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Slots and New Technologies
Where do we go from here?
Peter DeRaedt
President GSA
www.gamingstandards.com
Our Mission Statement
The Gaming Standards Association (GSA) Is An International Trade Association That Creates
Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators.
GSA Facilitates The Identification, Definition, Development, Promotion, And Implementation Of Open Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire
Industry
Industry Recognition• Jan 05, 2007 - GGB
– Top honors as Best Productivity- Enhancement Technology• Jan 22, 2007 - IGWB
– G2S named as top 3 gaming products of the year• Apr 25, 2007 - CEM
– G2S Slot Floor Technology Award• May 3, 2007 - UNLV
– The UNLV foundation honors Gaming Standards Association with membership in The Benefactor Society of the University of Nevada, Las Vegas.
• May 24, 2007 – Casino Journal– Silver award for G2S in the top 20 most innovative gaming
product of the year 2006
Slots and New Technologies
Where do we go from here?
Kurt QuartierVP International Casino
Markets IGT Asia
Asian Slots, The Way Forward
• Localization• Asian Reel Slots• Communal Gaming• Electronic Table Games• Networking of Games
Localization• Language:
• Button Panel, Paytable Info, Screen Interface
• Graphics:• Asian Themes• Feng Shui elements, colors, numbers, etc…
• Leveraging Brands:• Global Brands• Asian Partners / Brands
Asian Reel Slots
• Reels growing in popularity• Easy to play for first time visitor• Great tool for much loved progressives• Multi-line, Multi-coin, low denom
• Asian Theming• Use MLP Popularity• Potentially 20%+ of Slot Floors
Communal Gaming• Desire for communal gaming exists
• Tables, Multi-Player and MLP/Progressives
• Growing & highly successful trend worldwide• Communal Bonuses• Celebration Prizes
• Tournaments • Popular introductory / marketing tool
Electronic Table Games• The usual suspects; Roulette, Baccarat
• Expanded offerings to come• Key is keeping close to traditional play
• Apply proven formulae• Progressives, Mysteries, Bonusing• Additional Wagers, Back Betting
• Variety of Pit and Slot Floor placements
Networking of Games
• Server Based Applications• Improved Slot Marketing• Customized Bonusing & Progressives• Optimization of Slot Floor
Configuration
• Slot VIP Market:• Different player pricing• My Slot
Server Based Gaming in Asia
Gareth Phillips
CTO Aristocrat Technologies
Asia - Cultural Diversity
• Many Languages
• Lucky Colours
• Important Symbols
• Traditional themes
Asia - Table Games• No tradition of slots
• Casino games dominate
• Tables are 70% play
• Roulette
• Black jack
• Poker
• Electronic tables popular
Asia - Slots
• Growth in slot play
• Designed for Asia
• Player education
• Growth in “links”
• progressives
• mystery
Server Based Gaming - SBG
• Open System• Win XPE terminals• Routers and Gates• Firewall protection • Oracle V10 servers
• Scalable• Scales 10 to 10,000• Can be WAN
• Secure• VPN• Digital signatures
Example - UK FOBT• Server Based Technologies
• RNG run on server
• Game outcome determined in server
• Runs fixed odds games
• Roulette most popular
• Horse races
• Roulette
• Black Jack
• Video poker
• Poker
• Keno
• Bingo
• Majong
• Scratch cards
• Slots
SBG – Multiple Content
SBG – Different Concepts
SBG – Wide Area Ready
Local State Country
HQ Data warehouseCentral managementWAP or WAM
Summary• ASIA is a region of many diverse cultures• Strong table play - no real tradition of slots • Potential to educate players on different offerings
– Electronic table games such as roulette and Blackjack
• Server Based Gaming technology is now mature– FOBT in the UK and Class II in the USA
• SBG can offer variety in content on same terminal– Roulette, lottery, keno, bingo, blackjack, Majong
etc.• SBG offers WAN capability for operator
– WAP, wireless handhelds, Internet, data mining etc.
