SM Learning in the Digital Economy - uni-paderborn.degcc.upb.de/.../$FILE/Corp_Univ_LasVegas_May_2001.pdfMake the most of your stay at the fabulous Rio Suite Hotel and Casino! Did

Building a Bridge BetweenBusiness and LearningSM

Register Today! Call 1-800-946-1210 or 212-213-8650 or visit www.corpu.com

Corporate Sponsors…Media Sponsors…

Featuring the 3rd Annual Corporate University XchangeExcellence Awards (see page 8 for details)

May 5–9 2001 • Las Vegas, NV

Corporate Universities 2001:Benchmarks for

Learning in the Digital Economy

May 5–9, 2001 • Las Vegas, NV

Jeanne Meister and Corporate University Xchange Present…

Corporate Universities 2001:Benchmarks for

Learning in the Digital EconomySymposium & ExpoSymposium & Expo

Jeanne Meister and Corporate University Xchange Present…

Benchmark the World-ClassLearning Organizations of:Arthur D. Little School of ManagementBabson CollegeBank of MontrealBooz-Allen & HamiltonCisco SystemsDaimlerChryslerDuke Corporate EducationEaton CorporationEMC CorporationEnron CorporationFleet MortgageFujitsu (FOCUS!)Harvard Business School PublishingHeidrick & StrugglesIBM Mindspan SolutionsIndiana University’s School of BusinessInternal Revenue ServiceLucent TechnologiesMallinckrodt, Inc.MASIE CenterProBusinessSabaSITEL CorporationTRICON Restaurants InternationalUniversity of AlaskaVisa U.S.A.

Conference Highlights!Dr. Gary Bradt, Sought-After Speaker on Who Moved My Cheese?Tony Comper, Chairman and CEO, Bank of MontrealElliott Masie, e-Learning Guru and Director of the MASIE CenterJeanne C. Meister, Author of Corporate Universities: Lessons in Building a World-Class WorkforceMichael Müller, Senior Manager, Knowledge Management & DCU-Online, DaimlerChrysler UniversityRichard Olivier, Director of London’s Globe Theatre, and son of Sir Laurence Olivier

FINANCIAL TIMESWorld business newspaper.

TM Association Sponsors…

Join us for visits to:• UNLV International Gaming Institute (see page 5)• Rio Academy of Excellence (see page 2)• Hoover Dam (see page 3)Plus…•Tickets to De La Guarda at the Rio! (see page 3)• Dr. Spencer Johnson’s Who Moved My Cheese? to first 200 registrants• Leading-Edge Technology Demos (see page 3)

FREEto Conference

Delegates!

DeSai Systemswww.desai.com

Vegas 2001 Brochure.r2.qxd 12/8/00 4:18 PM Page 1

Make the most of your stay at thefabulous Rio Suite Hotel and Casino!Did you know:

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Dear Colleagues,

With so many dramatic changes impacting the face of learning today,we’re excited to be heading back to Las Vegas for:Corporate Universities 2001:Benchmarks for Learning in the Digital EconomyMay 5–9, 2001 at Rio Suite Hotel and Casino

Featuring the 3rd annual Corporate University Xchange Excellence Awards,presented in conjunction with Financial Times. A stellar roster of business leaders and heads of world-class learning institutions will be honored.

Last year’s Las Vegas symposium was our best-attended ever! This year we’re bringingyou even more of what you’ve been asking for, including more than eight pre- and post-conference workshops, 25+ newpractitioner case studies, distinct tracks to help you target your specific area of interest, and unsurpassed networkingopportunities where you’ll meet and mingle with preeminent e-learning authorities. Don’t miss this all-important event!Register for Corporate Universities 2001: Benchmarks for Learning in the Digital Economy—today!

Sincerely,

Jeanne C. MeisterPresident, Corporate University Xchange

P.S. Remember! Reserve your place today and receive a FREE copy of Dr. Spencer Johnson’s bestselling business book—Who Moved My Cheese?—if you’re among our first 200 registrants! And if you register by March 1, 2001, you’ll also receivea FREE ticket to De La Guarda (for Saturday, May 5, 9:00 pm show)—the sensational Broadway hit now playing at the Rio!

Building a Bridge Between Business and LearningSM

2

Visit our website www.corpu.com

M a y 5 – 9 , 2 0 0 1 L a s V e g a s , N V

Who Should Attend:e-Learning Professionals; Chief Learning Officers;Information Technology Trainers; Business SchoolPresidents and Faculty; College Provosts;University and Continuing Education Deans;Performance Consultants;Technology Vendors;and Professionals from Virtual Universities,Corporate Universities,Training andDevelopment, Human Resources, OrganizationalDevelopment, and Knowledge Management.

Academy of Excellence!

Corporate University of RioSuites Hotel and Casino

For your convenience,tours of the Rio Academy of Excellence will be offeredat several different timesthroughout the symposium.Listen for show announce-ments or visit the CUX registration desk for details.

R i o R i t a S a y s Visit the


6:30–8:30 pmRegistration Open

7:00–9:00 pmCarnivale Pre-show PartyJoin us for a networking party before the show at this fun-filled pre-conference event!

