Slide No 1

Phaser ® 7400

Product Overview

Slide No 2

Throughput Performance

Product Overview

Key Selling Points

Fast print speed: Up to 40 ppm monochrome, 36 ppm color

800 MHz Power PC processor: Processes jobs quickly so users don’t have to wait for their print jobs to finish

Media capacity: Up to 3,000 sheet tray capacity so that users won’t have to waste time refilling paper trays

Slide No 3

Outstanding Value

Product OverviewKey Selling Points One of the lowest prices in it’s class

Value through productivity: High speed, feature packed printer at a great price

A robust workgroup system: With unparalleled media handling capabilities, fast controller, and at least 256 MB of standard memory, the Phaser 7400 is an ideal workgroup printer

Valuable standard features: Features that are “Optional” on other printers are standard. Adobe PostScript, networking, cover & separation pages, and automated virtual troubleshooting are all included

Slide No 4

Media, Color, and Output Versatility

Product Overview

Key Selling Points

Media Handling: Best media handling capability in it’s class. Handles tabloid/A3 printing, along with 12” x18”/SRA3 size media, and auto duplexes large size media from all of the trays. Custom page sizes up to 12” x 48” / 305 mm x 1219 mm

Color Processing: New color mapping technology dynamically maps the monitor, so prints closely match what users see on their monitor

Output Versatility: With the Finisher, output can be stapled, offset, booklet printed, saddle stitched, or hole-punched

Slide No 5

Unparalleled Media CapabilitiesProduct Overview

Media handling is a key competitive strength: 64 gsm / 18 lb. Bond - 216 gsm / 80 lb Cover

from all Trays 64 gsm / 18 lb. Bond - 270 gsm / 100 lb. Cover

from Tray 1 Up to 188 gsm / 65 lb. Cover for 2-sided

printing

Slide No 6

Print QualityProduct Overview

3 Print modes Standard, Enhanced and Photo

Auto Thickness Paper Sensor precisely fuses multiple media types

PANTONE™ certified 2 sRGB color matching modes

(Display and Vivid)

Slide No 721/ 10/ 2005 Slide No 7

Ethernet

CentreWare IS

PrintingScout

PhaserSMART

Auto 2-sided printing

Additional 550 sheet tray

20 GB Hard drive (Saved/Secure–/Personal/Proof Print)

Custom Page Sizes & Banners

Memory, MB

High Capacity Feeder (1650 sheets)

Finisher

8550DXConfigurations 7400N 7400DN 7400DT 7400DX

256 512 512256 512

7400DXF

Slide No 8

Product PositioningProduct Overview

Phaser 7400 Affordable workgroup printer Departmental / Volume

printing Mono replacement General office/office arts

printing In house short runs Cost conscious customer

Phaser 7750 Proof printing Color management

software Production printing Comp printing Laser bias customers Color conscious

customer

Phaser 7750Office Arts /Graphic Arts

Phaser 7400General OfficeRetail Signage

Workgroup Size

11 - 30

6 - 10

1 -5

Over 30

<10 10 - 50 51-100

Organization Size

Over 100

Phaser EX7750Graphic Arts

Slide No 9

Target Markets

Major Industries:

Finance/Securities/Business Consulting State/Federal Govt/Utilities Real Estate/Insurance/Legal Retail/Wholesale Software/Web/E-Commerce Higher Education Manufacturing/High Tech

Typical Output

Financial Annual Reports Microsoft Project output Excel spreadsheets Internal newsletters Internal correspondence Retail signage Flyers Announcements Business Cards Proposals Maps Engineering drawings Architectural layouts Landscaping designs

This printer is not a Graphics Arts Printer

Slide No 10

Product Overview

Malibu Overview Video –movie

What’s New – Phaser 7400 vs. Phaser 7300

Phaser 7400 Phaser 7300

Print Quality Improved print quality and color tables

Print Speed up to 36 ppm color / 40 ppm B & W 30 ppm color / 37 ppm B & W

Processor 800 MHz 715 MHz

First Page Out Time (FPOT) as fast as 12 seconds 16 seconds

Media weight from Tray 1/MPT (multi-purpose tray) 270 gsm / 100 lb. Cover 203 gsm / 75 lb. Cover

Media weight from Tray 2 216 gsm/ 80 lb. Cover 163 gsm / 60 lb. Cover

Media weight for 2-sided printing 188 gsm / 65 lb. Cover 105 gsm / 28 lb. Bond

Finisher/Stacker/Stapler Yes No

Configurable MPT Yes No

RAM Collation & Personal Print mode Yes No

Configuration SIM Yes No

Slide No 11

Product Tour

Trays

All models include:- 250-sheet Tray 1 (Multi-Purpose Tray)- 550-sheet Tray 2

Support for up to 6 trays - Up to 3000 sheet input

capacity

Slide No 12

Product Tour

Supplies

Toner Cartridges Ships with 9,000 CMY Ships with 15,000 Black (only K toner size) High Capacity 18,000 CMY also available

Imaging Units Transfer Unit Fuser Waste Cartridge (new)

