Slide: YELLOW’s Background Assessing the contribution Supply Chain strategies make to the achievement of key

business objectives of Yellow Strategies Used by YELLOW to Develop and Maintain Effective Supplier Relationships PRODUCTION STRATEGY OPERATION OF YELLOW MANUFACTURING YELLOW’S SUPPLY CHAIN MANAGEMENT PROCESS YELLOW’S SUPPLY CHAIN MANAGEMENT INFORMATION FLOW YELLOW’S PERFORMANCE IMPROVEMENTS BY SCM

COMPETITIVE ADVANTAGE OF YELLOW’S SUPPLY CHAIN MANAGEMENT

SYSTEM

IMPLIED DEMAND UNCERTAINTY Logistical Drivers

Customer Order Cycle Procurement Cycle SUPPLY CHAIN PROCESS . VALUE CHAIN OF YELLOW Web based technology have contributed to the effective’s management of the supply

chain in YELLOW and its effectiveness

CUSTOMER ORDER THROUGH ONLINE