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slide 1
Working with JISC
Rebecca WhiteheadPress and PR Manager
Working with you
Advice and guidance
Maximising news stories
Local and national news angle
Our channels
Timing
slide 2
Channels and reach
slide 3
JISC website
1,372 unique visitors to the website per day – 396 people visited the site on Christmas Day 2011
41,719 unique visitors to the website per month
News 230 unique visitors to the news section per day 6,989 unique visitors to the news section per month
JISCMail lists 3,589 subscribers to JISC Announce
JISC Inform 8000 unique visitors month of launch,
average page time 2m 14 sec
Blog
57 unique visitors to the blog section per day
1,738 unique visitors to the blog section per month
Includes comments from:
senior lecturers
researchers
course directors
heads of University departments
10,772 twitter followers
1,321 visitors are redirected to the website from twitter per month
Channels and reach
slide 4
News release
Is a starting point for a journalist
Very unlikely to be used as you’ve written it
Must to written from the customer’s perspective
Needs expert quotes/ images/ human angle
Bring the story to life
Include in the notes to editors
• JISC digitisation programme boilerplate
• JISC programmer manager and press office contact details for
more information
Let us know
slide 5
FreezeFrame project: What worked
Planning period - at least eight weeks in advance of launch
Clear and regular communication – working closely with project team
Press day - inviting press to watch digitisation process and engage with
the project
Project spokespeople – availability for interview
Well known supporters – Ranulph Fiennes, also available for interview
Photography – wide selection of striking images for press use
slide 6
Media coverage
FreezeFrame generated 38 pieces of coverage:
BBC News Online Homepage
Sky News Online
BBC Radio 4
Daily Telegraph
The Times
The Metro
BBC Look East
The Guardian
slide 7
Media coverage
slide 8
Checklist
JISC logo on your webpage including hyperlink
JISC quote within your news release
Reference ‘JISC-funded’
Boilerplate copy included in the ‘Notes to Editors’:
JISC’s Content Programme 2011-13 www.jisc.ac.uk/whatwedo/programmes/digitisation/content2011_2013.aspx aims to provide access to high quality and authoritative resources for teaching, learning and research by supporting digitisation of collections, the creation and embedding of Open Educational Resources and clustering of existing digital content.
Follow the programme’s progress on Netvibes http://bit.ly/xfy1Qh and access JISC digital collections from the JISC Content portal at www.jisc-content.ac.uk.
Use #jisc on tweets
slide 9
JISC press team contact details
Rebecca Whitehead
Press and PR manager
Charlotte Covington
Public relations officer
Victoria Reeve
Assistant public relations officer
For all media enquiries contact [email protected]
slide 10
© HEFCE 2012
The Higher Education Funding Council for England, on behalf of JISC, permits reuse
of this presentation and its contents under the terms of the Creative Commons
Attribution-Non-Commercial-No Derivative Works 2.0 UK England & Wales Licence.
http://creativecommons.org/licenses/by-nc-nd/2.0/uk
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