9:00 pmDe La Guarda Show at the Rio Currently playing in NYC on Broadway and Rio Suites Hoteland Casino! See De La Guarda—an exuberant new form oftheater that literally falls from the sky and has quickly risento international acclaim. De La Guarda is a party, a concert,a carnivale, a club, and a spectacle.This show has to be seento be believed.FREE TO ALL WHO REGISTER BY MARCH 1, 2001!

empower you to develop emotional self-awareness, changestressful emotional responses into proactivebehavior, think more quickly and clearly, andbuild empathy, trust, and loyalty. Follow-upsduring and after the conference provideadditional support for putting emotionalintelligence to work for you.Byron Stock, President, Byron Stock & Associates

2:00–6:00 pmRegistration Open

2:30–5:30 pmLeading-Edge Technology DemosWith top-name vendors and remarkable product demonstra-tions, our Leading-Edge Technology Demos—hosted by UNext,Convene, Cisco Systems, and NetLibrary—offer a virtualbonanza of ideas, information, and innovation! See, hear, touch,and try out the latest in e-learning technology and services.Find out how practitioners are using new products to enhancetheir e-learning initiatives.You could spend days gathering information on vital new e-learning technology, or you can get it here firsthand in three incredible hours!

5:30–7:00 pmMeet & Greet Cocktail ReceptionSponsored by

7:00–9:00 pmHospitality SuiteSponsored by

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R e g i s t e r T o d a y C a l l : ( 8 0 0 ) 9 4 6 - 1 2 1 0

8:30 am–2:00 pmHoover Dam Hard Hat Tour Few dams are artisticachievements, but HooverDam is an architectural gem!Rated one of America’s SevenModern Civil EngineeringWonders, it’s a staggeringsight! Take a 50-story elevatorride down to the turbineroom at the bottom of thedam. Explore a fascinatingexhibit that charts the dam’sconstruction. Enjoy a hard hat tour of its inner workings.Whether you’re a history buff orsimply can’t resist an unforgettable photo opportunity, you won’twant to miss this spectacular tour! Bring the whole family! Tourspace is limited, so act fast! Advance registration required.

9:30 am–1:30 pmSpecial Pre-Conference Workshop! (additional fee required)

Maximizing Your Leadership Performance byDeveloping Your Emotional Intelligence SkillsWhat’s emotional intelligence? How does it work? Don’t missthis opportunity to tap into the skill set that distinguishes starperforming executives! Learn how to develop EI skills that willhelp you maximize your personal energy, elicit higher produc-tivity, retain talented people, and create a high-performance,resilient culture! Discover four simple techniques that will

S a t u r d a y , M a y 5

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FREE!

Currently

also

playing on

Broadway!

FREE!


10:30 am–1:30 pmPre-Conference Workshop (3 hours; includes lunch; additional fee required)

AM 3 Emotional and Political Intelligence in Leadership: Lessons from Julius Caesar

Imaginative inquiry and interactivity are onthe program when you confront the chal-lenges faced by organizational leaders in thisinspiring workshop on building emotional andpolitical intelligence! Explore how issues ofpower and politics, service and integrity, trustand betrayal impact on leadership potential.

Understand the positive and negative potential of organizationalpolitics, how to read people’s motives, and the role emotionaland political intelligence plays in leadership. Do it all usingShakespeare’s Julius Caesar and exercises derived from manage-ment development programs and theater practice to bring outthe leader in you.Richard Olivier, Visiting Fellow, Cranfield University School ofManagement, Praxis Center and Director, Shakespeare’s GlobeTheatre, London

2:00–4:00 pmConcurrent Pre-Conference Workshops (2 hours; additional fee required)

PM 1 Help Wanted:What Do EmployersReally Want in a Chief LearningOfficer?

Are you current on the latest demands facingCLOs today? Review best practices andlessons learned from 50 top chief learning officers at America’s most admired organiza-tions. Understand the skills, knowledge, andnew competencies needed to be a successfulCLO. Examine the top line findings of CUX’sgroundbreaking research study “Chief LearningOfficers: Running Education as a Business.”Self-assessment tools and case studies willinvolve each participant in understanding thefactors needed to support the development ofa learning organization.Jeanne C. Meister, President, Corporate

University Xchange, and author Corporate Universities: Lessonsin Building a World-Class Workforce and Joseph Haberman,Partner and Practice Leader, Education Markets, Heidrick & StrugglesConsultants in Executive Search

7:00 amRegistration Opens

8:00–10:00 amConcurrent Pre-Conference Workshops (2 hours; includes continental breakfast; additional fee required)

AM 1 Creating an e-Learning Strategy

E-learning may well be the standard by whichtoday’s organizations utilize technology tofacilitate learning and increase workplace pro-ductivity, but just how successful is this evolv-ing anytime, anyplace, anywhere platform?Listen and learn as futurist, humorist, andprestigious author Elliott Masie weighs in on

the ups and downs of e-learning in the digital age, assesses bestand worst practices, examines the ways in which people reallylearn, and shows you how to sift through the evidence to sepa-rate e-learning myth from reality.Elliott Masie, Director, MASIE Center, and Editor,TechLearn Trends

AM 2 Transforming Your TraditionalUniversity into a Customer-FocusedBusiness

How do you create a corporate university inan academic setting? Follow the creation ofthe University of Alaska Corporate Programs(UACP) and hear how UACP became a learn-ing alliance between business/industry and theUniversity of Alaska, bringing together work-force training and higher education programssupported by existing university resources.Thenlearn how Duke Corporate Education hasgrown a network of universities and resourcesto meet its business client needs, drawing fromDuke University’s Fuqua School of Business andthe architects of the highly successful Duke MBA-Global Executive program.

