Play

ElectronicToys

SmartyKat’s electronic collection offers a full range of innovative toys that fascinate and delight.

LiGHTWhether chasing a blinking ball or stalking the elusive red dot from a laser pointer, light toys mesmerize cats and provide endless entertainment.

SOUNdNatural animal sounds spark a cat’s hunting instinct, triggering them to stalk, chase and pounce.

mOTiONToys that mimic the erratic movements of prey with whirling, jittery and spinning motions inspire even the most sedentary cats to move.

mOTiON mAdNESS™

eleCTrONIC mOTION TOy

• motorized bird with soft fleece body• moves erratically• natural feathers drive cats wild

item# sub-need09368 EXERCISE


CrUziN’ CriTTEr™


• motorized crawling action• encourages healthy activity• replaceable batteries included

10Play

FELiNE FLASH™

eleCTrONIC lASer pOINTer

• interactive fun for two or more• promotes increased activity• replaceable batteries included, plus a free bonus set!


22


Play 22Play

COLOr

FLiCkEr BALL™

eleCTrONIC lIghT TOy

• touch-activated lights captivate cats• encourages cats to chase and run• mixed case includes blue and pink balls

n Electronic n Non-Electronic

Last Year This Year

25%

75%

40%

60%

Electronic cat toys continue to gain market share!Source: IRI year ending 12-29-14 / Total US Multi-Outlet

LOCO! LASEr™

eleCTrONIC lASer pOINTer

• irresistible fun for two or more• replaceable batteries included• mixed case includes silver and purple mice


COLOr

refill catnip included

FLiCkEr BUddy™


• touch-activated lights and catnip drive cats wild• refillable catnip pocket in tail and SmartyKat Organic Catnip included• mixed case includes bird and squirrel designs

item# sub-need09817 EXCITEMENT

11 Play


LOCO! mOTiON™


• cats can’t resist the erratically spinning feathers• adjustable speed• hours of fun

COLOr


HOT PUrSUiT™

eleCTrONIC CONCeAled mOTION TOy

• replicates the mesmerizing movement of hidden prey• four speeds let you customize the action• includes two wand attachments

for playtime variety

Source: IRI year ending 7-13-14 / Total US Multi-Outlet (MULO) and selected pet specialty – Includes Food, Drug, Mass + selected Club, Dollar, and Military.

SmartyKat is the #1 cat toy brand, with 23% of the market share.


STriNG FLiNG™

eleCTrONIC SpINNINg STrINg TOy

• string tail spins wildly• encourages activity even in sedentary cats• replaceable batteries included

That’s because cats love the constantly changing play pattern that eliminates boredom and pet parents love the durable, BPA-free plastic and easy one-button control. With its unpredictably wobbly twirling feathers, the Feather Whirl not only captivates and entertains cats, but also encourages exercise and healthy activity even in sedentary cats.


FEATHEr WHirL™


• erratically spinning feather drives cats wild• whisper quiet motor• weighted base creates wobbling movements as feather spins

Feather Whirl™

The Feather Whirl was the fastest growing cat toy of 2014 and is poised to spin, flick and dance its way to the top of 2015 as well.

DRTV Success Story!

Source: IRI year ending 12-28-14 / Total US MULO + selected Pet Specialty / based on $ Sales.

12Play

13 Play

item# sub-need09815 HUNT

CHiT CHATTEr™

eleCTrONIC SOuNd TOy

• touch-activated realistic cheeps and chirps• sounds and feathers excite cats• mixed case includes chipmunk and bird designs


CHirPy BALL™

eleCTrONIC SOuNd BAll TOy

• intriguing realistic bird sounds activated with the touch of a paw• encourages cats to chase and play• mixed case includes blue and yellow balls

COLOrCOLOr

FLUTTEr NEST™


• soft canary bursts into happy song• intriguing touch-activated bird sounds• real feathers excite cats


CriCk iT™


• exciting realistic cricket sounds• activated with the touch of a paw• contains pure and potent catnip



CHiCkAdEE CHirP™


• intriguing real bird sounds• life-like size cats love• packed with potent catnip

