SLICKF r o m z e r o t o f i t

SLICKF r o m z e r o t o f i t

Motivation

Team

Feedback Easy to Use

Fitness Device +Fitness device for people who want get or 

stay fit that focuses on the three areas of 

motivation, feedback and ease of use.

W H A T

Does this seemfamiliar?

Well for 

it might be...

W H Y

Overweight American Over Age 20

67%

W H Y

Quit going to the gym within 90 days

90%2002 annual medical spending for overweight and obesity expeditures

$926,000,000

Source: Dr. Donald E. Wetmore

Source: Center for Disease Control (CDC)

Maslow's hierarchy of needs1

Love/BelongingEsteem

Target

friendship, family, sexual intimacyself-esteem, confidence, achievement,

respect of others, respect by others

Achievement

Safety in numbers

Group support

Belonging

Respect of others

Respect by others

M O T I V A T I O N 1 + 1

Theory of Self-efficacy2

Higher Higher

Chance of success=

S u c c e s s C r i t e r i a

What does it all mean?

Community

Accesibility of information

Lots of feedback

Show accomplishment of work

Outside feedback

1

Workout twitter

Blog

Tells if friends are at gym

Share experience

Recognition of work

2

Intuitive interaction

Accesibility of information

Intuitive feedback

Organizes data

Easy to useMotivates

Simple navigation

Automation

Large display

3

Display live information

Historial log

Exertion levels

Calories burned

Provide Feedback

Progress

Cardio and strength training modes

I D E A T I O N C O N C E P T 1

Tie Concept

Build exercise currency

Reward from exercise “money”

Parallal ritual/routine of going to work

Hands free device

Interaction affordance

Explores fetish

I D E A T I O N C O N C E P T 1

I D E A T I O N C O N C E P T 1

I D E A T I O N C O N C E P T 2

Wrist Band Concept

Different modes with different configurations

Adaptive screen size

Pairing and cooperative goals

Hands free device

Style potential

Life style integration

Metaphoric goal representation

I D E A T I O N C O N C E P T 2

Orientation modes

Fastening mechanisms

Interactions

Straps

I D E A T I O N C O N C E P T 2

Motivation mode Interactions formodes

Liquid Metaphor

Fish tank metaphorCommunity is a strongmotivator

Goals offriends/couples

Fish represent usersand whether they

are at the gym

I D E A T I O N C O N C E P T 2

Fan expansion

Rough Concept

S C E N A R I O

Home

Joe’s device

Tom’s device

He attaches device to wristbandWhile relaxing, the device sounds He checks his pocket-sized device

YES / NO

5 10

15 30

45 60

BE THERE __ MINS.

WOR

K OU

T WITH JOE? YES/

NO

Interactions Section

Home Gym

TEAM GOAL

Joe’s contribution

Tom’s contribution

He turns the rotational moduleTom feels ready and excited

800 CAL 800 CALGOAL GOAL

330 CAL

120 CAL

210 CAL

TOTAL

CAL

HR

log

120 CA

LTREN

D MILL

YOU

JOE

CONFIRM? CONFIRM?

CARD

IO

YES / NO YES / NO

1

4

8

2

5

9

3

6

0

7

S C E N A R I O

INPUT

wt.120

CAL

TREN

D MILL

CARD

IO

Gym

Lifting weightsDevice measures Calories while exercising

Inputting text Reaching goal 823 CALGOAL!!

330 CALTOTAL

_6120 CAL

210 CAL

CAL

HR

LOG

YOU

JOE

1

4

8

2

5

9

3

6

0

7

190

CAL

CARD

IO

WEIGHTS

FITNESS

TREND MILL

TREND MILL

PROGRESS

7/5/09

350 CAL

6/30/09

290 CAL

6/26

/09

210

CAL

6/23

/09

Home

Tom comes home after workout with Joe Device is docked

YOU AREPROGRESSING

Full screen

Download to computer

SLICKF r o m z e r o t o f i t

F o r m R e f i n e m e n t

The form factor was chosen because it related most with the brand language

The form here is indicative of motion and speed which is fitting to the nature of the product

Other forms: exploring more geometric formsLooking at screen configurations

Organic inspiration

M o d e l

F e a t u r e s

Expandable Screen

Calorie centered approach

Fitness and strength training modes

Clear and simple interface

Detailed feedback

Touch screen LCD