John McCann, Associate Director of Intellectual Curiosity, DukeCorporate Education and Joyce Helens, Executive Director,Corporate Programs, University of Alaska

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Exclusive U.S.Appearance!Machiavelli isn’t the only literary inspiration for business executives looking for an effec-tive path to the top. Join Richard Olivier,director of London’s Globe Theatre and sonof Sir Laurence, for a rare U.S. appearanceand see how major global corporations—including Lucent Technologies—are usingdramatic lessons from Shakespeare to help managers dealwith the struggles and dilemmas of leadership.

M o n d a y , M a y 7



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PM 2 Vendor Selection & Management:Building the RFP

Selecting a Learning Management System(LMS) vendor is a very competitive process!Where do you start? Take a lesson from aleader! Examine the issues you must take intoaccount when considering a learning manage-ment system. Find out how to select aresearch team and the resources it will needto define cogent Request for Proposal (RFP)objectives. Learn what the research team willneed to determine and specify as carefully aspossible your company’s LMS requirements.From the pros and cons of internal versusexternal vendors to scoring mechanisms formeasuring candidates’ RFP responses, this session covers it all!

Joseph F. Carlisle, Ph.D., Director, Organizational Performanceand Employee Development, Fujitsu Online Corporate UniversitySystem (FOCUS!) and Robert Burnside, Director of Research,Corporate University Xchange

6:00–8:00 pmBuffet Dinner & Cocktails in the Expo Hall

8:00–10:00 pmVisit the UNLVInternational Gaming InstituteYou’ve seen the movie Casino and maybe even tested LadyLuck yourself! Now go behind the scenes at the state-of-the-art UNLV International Gaming Institute (IGI) and see howthe casino industry trains its employees! Visit the Casino Lab,with its 33-screen surveillance room, hard and soft countrooms, banks of slot machines, and table games. Learn howthe IGI uses distance education technology to deliver uniformquality training in everything from gaming technology tocasino management and hospitality. See why there’s more toLas Vegas’ bright lights than meets the eye when you tour thispremier facility!Vince Eade, Managing Director, International GamingInstitute, University of Nevada at Las Vegas and GeorgeLewis, President, G & G Surveillance Systems and TechnicalAdvisor for the movie Casino

5:00–6:00 pmKeynoteGifts for a Lifetime: Mining theGems from Spencer Johnson’s Who Moved My Cheese?

In today’s e-learning mar-ketplace, the pace of thechanges impacting training and education israpid and relentless. Learn to face changewith confidence and purpose, regardlesshow difficult the circumstance. Experiencethe “Eight Gems,” timeless principles thatkeep life in perspective. Master fear, createa passionate vision, move with the “cheese,”find gain in change, and learn to let go of

the past. Zero in on what’s important toyou—and live accordingly. Memorable storiesand inspiring videos will help you choose a

path that is more meaningful and productivewhen you attend this keynote session!

Dr. Gary Bradt, president of Bradt Leadership Incorporated,is one of the country’s most sought-after speakers on Dr. Spencer Johnson’s bestselling business book Who Moved My Cheese?

PM 3 Developing an e-Learning Curriculum

At Enron, the world’s leading energy company, efforts to developan e-learning curriculum reach across all departments and orga-nizational roles. Learn how Enron built its dynamic curriculum,using both off-the shelf courseware and customized contentspecific to such diverse subjects as SAP and related bolt-onusage, management skills, and energy and communication relatedindustries. Hear how the company achieves its training goalsthrough internal “strategic partnering.” Tips, ideas, and trendsround out the how-to’s of structuring and delivering an effectiveonline education program.Andrew Lawrence, SAP Director, Corporate Education &Communication, Enron Corporation and representative fromIntellinex to be announced

FREEcopy of Who

Moved My

Cheese? to first

200 symposium

registrants!

4:30–5:00 pmWelcome and Opening RemarksJeanne C. Meister, President, Corporate University Xchange

S y m p o s i u m B e g i n s

Sponsorship/Exhibiting OpportunitiesIf you specialize in e-learning or training, a great place to meet decision-makers in the field at this event!Contact [email protected] to learn about opportunities.


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M a y 5 – 9 , 2 0 0 1 L a s V e g a s , N V

7:30 amRegistration Opens

8:30–10:00 amKeynoteAligning Learning to Business Strategies at Bank of Montreal

“Getting it right” with customers, colleagues,and shareholders is a priority for the CEOat Bank of Montreal—and for the bank’s

Institute for Learning. Discover how theCEO drives the Institute’s ability to alignlearning to the business strategies of theorganization—a task which is all the moreimpressive because it means providing per-formance and learning solutions to morethan 30 distinct lines of business.Then hearabout the mission-critical role all CEOs mustplay in creating conditions for successfulpartnerships between learning institutions,senior executives, and line of business heads.