14Play

TWiNkLE BUG™


• touch-activated lights flicker and flash• perfectly sized for batting and carrying• mixed case includes blue and pink bugs

item# sub-need09808 INDEPENDENCE

SWEET drEAmEr™


• touch-activated violet lights • cozy fabrics perfect for cuddling• mixed case includes sheep and owl designs



CLOUd kiCkEr™


• touch-activated lights glow at night• perfectly sized to kick and wrestle• mixed case includes cow and sheep designs


TWiNkLE TiPPEr™

eleCTrONIC lIghT-up BAlANCe TOy

• touch-activated lights twinkle and blink• self-righting ball rocks with every swat• mixed case includes pink owl with feathers and blue moon with ribbons and stars

TwinkleTime

Cats are nocturnal, but your customers are not!

Help cat parents catch some shuteye by offering

an alternative to noisy toys with these

quiet light up toys specifically

designed to be played with after dark.

15 Play

FLUTTEr drOPS™

FeAThery CATNIp BAll 2-pACK

• catnip and feathers drive cats wild• includes pure and pesticide-free catnip• perfectly sized to bat and carry


SmArTy STASH™

vArIeTy TOy vAlue pACK

• 13 toys in one package — a great starter pack to find out what cats like to play with• lightweight toys perfect to bat and chase• contains balls, mesh flingers, raffia teasers, SmartyKat catnip and more


CatnipToys

Catnip toys are by far the most popular type of cat toys. Whether they’re packed with catnip, refillable or made of compressed catnip, these toys never fail to attract and excite cats.

catnip included

SkiTTEr CriTTErS™

CATNIp mICe 3-pACK

• a tantalizing toy trio• contains pure and potent catnip• perfectly sized to bat and carry


COLOr

16Play


FiSH FLOP™

CATNIp CrINKle TOy 2-pACK

• floppy fishy fun• cats love the crinkle sound• packed with potent catnip

dESiGN

FUzz BUGS™

CATNIp TOy 2-pACK• two cute, colorful bugs with a unique texture• ideal size to swat and chase• contains pure and potent catnip


COLOr


rAT PACk™

jumBO CATNIp TOy

• large size perfect to kick and wrestle• packed with potent catnip• mixed case includes gray and white styles

CATNiP STix™

CATNIp TOy 3-pACK

• 100% catnip-filled, stuffing-free• packed with potent and pesticide-free catnip• lightweight and perfectly pounce-able


17 Play

kiCkEd CrEEPEr™

jumBO reFIllABle CATNIp TOy

• refillable catnip pocket and SmartyKat Organic Catnip included• large size perfect to kick and wrestle• mixed case includes caterpillar and eel designs

item# sub-need09841 EXCITEMENT refill catnip

included

SmALL STUFF™

reFIllABle CATNIp TOy

• refillable catnip pocket and SmartyKat Organic Catnip included• ideally sized to bat and carry• mixed case includes fox and bird designs




SqUEEzy NiP™

reFIllABle CATNIp dIFFuSer TOy

• refillable for endless fun• includes SmartyKat Organic Catnip• mixed case includes bird and octopus designs


mAdCAP mOUSE™

reFIllABle CATNIp TOy

• refillable catnip pocket and SmartyKat Organic Catnip included• catnip attracts cats like a magnet• mixed case includes gray and brown mice

COLOr



Refillable Catnip ToysSmartyKat refillable catnip toys each include a tube or

bag of SmartyKat Organic Catnip. The stay-fresh tube

or resealable bag make it easy for consumers to refresh

their cat’s toys and contain enough catnip for

multiple refills.

18Play

STAr STrUNG™

COmpreSSed CATNIp ANd FeATher TOy

• combines a cat’s favorites — catnip and feathers• concentrated catnip power• all the fun of catnip without the mess


CATNiP kiSS™

COmpreSSed CATNIp TOy

• compressed catnip for playtime fun• concentrated catnip power• all the fun of a catnip without the mess


ziP NiP™


• compressed catnip toy with rope teasers• concentrated catnip power• all the fun of catnip without the mess


Compressed Catnip ToysCompressed catnip toys take the SmartyKat catnip your

consumers love and squeeze it into whimsical shapes that

cats can bat and chase. Packed in stay-fresh clear plastic

blisters, compressed catnip toys provide the familiar burst

of catnip-fueled energy without the mess.

