DEVELOPING A SOCIAL MEDIA COMMUNITY

Xcite Digital have created a relationship with Pizza Express,

which over the years has helped increase Pizza Express sales through social

media applications and campaigns. Keepings customers engaged across multiple

channels such as Facebook, Twitter, Instagram and Pinterest.

What did we do?

Xcite Digital has created multiple touch-points that

has helped Pizza Express recruit fans that are

engaged and brand advocates.

For example, the valentines quiz app.

Here fans answered a questions and shared

the app to be in with a chance to win limited

edition heart dough balls.

The Solution

IMAGE

An increased brand awareness up by

150% through one of the Facebook Developments

The Results

Pizza Express sales up by

£1000week on week through social media campaigns

Case period: Jan - Feb 2012 Case period: Jan - Feb 2012