Slots and New Technology Where do we go from here?
Cath BurnsVP & Managing Director
Bally Technology
Discussion Topics
• Technology Adaptation• Features in the Market Today• Deployment Considerations (Lessons
Learned)• Trends for the Future
Technology Adaptation
Technology Adaptation
Innovation Growth Maturity
PlayerTracking
TITOTwo-WayCashless
One-WayCashless
Bonusing
Deployment State
Games Systems Regulatory
Components
Customer Acceptance
Table GameMgt Systems
ServerBased
Gaming
Features in theMarket Today
Bar Coded Coupons• Use of Bar-Coded Coupons for
Marketing Purposes• Potential to Eliminate Cash-Back • Credits Can Be Cashable or Non-
Cashable• Limit Coupon Usage to Identified Players• Include Coupons with Direct Mail• Ability to Work with Non-Carded PlayersBus Groups, Monthly Direct Mail, Hotel Room Jackets
Promo Cashless
• “ Cashless” Credits to the Slot Machine• Convert Player Points to Credits• Convert Promo $ to Credits • Player PIN for Security • Credits Can Be Cashable or Non-Cashable• Eliminate Lines at the Players Club Booth
and Cages Waiting for Cash Back Vouchers
Cash Back, Email Marketing, New Card Sign-Ups
Automated Sweepstakes
• Automated Drawing Ticket Options for Players
• Electronic Draw Option – Paperless • Apply Multiplier Awards to Sweepstakes
Options
Periodic Cash Drawings, Car Giveaways
Two-Way Cashless
• Two-way “Cashless” – Credits to the Game and Returned into the Player’s Cash Account
• Front Money for Slot Machine Players• No Effect on Point or Comp Balances• Future Trend - Options to Link with
Credit CardsRepeat Guest Alternative to Ticketing
Marketing Jackpots• Configurable Participation
Denomination…Group…Club Status…Player Type
• Multiple Concurrent “Jackpots” of Differing Amounts Including Multi-Property Progressives
• Create Excitement … “Must Hit by $50,000” … “Must Hit by July 5th 12PM”• “Chain Reaction” Allows All Others with a Card-In
the Game a Chance to Win• Links to Other Games (Tables, Keno, Bingo)
Configuration Based on Groups or Promo Codes
Deployment Considerations
Establish Bonusing Goals
• Better Manage Incentive Dollars . . . Restrict Bonus Dollars
• Increase Length of Stay . . . Play Longer
• Increase Visit Frequency . . . More Visits
• Increase Revenue per Visit . . . Higher Average Bet or Higher Stakes
• Increased Player Loyalty . . . Retain Your Current Customers
• Attract New Players . . . Reason to Try Your Casino
What is in it for the Customer?
• Additional Reward Options• New Gaming Opportunities• Access to Casino Incentives Without
Waiting in Lines• A Fast, Fun and Friendly Casino
Environment
Deployment Considerations
• The ROI Equation• Interfaces to Existing Casino
Management Systems• Customer Demographics…Buy Bonusing
to Meet Your Needs• Competitive Landscape• Need for Newer Player Tracking Displays• Signage and Plasma Displays• External Communication
Future Trends
Trends for the Future• Integration with Other Casino Systems• GSA Standards• Casino Customized Bonusing• Targeted or Personalized Bonusing• Leverage Server Based Gaming• Additional Cashless Options (Credit Card
Access at the Game)• Offering More Reward Options to the
Guest – Points.com
Q/A Session
Slots• YE 2005 3,421• YE 2006 6,546
– Growth 91%
• Q1 2007 7,349– Growth 10.9%
• Win/slot/day -2%• ($138 to $135)
Tables• YE 2005 1,388• YE 2006 2,762
– Growth 99%
• Q1 2007 2,970– Growth 7.5%
• Win/table/day -26.4%• ($11,600 to $8,500)