CATNiP CHASE™


• compressed catnip in durable plastic ball• all the fun of catnip without the mess• mixed case includes green and orange balls


19 Play

A COMMITMENT TO SAFETYKids and pets are both important parts of our families, so SmartyKat toys are tested to child safety standards, and we’re the only pet company we know that does. We inspect and test every product to guarantee safety —no bells, long strings or sharp edges allowed! And if a consumer is dissatisfied with a toy for any reason, we’ll replace it or refund their money.

20Play

FLUTTEr BALLS™

FeATher CATNIp BAll 2-pACK

• real feathers excite cats• contains pure and potent catnip• wildly entertaining


COLOr


krACkLE SAk™

CrINKle SACK TOy

• cozy bag with mysterious crackle sounds• feathery bird toy on elastic string drives cats wild• hidden pure and potent catnip in liningitem# sub-need

09939 INDEPENDENCE

CrACkLE CHUTE™

COllApSIBle TuNNel TOy

• hidden crackle material intrigues cats• cats can’t resist exploring mysterious interior• pops up in an instant for portable fun


PUrrFECT PLAy™

ACTIvITy mAT

• an entire playground in a single mat• includes bird toy, catnip, feathers and crinkle sounds• a variety of textures and soft plush to play with and cozy up to


dANCiN’ dELiGHT™

WAll mOuNTed dANgler TOy

• erratically bobbing toy entertains cats• easily attach to a wall or window and remove cleanly with damage-free Command™ adhesive strips• mixed case includes bird and butterfly designs

independent Play Toys

21 Play

BOUNCiN’ BUddiES™

BuNgee CATNIp TOy

• cute critters bounce and bob unpredictably• contains pure and pesticide free catnip• mixed case includes fox and seahorse designs

item# sub-need09828 INTERaCTIoN

FEATHEr SWirL™

INTerACTIve WANd

• fluttery feathers and dangling ribbons drive cats wild• create erratic movements with the touch of a finger• mixed case includes green feathers with blue ribbons and yellow feathers with orange ribbons


COLOr

WHiSTLE WANd™

SOuNd WANd

• shake up some fun — whistle sounds drive cats batty with every shake• no batteries needed• mixed case includes bird and fish designs



TALL TiPPEr™

reFIllABle BuNgee CATNIp TOy

• refillable catnip pocket and SmartyKat Organic Catnip included• bouncy fun for two• mixed case includes skunk and turtle designs


Interactive toys put the fun in your hands! Wiggle, bounce and drag them to create the unpredictable motions cats love.

interactive Toys

22Play

BOUNCy mOUSE™

BuNgee CAT TOy

• playful mouse bobs and bounces unpredictably• interactive fun for two• mixed case includes gray mouse with

blue accents and cream mouse with yellow accents


COLOr

FriSky FLyEr™

FeATher WANd TOy

• real feathers excite cats• mimics the gliding movements of a real bird• long, two-piece wand detaches for easy storageitem# sub-need09602 INTERaCTIoN

drAG’N PLAy™

CrINKly FeATher WANd

• soft plush tail with feathers delights cats• crinkle sounds drive cats wild• mixed case contains cream and gray colors


23 Scratch

A cat’s desire to scratch is a hard-wired instinct, not a behavioral problem. SmartyKat provides products with various combinations of scratch

surfaces and angles to please the most finicky cats and redirect scratching away from furnishings.

Scratch

ECO-AdvANTAGESSmartyKat cat scratchers are made with recycled corrugated cardboard, quick growing natural materials like seagrass and sisal, recycled plastic fiberfill and most include organic catnip.

24Scratch

COrrUGATEdCorrugated cardboard scratching pads simulate the roughness of tree bark, a surface cats often scratch in nature.

CArPETCarpeted scratchers come in a variety of styles to suit your cat’s scratching preferences.

SEAGrASSSeagrass is made from naturally occurring fibers that are made into durable surfaces that cats enjoy scratching.