Tony Comper, Chairman and CEO, Bank of Montreal andCorey Jack, Executive Head, Institute for Learning, Bank of Montreal

10:00–11:00 amBreak and Snack in Expo Hall Sponsored by

11:00 am–12:15 pmKeynoteManaging on the Edge: Leadership Lessons from Hamlet

As mergers, restructuring, and leadershipchanges disrupt organizational order and giverise to a range of human emotions, our abilityto manage the resultant disorder directlyimpacts its long-term benefits. How can youlearn to thrive on the edge and discover the opportunities inherent in continuous

change? Take a lesson from Shakespeare’s Hamlet! Examine thenatural human responses to change and learn how to integratereason, emotion, and intuition to create meaning out ofchange. Discover how to find the right balance between actionand reaction, and how to help others deal with change morecreatively.Take away techniques to help you recognize yourown strengths and weaknesses as a change leader and maximize your value in a changing organization.Richard Olivier, Visiting Fellow, Cranfield University School ofManagement, Praxis Center and Director, Shakespeare’s GlobeTheatre, London

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S p e c i a l E x p o H a l l S e s s i o n !

The Face of e-Learning:A Panel of Experts

Bernie Luskin, Global Learning Systems; TonyDiGiovanni, University of Phoenix Online; AlexHudnut, Quisic; Thomas Duffy, UNext.com;and Grant Ricketts, Saba

As someone who must consistently

stay on the cutting edge of learning

strategy, technology, and best practices,

CUX’s Las Vegas program, Corporate

Universities 2000, provided a perfect

platform for addressing these three mission

critical issues. I was especially impressed

by the quality of “thought leaders” who

attended the conference. If you are looking

to learn from, and interact with the true

visionaries in corporate university space,

they seem to always be found at a

Corporate University Xchange event.

Eric Kugler, Chief Learning Officer, MemorialHermann Healthcare System

❝

❞

…world-class…a fabulous opportunity to

network with some of the world’s brightest and

best educators…. It’s difficult finding conferences

that blend cutting-edge corporate and educational

institution issues as well as the CUX conferences.

Dr. Bev Olivier, Associate Dean, Center for ProfessionalDevelopment, Santa Clara University, Santa Clara, CA

❝

❞

Monday, May 76:00 – 8:00 pm

Tuesday, May 810:00 am – 8:30 pm

Wednesday, May 910:00 am – 2:15 pm

Expo Hall Hours


KM 1 Using Knowledge Management to Keep Pace with Growth

AT EMC Corporation, the ability to keep pace with phenomenalgrowth across all business lines is directly tied to its corporateuniversity’s ability to effectively capture, manage, and exchangeknowledge. Learn how EMC University’s approach to knowledgemanagement mirrors many of the characteristics of its corporateculture, and how the application of knowledge managementhelps sustain the company’s position as the supplier of theworld’s most robust, secure, and trusted information storageinfrastructures.Bill Wachtenheim, Director of Knowledge Management,EMC University

T 1 Launching an e-Learning Strategy:The Keys for Success

Your challenge as training director is to launch a new e-learningstrategy. But you do not work for Cisco, Intel, or IBM.The goalsand objectives of your information technology division are notaligned to support your company’s e-learning initiative.Wheredo you start? Explore the keys to a successful corporate univer-sity e-launch. Examine the steps you’ll need to plan a strategy,build a working infrastructure, understand management systemcomponents, and develop a viable curriculum. See the differenceyou can make when you open the door to e-learning.Denise McMenemy, Vice President, e-Learning and ManagementDevelopment, Fleet Mortgage

1:30–2:30 pmLunchSponsored by

2:30–3:00 pmDessert in Expo Hall

3:00–4:00 pmConcurrent Breakout Sessions

CU 2 Marketing and Communicating theValue of Your Corporate University

A three-time recipient of ASTD’s Excellence in Practice citations,Booz-Allen & Hamilton’s Center for Performance Excellence isa best practice model not only for its training achievements butalso for its marketing strategy. Learn how the Center marketsits value to multiple constituencies, including employees, seniormanagement, and business unit leaders. Understand the rolebranding, logo development, and innovative “tag” lines play indefining the Center’s mission and its link to the firm’s businessobjectives. Hear and see how the Center pushes its valuethrough a variety of proven cross-marketing formats. For thewho, what, where, when, and how of successful CU marketing,don’t miss this strategic session.Ed Cohen, Director, Center for Performance Excellence,Booz-Allen & Hamilton

