ORGANISED BY

prospectsevents.co.uk

BONUS ARENA, HULL 5 & 6 MARCH 2019

TOTAL VISITORS

4,049TOTAL EXHIBITORS

31skillsHumber

Events

2019 PARTNERS

TOTAL VISITORS

4,049

EDUCATION GROUPS

29

EVENING VISITORS

1,082

YEAR GROUP SPLIT

of group leaders agreed they had been able to make employer contacts and develop employer engagement during their visit

82%of group leaders said

the exhibitors motivated their students to consider a range of pathways including higher education, apprenticeships and vocational courses

73%OTHER - 1%

YEAR 10 - 68%

YEAR 12 - 14%

YEAR 13 - 13%

“I made some great contacts and I am in the process of setting up some in school sessions for our pupils with the Hull Uni’s ODP department.” TEACHER, WINIFRED HOLTBY ACADEMY

“It was a great opportunity to find out more and to make my future that little bit clearer.”STUDENT

“A great experience, it opened my eyes about what I want to be” STUDENT

“For anyone unsure about their career pathway or needing further information on which pathway would benefit them to achieve their goal...Skills Humber was invaluable” PARENT / CARER

1/3

Prospects Events organise the largest series of skills, career and apprenticeship events in the UK. Skills Humber 2019 was the first time we had delivered an event for the Humber region with the intention of recreating our successful formula of large scale, hands – on events for young people, teachers and parents & carers.

The groups were made up of 2,925 teachers and students

EVENING OPENING SPONSOR

Evening visitors were made up of young people and their parents, as well as young adults. 11,300 letters were sent to parents / carers of young people with a personal invite to visit

42 additional individuals visited during our open days

“It’s great to see such a large-scale careers event coming to Hull and the Humber region. It’s more important than ever that young people receive high quality careers information, advice and guidance which supports the effective transition into the world of work.”PETER CLARK, PORTFOLIO HOLDER FOR LEARNING, SKILLS AND SAFEGUARDING CHILDREN, HULL CITY COUNCIL

of students said the event had helped shaped their career aspirations

57%of parents felt more

prepared to answer questions and help young people make choices after visiting the event

61%

YEAR 11 - 4%

ORGANISED BY

prospectsevents.co.uk

BONUS ARENA, HULL 5 & 6 MARCH 2019

TOTAL VISITORS

4,049TOTAL EXHIBITORS

31skillsHumber

Events

2019 PARTNERS

2/3

DIRECT MARKETING• Telemarketing campaign to 70

schools and colleges with travel bursary offer

• Letter sent to 11,300 parents / carers of students in years 10,11,12 & 13 in the Hull City Council region

• Toolkits and materials sent including posters, leaflets, pre-written articles and parent letters

SOCIAL MEDIA • Targeted social media campaign

on Facebook to parents / carers in the region

• 10% of evening visitors found us via social media

TWITTER• 71 new followers • 230 total tweets using

#SkillsHumber• 1,146 engagements

FACEBOOK • 139 new followers • 29 new page likes• 1,194 engagements • 17k reach via targeted marketing

INSTAGRAM• 116 new followers • 447 engagements • 34 posts using #SkillsHumber

PR• Press Call was sent out to

multiple media outlets across Hull and Humber ahead of the event

• That’s TV Humber coverage on the day

• BBC Radio Humberside coverage on the day

• Inclusion in What’s On pages of the Bonus Arena page plus other partner sites

• Promotion via Hull & Humber Chamber of Commerce website, LinkedIn, Twitter and Quarterly magazine

MARKETING & SOCIAL MEDIA HIGHLIGHTS

EXHIBITORS31 ORGANISATIONS REPRESENTED

84% of exhibitors rated interaction with students as good or excellent

2019 EXHIBITORS INCLUDED

“Excellent event with great flow of people across both days. Venue and team were great!”GREENE KING

“Skills Humber allowed us to reach out to a large amount of students.”EAST RIDING OF YORKSHIRE COUNCIL - INFRASTRUCTURE AND FACILITIES

EMPLOYERS - 29%

TRAINING PROVIDERS - 19%

COLLEGES & ACADEMIES - 26%

UNIVERSITIES & HE - 10%

SECTOR/GOVT./OTHER - 16%

Sectors covered: Agriculture, Healthcare and Medicine, Public Services, Construction, Engineering, Hospitality, Accountancy, Sport and Fitness, Food Manufacturing, Further and Higher Education.

EXHIBITOR SECTOR SPLIT

ORGANISED BY

prospectsevents.co.uk

BONUS ARENA, HULL 5 & 6 MARCH 2019

TOTAL VISITORS

4,049TOTAL EXHIBITORS

31skillsHumber

Events

2019 PARTNERS

3/3

A Bond Holder’s Breakfast event, attended by VIP delegates, was held on the morning of the 6 March.

A Live Opportunities Board showcased the current jobs, work experience, training and apprenticeship vacancies available.

The Careers Hub was hosted by staff from Hull City Council, North East Lincolnshire Council and HCUK where visitors received impartial careers advice, CV writing tips and interview skills.

The Skills Theatre showcased local talent and included an exciting timetable of presentations and performances throughout the evening and daytime.

4 Get Skilled stands gave visitors an interactive taste of careers in carpentry and joinery, medicine and biology, health and social care, welding and fabrication and construction.

Interactive content – Over 70% of exhibitors had interactive activities.

2019 Exhibitor Awards:

• Best Get Skilled Stand – Hull College• Best Employer Stand – Sewell Group• Best Interactivity – Hull University

Teaching Hospitals NHS Trust• Best Social Media Promotion – East Riding

Council - Infrastructure and Facilities.

EVENT FEATURES

skillsHumber will return – 4 (evening only) & 5 March 2020, Bonus Arena, Hull

“Skills Theatre was excellent – really great experience for our students who performed and we got a lot of interest in our stand afterwards.” JOHN LEGGOTT COLLEGE