JUTENatural jute is made into durable scratch surfaces with rough textures that cats love to scratch.

dETErrENTSScratching is normal behavior for cats. Help prevent scratching on furnishings by using a deterrent spray or tape on the furniture your cat likes to scratch.

SiSALSisal, a naturally durable material, is made into rough textures that cats love to scratch at any angle.


SmartyKat scratchers come in a variety of packaging styles to maximize sales and minimize footprint in your store.

25 Scratch

Source: IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product

Floor Scratchers

item# size sub-need09325 9.5" x 19" x 1.75" CoRRUgaTED

SUPEr SCrATCHEr+®

dOuBle-WIde COrrugATed SCrATCher WITh CATNIp

• corrugate mimics texture cats scratch in nature• use as a flat or incline scratcher and flip over when worn for double the scratching• includes SmartyKat Organic Catnip

catnip included

dESiGN

SUPEr SCrATCHEr®

COrrugATed SCrATCher WITh CATNIp

• corrugate mimics texture cats scratch in nature• use as a flat or incline scratcher and flip over when worn for double the scratching• includes SmartyKat Organic Catnip

item# size sub-need09305 4.75" x 19" x 1.75" CoRRUgaTED

catnip included

dESiGN

SmartyKat is the #1 scratcher brand in the US, with a 42% share of the segment.

size3.625" x 9.625" x 10.5"

assembled size9.44" x 18.5" x 1.375"

sub-needCoRRUgaTED

item#09856 catnip

included

SUPEr SCrATCHEr SqUArEd™ 2-PACkBuIld-yOur-OWN COrrugATed SCrATCher WITh CATNIp

• use separately or connect together to make a customized scratching surface• flip over for double the scratching• includes SmartyKat Organic Catnip

4 squares on corner

2 squares

Peel and stick

26Scratch

If you’re short on space, add the Super Scratcher Squared

to your shelves. It’s half the footprint of a double wide scratcher with the same

amount of scratching surface.

The Smartykat Super Scratcher+ is the best selling scratcher in the US! And now it’s even better!!

Updated full color packaging

Bonus bag of organic catnip helps cross sell other SmartyKat catnip products

Full back catches cardboard dust created as cats scratch

Use flat or with sturdy and secure incline

Corrugated surface visible at retail

Flip pad over when worn for double the scratching


Offer your customers scratching solutions for doors & floors with a full assortment of SmartyKat corrugated scratchers. Popular and highly consumable, corrugated scratchers drive repeat purchases.

27 Scratch

HIDEOUT HOUSECARRIER

CARRYIN’ COVE is the ultimate in scratching, hideout and cat carrier. Regular use acclimates cats to the space, reducing travel stress when it’s converted to a carrier.

item# size sub-need09865 2.25" x 18.125" x 11" CoRRUgaTED

assembled:9.875" x 18.125" x 17" CoRRUgaTED

CArryiN’ COvE™

CAT CArrIer, hIdeOuT ANd SCrATCher

• helps reduce travel stress• converts from hideout to carrier in seconds• replace worn scratcher with Super Scratcher+ scratching pad

Consumers can replace the scratch pad with a SUPER SCRATCHER+, driving repeat sales.

Packaging and display tray with full

color photos help tell the story and make

the sale!

28Scratch

assembled:9.875" x 18.125" x 17" CoRRUgaTED

SCrATCH NiP™

SISAl SCrATCh mAT WITh CATNIp

• durable sisal surface that cats love to scratch• includes feather toy and SmartyKat Organic Catnip• mixed case includes gray and taupe colors

item# size sub-need09331 14" x 18" SISal catnip

included

SiSAL ANGLE™

SISAl INClINe SCrATCher WITh CATNIp

• sisal scratch surface on a strong and stable wooden structure• includes SmartyKat Organic Catnip• mixed case includes gray and taupe colors

item# size sub-need09332 15.25" x 7" x 7” SISal catnip

included

item# size sub-need09765 9.2" x 17.12" x 3.87" CoRRUgaTED

CAT CHAiSE™

COrrugATed SCrATCher WITh CATNIp

• unique design offers multiple scratching angles• does double-duty as scratcher and lounger• includes SmartyKat Organic Catnip