12:30–1:30 pmConcurrent Breakout Sessions

CU 1 Launching Your Corporate University:Laying the Groundwork

Maintaining its five-year 50 percent annual growth rate is achallenge for ProBusiness, the leading provider of outsourcedpayroll, human resources management systems, and benefitsadministration services in California’s “New Valley.” Hear howProBusiness is meeting the challenge with ProStart—an innov-ative program designed to acclimate new employees to thecompany, its tools and resources, as well as to clients andother employees. Learn how the ProStart team created theframework for its unique blended learning format. Explore theparameters set for its business plans, curriculum design, andgoverning board. Best practices and lessons learned providethe fundamentals for success at this session.Kristen Wilson, Organizational Effectiveness Consultant, ProBusiness

PA 1 Building the $87 Million e-Learning Partnership with Arthur D. Little and IRS

Corporate/collegiate/government partnerships are taking a newform. Consortia are the wave of the future.The IRS awarded an$87 million contract to Arthur D. Little for a Consortium forLearning and Workforce Development.This initiative issecond only to the newly announced e-Army University.ArthurD. Little, it’s School of Management, 15 institutions of higherlearning, and a major technology vendor will help the IRS fulfillits learning and workforce development requirements throughtechnology-mediated distance learning, as well as traditional andblended learning approaches. Explore how Arthur D. Little metthe IRS’ criteria for this groundbreaking concept and the servicesit will provide over the five-year contract term. Hear what thisimpressive coup means to everyone looking for consortiumopportunities in the e-learning market.Steve Nichols, Vice President, Arthur D. Little School ofManagement; Theophilos Mantzanas, Program Manager,Consortia of Learning and Workforce Development, Arthur D. LittleSchool of Management and James Hill, Assistant Director ofLearning and Education, Internal Revenue Service (IRS)

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Too many great sessionsto choose from? Bringyour colleagues andcover them all!

Our breakout sessions are organized by track, so you canmake the most of your conference time. Select the tracksthat are right for you!

CU Corporate University Management

PA Partnerships

KM Knowledge Management

T Technology & e-Learning



PA 2 Creating Customized Corporate Education Programs

In January 1999, Indiana University’s Kelley School of Businessspun off its Office for Executive Education into Kelley ExecutivePartners (KEP), with the intention of freeing the new organiza-tion to develop and deliver services to new and existing clientcompanies. Explore the business logic used by KEP for engagingclients in consultative partnerships that drive the creation ofcustomized educational offerings. Identify the responsibilities ofsuch a partnership from both KEP’s and the client’s point ofview. Process maps, measurements used, and outcomes achievedfrom a KEP-client collaborative model demonstrate the challengesand procedural steps required to create customized educationalsolutions for clients.Joseph Braidish, Director of Research and Consulting, KelleyExecutive Partners, Indiana University and client representative to beannounced

KM 2 e-Learning:The Building Block for Knowledge Management

From building employee expertise, to creating competitivestrategies, to meeting and exceeding customer demand, suc-cess for global enterprises today depends on the convergenceof knowledge strategies. Hear how IBM is transforming busi-ness with an e-learning strategy that’s linked intrinsically to theorganization’s knowledge management strategy. Understandwhy the convergence of learning and knowledge managementis key to the growth of any organization’s intellectual capital.Case studies and examples from IBM initiatives round out thisfundamental session.Andrew Sadler, Vice President, Strategy & Alliances,IBM Mindspan Solutions

T 2 Technology & e-Learning: Raising the Bar on Enterprise-WidePerformance Improvement

How does the use of communications, multiple mediums, anddelivery mechanisms impact the successful implementation ofenterprise-wide performance and sales initiatives? Find out hereas you evaluate the strengths and weaknesses of two ground-breaking case studies, assess lessons learned, and hear howboth budgets and creativity can be used to positively affect thebottom line.Molly Murphy, Education Manager, Cutler-Hammer University

4:15–5:15 pmConcurrent Special Sessions

A Learning How to Work with Your IT Department

One of the golden rules of deploying any enterprise-wide e-learning initiative is to partner early—and closely—with IT.Hear how the learning solutions and IT groups at Cisco

Systems are teaming to meet the needs of Cisco’s diverse audi-ence. Examine the combined efforts of both groups in deployinga wide range of learning solutions, including live collaborationtools, learning management systems, video on demand, livevideo, virtual classrooms, and more. High points of this workingrelationship, as well as pitfalls to avoid, show you how it’s doneby a recognized pioneer in technology and e-learning systems.Bill Souder, Director of IS for Training, Cisco Systems

B e-Learner Panel Discussion:Learning in the Dot.com World:A Panel of e-Learners Speak Out

The results are in from Corporate University Xchange’s ground-breaking survey,“Learning in the Dot.com World: e-LearnersSpeak Out.” Join our panel of seasoned e-learners and theircoaches for an open discussion on the benefits and stumblingblocks encountered in e-learning environments. Our panel of e-learners will address your most pressing questions and issues.You’ll take away new insights, solutions, and the summary findingof the CUX research study,“Learning in the Dot.com World.”Robert Burnside, Director of Research, Corporate UniversityXchange