Note: Phaser 7300 Supplies are not compatible with the Phaser 7400

Slide No 13

Product Tour

Memory

Phaser 7400 printer includes 256 MB or 512 MB of memory (2 slots) Note: 512 MB configurations contain 2 of the 256 MB DIMMs

All combinations of 256 and 512 MB memory modules are supported Up to 1 GB RAM (requires removing memory) Adding more memory should not be needed except for extreme cases RAM Collation

Note: Phaser 7400 uses the same RAM as the 6300 but not the 7300

Slide No 14

Product Tour

Hard Drive / Productivity Features

Standard on Phaser 7400DT, 7400DX, and 7400DXF printers

Enables disk collation and Proof, Saved, Secure, and Personal Print features

Increases storage for fonts, Job Accounting records, and macros

Upgrade for Phaser 7400 N and DN models

Slide No 15

Product Caveats

Glossy coated media is not formally supported. While the media will feed and toner will fuse properly, there will be a print artifact known as “background toner”.While the amount of background toner is improved over the Phaser 7300 we are not going to formally support this media. Customers who are happy with the imagequality of the glossy media on the Phaser 7300 will find this output to also be acceptable.

Page to Page color uniformity is not as good as the Phaser 7750. Customers who demand excellent uniformity in long print jobs and from day-to-day should buy the 7750.

There will be no Color Matching Software (i.e. PhaserMatch) for the Phaser 7400.

Slide No 16

Phaser® 7400

Finisher

Slide No 17

Finisher TourFinisher Compatibility

Phaser 7400DXF model includes the Finisher and all trays

Optional for 7400 N, DN, DT, and DX configurations

Available in 110- and 220-volt versions

NOTE: Finisher requires six paper trays (5+MPT). Upgrading from the DX to the DXF is easy with one part number (097S03363) which includes the extra 550 sheet feeder and the finisher

Slide No 18

Finisher TourOutput Trays

Upper Output Tray Lower Output Tray Stacking

Upper Output Tray Offsetting

30 sheets (<299mm or 11.77 inches)

10 sheets (>300mm or 11.8 inches)

Slide No 19

Finisher TourStapling

Three Stapling Positions Front Rear Middle

Front & rear use one staple Middle uses two staples Maximum stapled sheets per set

50 sheets (<299mm or 11.77 inches long) 25 sheets (>300mm or 11.8 inches long)

Sets containing more than 50 sheets are not stapled Staple Cartridge contains 5,000 staples

Slide No 20

Finisher TourBooklet Printing

Up to 10 booklets of 10 sheets Up to 20 booklets of five sheets One sheet of heavy paper (64 – 128 gsm /

20 – 32 lb. Bond) plus nine sheets of plain paper (64 to 80 gsm/ 20 – 23 lb. Bond)

Slide No 21

Phaser® 7400

Competitive Comparison

Slide No 22

Phaser 7400versus HP 5550

Productivity:

Faster print speeds- accommodates a larger number of users per printer

(up to 36 ppm vs. 27 ppm color, up to 40 ppm vs. 27 ppm monochrome)

50% faster processor with a benefit of faster FPOT

More expandable memory – up to 1 GB vs. 416 MB

Printing:

Prints on larger size and heavier weight media from all trays

Up to 270 gsm / 100 lb Cover vs. up to 200 gms / 75 lb Cover

12” x 18” / SRA3 media fed from all trays vs. only 11” x 17”/ A3 by HP

Capacities:

Higher paper input capacity – 3000 sheets vs. 2100 sheets

Value:

Better configuration pricing

Slide No 23

Phaser 7400versus Ricoh 7200C

Productivity:

Faster print speeds- accommodates a larger number of users per printer

(up to 36 ppm vs. 28ppm color, up to 40 ppm vs. 32 ppm monochrome)

100% more standard memory and memory capacity

Printing:

Better print quality

Prints on larger size and heavier weight media from all trays

Up to 270 gsm / 100 lb Cover vs. up to 163 gms / 60 lb Cover

12” x 18” / SRA3 media fed from all trays vs. only 11” x 17”/ A3

Larger custom page sizes and wider range of supported media types

Capacities

150% larger MPT capacity is like having an additional Tray

Slide No 24

Phaser 7400versus Lexmark C920

Productivity:

Faster print speeds- accommodates a larger number of users per printer

(up to 36 ppm vs. 32 ppm color, up to 40 ppm vs. 36 ppm monochrome)

Bright 6 line backlit display vs. dim 2 line display

Printing:

Better print quality

Prints on larger size and heavier weight media from all trays

Up to 270 gsm / 100 lb Cover vs. up to 216 gms / 80 lb Cover

12” x 18” / SRA3 media fed from all trays vs. only 11” x 17”/ A3

Larger custom page sizes and wider range of supported media types

Value:

Better configuration pricing

Slide No 25

The Phaser 7400 offers customers outstanding output performance, improved image quality over the Phaser 7300, and productivity tools that increase versatility and usability

Extensive media capabilities and variety of weights and sizes allow customers to maximize the printer’s color potential

Brings full printing capabilities to the workgroup, cutting costs and boosting productivity

SummaryProduct Overview