catnip included

SCrATCH SCrOLL™

mulTI-SurFACe SCrATCher

• a mix of feel-good scratching surfaces and angles• does double-duty as a hangout with a fun feather toy• mixed case includes gray and taupe colors

item# size sub-need10076 17.75" x 11" x 6.5" CaRPET SISal

29

SimPLy SCrATCH™

SCrATCh pOST

• one-stop scratch playground• catnip toy adds to the fun• mixed case includes carpet and sisal

posts in gray and taupe• l-shaped open box with small footprint

maximizes shelf space

item# size sub-need09279 11.5" x 11" x 17.75" CaRPET SISal

Scratch ’N Spin: A better scratch post by design

Cat-driven motion adds play value

Ribbons and boa feathers attract cats

Stable base won’t tip

High quality, durable looped carpet

SCrATCH ‘N SPiN™

CArpeT pOST WITh SpINNINg TOyS

• dangling toys attract cats to play and scratch• wands spin freely with the flick of a paw• easy to assemble post cats love to scratch • l-shaped open box with small footprint

maximizes shelf space

item# size sub-need09928 11" x 11" x 20" CaRPET

SmartyKat has branched out… literally!Our new Scratch ’N Spin post has two replaceable wands with dangling feather toys.

Posts

Scratch

30Scratch

Deterrents

CArPET rELiEF™

hANgINg CArpeT SCrATCher WITh CATNIp

• for carpet and catnip loving cats• includes dangling feather toy and SmartyKat Organic Catnip in refillable pouch• mixed case includes gray and taupe colors

item# size sub-need09913 5" x 14.75" CaRPET catnip

included

SCrATCH NOT™ SPrAySCrATCh deTerreNT TrAININg SprAy

• helps protect home furnishings• spray on furniture, drapes and carpets to deter cats from scratching• safe for cats

item# size sub-need09896 13.5floz DETERRENTS

SCrATCH NOT™ TAPESCrATCh deTerreNT BArrIer TApe

• easily rolls onto home furnishings• safe and effective scratching barrier• invisible and easy to remove

item# size sub-need09897 18 ft x 2 in DETERRENTS

Scratch Up uses minimal

shelf space and drives high

unit sales.

Hanging

SCrATCH UP™

hANgINg COrrugATed SCrATCher WITh CATNIp

• corrugate mimics textures cats scratch in nature• use as a floor or hanging scratcher• includes SmartyKat Organic Catnip

catnip included

item# size sub-need09296 4.75" x 19.75" x 1.375" CoRRUgaTED

dESiGN

31 Wellness

Catnip and treats offer cats a stimulating diversion from the everyday routine. Catnip provides a

focused burst of fun and energy while easy-to-grow greens are a healthy and delicious treat

Wellness

ECO-AdvANTAGESSmartyKat organic catnip products and grass seeds are grown, processed and packed without potentially harmful chemicals and pesticides.

32Wellness

STimULATiONCatnip is a natural, non-addictive herb related to mint. In most cats, it stimulates a burst of energy followed by a mellow period. Catnip attracts cats to beds, scratchers and almost anything you want them to use or play with.

TrEATSCat treats can help modify your cat’s behavior or simply say “I love you.” Many veterinarians believe cats crave a grassy treat because it adds roughage to their diets. Naturally nutritious and simple-to-grow grass sprouts are safer than houseplants and chemically treated lawns.

SECUriTyThe safety of our pets is any pet parent’s number one priority. The world can be a dangerous place for our feline friends but you can help ensure your cat’s safety with breakaway collars, strong harnesses and secure carriers.

NUTriTiONFor pets and people, good nutrition is the foundation for a healthy and happy life. Whether your cat is a growing kitten, an active adult, a senior kitty or perhaps has put on a few too many pounds, make sure he gets the nourishment he needs to lead a long, healthful life.

item# sub-need09700 TREaTS

SWEET GrEENS® kiTCAT grASS KIT

• healthy greens cats crave• a certified organic treat• just add water — sprouts in days


SmartyKat catnip and seeds are exclusively from certified organic sources. We even have our own organic catnip farms to ensure it always lives up to our strict quality standards.