5:30–6:30 pmKeynote:The Key to 21st Century’s Bottom Line

What are the pentium chips for building theinfrastructure for dynamic relationships in the21st century? How will the swirling bytes ofe-learning technology impact human capital?Find out here! Discover why people are stillthe key to the bottom line and why creatingan environment branded by respect, affirma-

tion, and inclusion is vital to retaining employees and customers.Understand how the “Eight Habits of the Heart” can help learningcorporations tap collaborative creativity and embrace diversityin thought, ethnicity, skills, and customer requirements. Profitfrom the strategies you’ll take away at this highly charged session!Clifton Taulbert, Author of Eight Habits of the Heart

7:30–8:30 pmPre-Awards Cocktail Reception in the Expo Hall

8:30–10:30 pmCorporate University Excellence Awards andDinner Reception Honoring Award Winners Six top learning organizations—chosen from among best prac-tice corporate universities launched within the last five years—will be honored for consistent innovation, long-term performancesuccess, and overall best practices.The education correspondentfor Financial Times will present the awards and speak on the topicof “Corporate Universities: Change Agents in a Global Economy.”Sponsored by

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M a y 5 – 9 , 2 0 0 1 L a s V e g a s , N V

FINANCIAL TIMESWorld business newspaper.


8:00 amRegistration

8:30–9:30 amKnowledge Management

Knowledge management is an increasinglyimportant form of capital and its effective use a measurable competitive advantage for companies around the globe. Learn howDaimlerChrysler, an international provider oftransportation services, is applying knowledgemanagement initiatives to sustain its advantage

in areas ranging from information/technology-based solutions tothe explicit transfer of tacit knowledge by personnel rotationbetween research and development, engineering, manufacturing,marketing, and sales.Michael Müller, Senior Manager, Knowledge Management &DCU-Online, DaimlerChrysler University

9:45–10:45 amDynamic e-Learning:The Convergence of e-Learning and Knowledge Management

As rapidly evolving sets of e-learning stan-dards promise high-impact support for theworkplace, corporations are realizing the benefit of dynamic learning programs that can simultaneously provide recruitment andretention tools, bottom line value for compa-nies, and career enhancement for employees.

Gain an understanding of the powerful relationship between e-learning investments and corporate business objectives. Learnwhat criteria to consider when making recommendations aboutthe application of the new standard for content development incorporate learning programs.Take away a set of metrics to helpyou apply new standards to your existing e-learning programsto capture and re-purpose knowledge within your corporation.Jonathon D. Levy, Vice President, e-Learning Programs, HarvardBusiness School Publishing Corporation, Harvard University

10:45–11:45 amBreak and Snack in the Expo HallSponsored by

11:45 am–12:45 pmConcurrent Breakout Sessions

CU 3 Measuring the Return on Investmentof Your Corporate University

Utilizing a multi-level distributed learning methodology todeploy training programs to employees in 76 facilities in 20countries requires more than just powerful technology. Find outhow SITEL University is mixing web-based, intranet, instructor-led, and webcast courses to achieve its goals educationally andfinancially. Learn how it grew from three online courses to 70courses in five languages, and how it went from no learningportal to designing an intuitive, branded 3D interface withwhich clients and customers can identify.Then hear how SITELUniversity measures success with ROI metrics that put owner-ship and accountability where it belongs—with its business units.Sheena Wilson, Senior VP of HR,Worldwide Operations, SITELCorporation

PA 3 Forming a Corporate-CollegePartnership: Lucent and BabsonCollege

Where does an industry leader turn to successfully implementits own leadership development program? To another leader, ofcourse! Learn how Lucent, in collaboration with the world-renowned Babson College, deployed a competency-based pro-gram to enhance the business skills of future leaders in LucentTechnologies Corporate Information Office. Examine the posi-tive impact a unique approach to training in the IT environ-ment, a strong partner relationship, and the offering of graduatecredits made on the learning experience.You’ll be amazed atthe results that are possible when you work with a universitythat is positioned to act as a business partner and providetraining that is tailored to your organization.Elaine K. Smith, CIO, Strategic Learning Technologies Director,Lucent Technologies and Thomas E. Moore, Ph.D., Dean, Schoolof Executive Education, Babson College

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W e d n e s d a y , M a y 9

Panel Discussion: For-Profit Subsidiaries ofUniversities:The Next Generation of Learning

Gordon Macomber, CEO & President, NYUonline; TomMoore, Dean, School of Executive Education, Babson College;and John McCann, Associate Director of IntellectualCuriosity, Duke Corporate Education

S p e c i a l E x p o H a l l S e s s i o n !


Not only did the speakers, topics, and

agenda provide practical guidance but also

phenomenal networking experiences. My first

CUX conference presented a foundation under-

standing; the second offered validation and

collaboration of successful implementations.

Debi Scholar, Technology Education Director, GlobalTechnology Solutions, PricewaterhouseCoopers LLP

❝

❞


KM 3 Developing Functional KnowledgeThroughout the Organization

TRICON Global Restaurants’ industrial-strength name comesfrom its triumvirate of brand icons: KFC, Pizza Hut, and TacoBell.And with 30,000 locations in more than 100 countries, thestrategy it uses to share best practices throughout the interna-tional market is industrial strength as well. Hear how TRICONshares functional knowledge and vital learning with owners,operators, and franchises around the world. Examine the clearlydefined process by which it measures a business unit’s capabilityto meet business forecasts.Then find out how effective knowl-edge management deployment is helping TRICON reach its goalto open roughly 700 new restaurants each year in key marketsoutside of the United States.Stephen Krempl, Vice President, People Capability,TRICONRestaurants International

T 3 Using Web-Enhanced DistanceLearning to Deliver On-DemandSales Training at Mallinckrodt

A sales rep’s place is in the field. But how do you provide effec-tive product training without jeopardizing a salesperson’s abilityto serve customers and generate revenue? Take a lesson fromMallinckrodt Sales University (MSU)! Observe firsthand howMSU’s intranet-enhanced distance learning system distributesperformance-based training modules on demand 24-7.Witnessimplementation of MSU’s Sales Performance Profiler™, an elec-tronic document which tracks individual sales figures, training,and progress, and promotes interactivity between field reps and managers. Examine user-customer satisfaction and ROI datagathered just one year after the MSU launch. See the difference“training all the time” makes when you attend this session.Mark Kumming, Senior Director, Sales Training, Mallinckrodt, Inc.

12:45–1:45 pmLunch

1:45–2:15 pmDessert in the Expo Hall

2:15–3:15 pmKeynoteMaximizing the Virtual Learning Environment at Visa U.S.A.Providing best-of-breed technology to help its more than 14,000U.S. member financial institutions deliver new levels of conve-nience, flexibility, and safety to cardholders is not always an easytask for the United States’ largest payment system. Find out howVisa U.S.A. partnered with Convene.com to bring its on-groundmerchant member training online. Learn how the partnershipevolved, and the steps it took to create a successful project plan,address change management issues, and select the proper toolsand technology to maximize the virtual learning environment.Vice President,Visa School of Business,Visa U.S.A.

3:15 pmSymposium Adjourns

3:30-5:30 pmPost-Conference Workshops

PC 1 Measuring Organizational LearningCapacity

Come and learn how to measure and benchmark your organi-zation’s “Learning Capacity” and find out where your organiza-tion stands in each of the six major areas that make it possibleto translate learning into financial performance. Saba’s rigor-ously constructed “Learning Capacity Index” (a free bench-marking service available through Saba’s Research Center)provides the foundation for this session. Examine the data collected from dozens of enterprises and hear how the mostsuccessful organizations rank in a variety of areas that indicatetheir capacity to learn.Take away an understanding of how your enterprise stacks up, and where to focus your continuousimprovement initiatives.Dr. Laurie Bassi, Director of Research, Saba

Please call for information on other post-conference workshops.

10

M a y 5 – 9 , 2 0 0 1 L a s V e g a s , N V

Would you like to have your learning organizationspotlighted in the Financial Times? Then enter the 3rd Annual Corporate University Xchange ExcellenceAwards. Corporate University Xchange along with the Financial Times will honor six corporate universitiesthat demonstrate innovative strategies in six categories.

The deadline for entry submission is March 16, 2001!

For entry information e-mail [email protected]

The learnings and insights gained

from…Corporate University Xchange

conferences have put us (Rapp Collins

Worldwide) well on the road toward

establishing a serious commitment to a

learning organization. We have modeled

our MindFarm University after Jeanne

Meister’s books and, as a result, training

achieved the highest improvement rating

on our employee survey this year.

Donna Millenson, Vice President/National TrainingDirector, Rapp Collins Worldwide

❝

❞


11


Symposium Location/Hotel Accommodations:Rio Suite Hotel and Casino3700 West Flamingo Road, Las Vegas, NV 89103

Telephone: (702) 252-7700 for group reservations;Hotel: (702) 252-7777; or Toll-Free: (888) 746-7482

Please identify yourself as a registrant for the CorporateUniversity Xchange symposium to receive reduced lodging rate.Reduced rate guaranteed until April 3, 2001.

REGISTER BY PHONE, FAX, MAIL, E-MAIL:See registration form on next page.

PHONE: For questions or to register, call (800) 946-1210 or (212) 213-8650

FAX: Complete the registration form on the nextpage and fax a copy to (212) 213-8621

MAIL: Corporate University Xchange381 Park Ave South, 7th FloorNew York, NY 10016

WEB SITE: Register on-line at our web site:www.corpu.com

Special Airfare Discount:Special arrangements have been made with United Airlines toprovide discounted fare to conference registrants.To partici-pate, simply call your travel agent or United toll free at 1-800-521-4041, identify yourself as a Corporate University Xchangeseminar participant, and refer to Meeting Code No. 549XC.Depending on your travel plans, you may be eligible to receive a5% discount on restricted fares, a 10% discount on unrestrictedtickets, and an additional 5% discount if you book 60 days ormore in advance.

Confirmation/Cancellations:All confirmations will be sent by fax or mail. All cancellationsmust be made in writing by April 5, 2001 and are subject to a$195 processing fee. Cancellations received between April 6and April 19 are subject to a 50% cancellation fee. After April20, no cancellations will be refunded and the full fee is required.However, you may make substitutions at any time. Please notethat we reserve the right to cancel or reschedule the sympo-sium. If the symposium is not held, the liability of CorporateUniversity Xchange is limited to the registration fee only.