33 Wellness

SmartyKat’s #1 Catnip item

drives 40% of the market’s sales.

Catnip SmartyKat is the #1 catnip brand, with a 60% share of the market.

OrGANiC CATNiPCANiSTeR

• 100% certified organic• convenient pour or shake canister• safe, pure and potent

item# size sub-need09345 2oz STIMUlaTIoN


OrGANiC CATNiP

STANd-up pOuCh

• 100% certified organic• a burst of energetic fun for cats• safe, pure and potent

item# size sub-need09343 1oz STIMUlaTIoNitem# size sub-need09342 0.5oz STIMUlaTIoN

Source: IRI year ending 07/13/14; Total US Multi-Outlet (MULO) Includes Food, Drug, Mass + selected Club, Dollar, and Military

Offer consumers a trial size and when

they discover how potent and pure it is, it’s bound to drive repeat purchases of

our full-size products.

OrGANiC CATNiPTuBe

• 100% certified organic• tube makes it quick and easy to refill catnip toys• case contains 40 units in pdQ

item# size sub-need09911 0.07oz STIMUlaTIoN

34Wellness

BUBBLE NiP™

CATNIp BuBBleS

• catnip infused bubble solution• safe and non-toxic• case contains 40 units in pdQ


SmartyKat’s catnip is greener and has less stems and leaves than most brands of catnip. This means it works better and it looks better on the shelf, attracting higher sales!

CATNiP miST™

CATNIp-INFuSed SprAy

• all the benefits of catnip in a convenient spray• attracts cats to toys, beds and scratchers

item# size sub-need10070 7oz STIMUlaTIoN


case contains 40 units in pdQ

35

Cats can clock up to 18 hours of dozing time a day depending upon age, activity level and living conditions. SmartyKat beds are not only a cozy

spot to rest, but also offer uniquely stylish designs and features that attract cats.

retreat

ECO-AdvANTAGESSmartyKat cat beds contain EcoRest® fiber fill, which is made from recycled plastic bottles. Many of our cat beds also include SmartyKat Organic Catnip which is grown and processed without chemi-cals and pesticides.

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About the brands

PrivACyCats crave privacy because it taps into their innate need to observe the world from a place they feel secure. Products that create a private space provide cats with a quiet retreat and a safe place to watch the world.

rESTCats need their own rest spot as an escape from an active household. Beds and mats offer comfort and warmth, while placing a throw on the furniture your cat frequents helps contain loose fur.

PErCHCats are instinctually drawn to the height of raised perches. Perches give them a break from other pets and small children and serve as an ideal lookout for curious felines.


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SmartyKat bedding includes full-color packaging calling out our unique features and benefits.

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rest

item# size sub-need09975 17” x 17” x 9” REST


kiTTy CANyON™

hIgh-WAlled CATNIp Bed

• deep, comfy cat bed with easy-access front opening• includes SmartyKat catnip in refillable pouch• machine washable

Textured Scallop Mint

Textured Scallop Plum

catnip included

item# size sub-need60663 19" x 18" x 6" REST

CATNiP COrrAL™

CATNiP beD

• soft and cozy spot to curl up• includes SmartyKat catnip in refillable pouch• machine washable

item# size sub-need60662 19" x 18" x 6" REST Brown

Stripe

Blue Stripe

catnip included



CATNiP CUrLUP™

DeeP CATNiP beD

• plush, high walls for extra privacy• includes SmartyKat catnip in refillable pouch• machine washable

TriangleMosaic Gray

TriangleMosaic Cream


TriangleMosaic Brown

catnip included

Catnip in a secure, hidden pocket makes these beds irresistible to cats.

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CATNAP CONvErTiBLE™

2-IN-1 CAT beD

• pop-up for peek-a-boo privacy and fold down for a traditional sleeper• soft plush interior• mixed case includes green and brown beds

item# size sub-need10324 15" x 13" 12" PRIvaCy

BAmBOO BUNk™

modern cat condo with feather toy and sherpa pillow

• cradles your cat in comfort and style• easy assembly — no tools required• cozy, washable sherpa pillow

item# size sub-need09526 17" x 16.25" 14" PRIvaCy

Privacy

Green

Brown

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Trustypup beds offer rest and comfort regardless of a dog’s size, age or sleep style. They are home

décor inspired and coordinate with any style.

rest

ECO-AdvANTAGESTrustyPup beds are filled with materials like EcoRest® fiber fill, made from recycled plastic bottles, MemoryMix™ reclaimed memory foam, made from remnant foam from the production of human products, and BeneFoam™ soy foam, which replaces a percentage of oil-based chemicals with natural, sustainable material.

CUddLEMany dogs instinctually sleep curled-up because their ancestors needed to keep warm and protect themselves from predators. Bolstered and high-walled beds recreate this feeling of safety and warmth.

SPrAWLDogs sleep sprawled out when they feel safe and secure. Pillow-style and gusseted beds that offer plenty of space to stretch out are a favorite of sprawling sleepers.

rEJUvENATEBeds that include memory foam, gel foam or convoluted foam can help rejuvenate your dog while he rests. All of these materials provide therapeutic benefits by evenly distributing weight to recuperate tired, aching muscles and help relieve joint pain.

FUNCTiONALOur active lifestyles demand bedding products that are functional, comfortable and cozy! Crate mats do double duty as comfy crate cushioning and attractive, low-profile beds.


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TrustyPup bedding is available with hang cards or sleeves to best display in store and maximize sales.

About the brands41

COUCH COmFOrT™

medIum COuCh-STyle peT Bed

• cozy comfort• structured sides create a built-in pillow• machine washable

item# size sub-need60176 26" x 19" x 8" CUDDlE

Blue

Purple Stripe

Cuddle

LAzy LOvESEAT™

deluXe OvAl peT Bed

• plush cushion and bolstered sidewalls offer softness and security• subdued colors coordinate with any home décor • machine washable



Curling Stitch Quilt Gray

Curling Stitch Quilt Olive

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COLOr

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Ecorest®

CONVERTING BOTTLES TO BEDS

ecorest is a high-performance fiberfill made from post

consumer plastic that is spun into a fluffy, high-loft filling

material. Providing unmatched cushioning, resilience

and insulation, ecorest keeps the equivalent

of millions of recyclable bottles out

of landfills each year.

drEAm LUxE™ mEdiUmBOlSTered peT Bed

• luxuriously plush inner fabric• fashionable patterns complement a variety of home environments• machine washable




Two-Tone Medallion Blush

Two-Tone Medallion Gray

Two-Tone Medallion Blue

NUzzLE BUCkET™

rOuNd BOlSTer peT Bed

• soft cushion and deep sidewalls cradle resting pets• home décor inspired comfort• machine washable





Tile Grid Ikat Mint

Tile Grid Ikat Plum

Botanical Spiral Brown

Botanical Spiral Stone

COLOr

4343 ZZZ Rest

SNUGGLE mUTT™

OvAl Cuddler peT Bed

• soft and supportive bolsters cuddle sleeping pets• easy access low front entry• machine washable




CUddLE COUCH™

SmAll COuCh-STyle peT Bed

• home furnishing-inspired comfort• supportive sidewalls filled with high-loft fiber• machine washable





Grated Lattice Almond Sweeping

Stripe Blue

Grated Lattice Ocean Sweeping

Stripe Stone

Watercolor Leaves Blue Sweeping

Stripe Brown

Watercolor Leaves Brown

We are the #1 manufacturer of dog and cat bedding in the US with 33% of the market share! Source: IRI year ending 12-28-14 / Total US MULO + selected Pet Specialty / based on $ Sales

COLOr

visco-elastic foam, commonly

called memory foam, is well known for its

therapeutic benefits. It evenly distributes weight,

helping relieve joint pain while providing superior

comfort and cushioning. Our MemoryMix™

shredded memory foam fill gives new life to

remnants of foam that are leftover from the

manufacturing of human products.