R e g i s t r a t i o n D e t a i l s

Even in a city as dazzling as Las Vegas, the Rio is a standout example of sheer luxury! Visit the Rio’s 120,000 square foot casino, or wile away yourevenings in the fabulous Masquerade Village,VooDooCafe & Lounge, Rio Bamba, or Club Rio.Take aplunge in one of the Rio’s four beautiful pools, orrefresh yourself at the recently remodeled spa, com-plete with steam rooms, whirlpools, plus a privatebeach and lagoon. And if golf is on your agenda, booksome tee time at the Rio’s championship golf course,designed by Rees Jones.With 2,500 handsomelyappointed all-suite guest rooms—each with spectacu-

lar views of Las Vegas—theRio offers every amenity.Enjoy your stay!

About t he Rio Sui te Hote l and Cas ino

See page 12 for registration form


Payment Method:3 Payment by check: Please make check payable to Corporate University Xchange, Inc. (Fed ID#: 13-3602880)3 Please invoice me: My Purchase Order # is __________________________________________________________________3 Amex 3 MasterCard 3 Visa

❑❑❑❑ ❑❑❑❑ ❑❑❑❑ ❑❑❑❑ Exp. ❑❑ / ❑❑Signature: ______________________________________________________________________________

Corporate Universities 2001: Benchmarks for Learning in the Digital EconomyMay 5–9, 2001 • Rio Suite Hotel & Casino, Las Vegas, NV

© 2001, Corporate University Xchange, Inc.All Rights Reserved. The layout, design,and format of this brochure are trademarks of Corporate University Xchange, Inc.

Bulk RateU.S. Postage

PAIDPermit No. 30Newark, NJCustomer Code:

Corporate University Xchange381 Park Avenue SouthNew York, NY 10016

ACT NOW! Take advantage of early-bird discounts!

Name

Nickname for badge

Title

Company

REGISTRATION: (If mailed, please staple your business card.)Please print clearly.

How did you hear about this workshop?

3 Corporate Universities XchangeInternational (the CorporateUniversity Xchange newsletter)

3 Corporate University Xchangeweb site

3 Print or Online Publication(specify)____________________

3 Mail3 Word-of-mouth3 Other (specify) ______________

Registration Fees: Fees includes symposium attendance, refreshment breaks, lunches, cocktail receptions, and workbook materials!Early-Bird Discount: Register by March 9, 2001 and deduct $100!Pre-Conference ActivitiesMay 5, 20013 Yes 3 No Pre-Show Carnivale Party (7:00–9:00 pm)

3 Yes 3 No Reserve my ticket for the De La Guarda show (9:00 pm only; must register by March 1, 2001 to be eligible; show time and date non-transferable)

May 6, 20013 Yes ____ No. of Persons Hoover Dam Hard Hat Tour (8:30 am–2:00 pm)

Space is limited. Act fast!CUX Members Non-Members*

3 Special Pre-Conference Workshop (9:30 am–1:30 pm) 3 $125 3 $150

May 7, 2001Pre-Conference Workshops (must attend symposium to register) CUX Members Non-Members*3 AM 1 or 3 AM 2 (8:00–10:00 am; includes breakfast) 3 $150 3 $175

3 AM 3 (10:30 am–1:30 pm; includes lunch) 3 $200 3 $225

3 PM 1 or 3 PM 2 or 3 PM 3 (2:00–4:00 pm) 3 $150 3 $175

Symposium (May 7–9, 2001) 3 $1,295 3 $1,395Symposium begins Monday, May 7, 4:30 pm and adjourns Wednesday, May 9, 3:15 pm3 UNLV Institute of Gaming (on site; May 7, 8:00–10:00 pm) 3 $20 3 $25

3 CUX 3rd Annual Excellence Awards Dinner (May 8, 8:30–10:30 pm) 3 $45 3 $50

Post-Conference Workshops (May 9; 3:30–5:30 pm; call for more information)3 PC 1 or 3 PC 2 or 3 PC 3 or 3 PC 4

Address

City/State/Zip Code

Phone Fax

E-Mail Address

*Includes one-year membership to CUX andone-year subscription to Corporate UniversitiesInternational.

Please indicate which concurrentsessions you will attend. Pick onesession per grouping.Concurrent Breakout SessionsTuesday, May 8 and Wednesday, May 912:30–1:30 pm 3:00–4:00 pm 11:45–12:45 pm3 CU 1 3 CU 2 3 CU 33 PA 1 3 PA 2 3 PA 33 KM 1 3 KM 2 3 KM 33 T 1 3 T 2 3 T 3

Concurrent Special Sessions(Tuesday, May 8; 4:15–5:15 pm)3 A 3 B

FAX TO: (212) 213-8621

FREE!

FREE!

Call For Non-Profit Rates and Team

DISCOUNTS!

Total $ __________________


Documents

SM Learning in the Digital Economy - uni-paderborn.degcc.upb.de/.../$FILE/Corp_Univ_LasVegas_May_2001.pdfMake the most of your stay at the fabulous Rio Suite Hotel and Casino! Did