SENSA SNOOzEr™

memOry FOAm peT Bed

• memory foam cushion conforms to body contours, easing achy joints• thick, supportive sidewalls filled with high-loft fiber• machine washable

item# size sub-need60668 35" x 27" x 8" REjUvENaTE Grated Watercolor

Lattice Taupe

mEmOry drEAmEr™

deluXe memOry FOAm peT Bed

• memory foam cushion provides relief for painful joints and achy muscles• substantial bolster filled with high-loft fiber• machine washable cover

item# size sub-need60657 36" x 26" x 9" REjUvENaTE

item# size sub-need60658 36" x 26" x 9" REjUvENaTE

Quatre Tiny Clover Plum

Quatre Tiny Clover Slate

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4545 ZZZ Rest

TUFT LOvE™

deluXe CrATe mAT

• deep, mattress-like tufted cushion• designed to fit standard-sized crates• machine washable

item# size sub-need60580 30" x 21" x 3.75" fUNCTIoNal

LUxUry LiNEr™

CrATe CuShION

• use with crates, kennels or as a stand-alone bed• padded perimeter cushions and protects• machine washable

item# size: EXTRA - SMALL sub-need60319 16.5" x 9.5" x 3" fUNCTIoNal

item# size: SMALL sub-need60316 20" x 14.5" x 3" fUNCTIoNal

item# size: MEDIUM sub-need60317 28.5" x 18" x 3" fUNCTIoNal

item# size: LARGE sub-need60318 36.5" x 23.5" x 3" fUNCTIoNal

Natural

Dune

Sprawl The TrustyPup Large Luxury Liner is the best selling dog bed in the US!Source: IRI year ending 12-28-14 – Total US multi-outlet and selected pet specialty – Based on dollar sales of branded product

your customers want easy-care bedding, so

all TrustyPup beds are made with machine

washable fabrics and many are entirely

machine washable – filling and all! designed

for durability, they’ll look great even after

many trips through the wash cycle.

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TENdEr CArE™

TherApeuTIC FOAm peT Bed

• extra-thick, double orthopedic foam cushions joints and relieves pressure points • soft and cozy plush paired with home décor inspired fabrics • machine washable cover

item# size: MEDIUM sub-need60612 35" x 25" x 4" REjUvENaTE

item# size: MEDIUM sub-need60602 35" x 25" x 4" REjUvENaTE

item# size: LARGE sub-need60637 40" x 30" x 4" REjUvENaTE

item# size: LARGE sub-need60638 40" x 30" x 4" REjUvENaTE

Knit Lattice Green

Knit Lattice Green

Knit Lattice Slate

Knit Lattice Slate

PET BEddOg pIllOW

• resilient, high-loft fill for long-lasting comfort• machine washable cover• mixed case includes gray and taupe beds

item# size sub-need60129 29" x 36" SPRawl

Gray

Taupe

COLOrCOLOr

47 Animal Charities

48Animal Charities

Dogs 4 Diabetics The mission of dogs 4 Diabetics is to provide quality medical alert assistance dogs to insulin-dependent diabetics through programs of training, placement, and follow-up services and to develop, promote and advocate standards of quality, performance, support and disclosure for all medical assistance dog teams.

learn more about d4d at www.dogs4diabetics.com

Cat Town Café Oakland, California’s Cat Town Café is the first cat café opened in the uS and is also the only one run as a non-profit with the express mission of finding permanent homes for cats from Oakland’s overburdened municipal shelter. Founded as an expansion of Cat Town’s successful foster-based adoption program, the café enables people to interact with adoptable cats in an open, fun environment far away from the cages of a typical shelter.

Learn more about Cat Town Café at

www.cattowncafe.com

Animal Rescue Foundation ARF’s core mission is the rescue of dogs and cats who have run out of time at public shelters, giving them a chance at life until a new home can be found. ARF couples this focus with innova-tive programs strengthening the human-animal bond for children, seniors, veterans, and people in disadvantaged circumstances.

Learn more about ARF at www.arflife.org

We’re proud that our position as leaders in

the pet industry enables us to help support

these organizations through product donations,

sponsorship of their events and assistance

spreading the word about their important

work and fundraising efforts.

We love what we do but nothing is as rewarding as our work with local animal charities.

WORLDWISE, INC.Email [email protected] Phone 1-800-967-5394 Fax 415-721-7418

www.smartykat.com www.trustypup.com

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