SMA-2012 Special Session on Sustainable Supply Chains in Hospitality by Babu George, Tony Henthorne, Alvin Williams

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y E S T E R D ay, T O D ay a n D T O m O R R O W

LEaDinG THE Way

October 31–November 3, 2012Walt Disney World Swan and Dolphin Resort / Orlando, Florida

P R O G R a m C H a i RChristopher D. Hopkins

Clemson [email protected]

PRESIDENT Robert C. Erffmeyer University of Wisconsin–Eau Claire

PRESIDENT ELECT & PROGRAM CHAIRChristopher D. hopkins Clemson University

SECRETARY John Branch University of michigan

TREASURER Cynthia Cano University of South Florida

DIRECTOR, ELECTRONIC COMMUNICATION Mohan Menon University of South alabama

DIRECTOR, ACADEMIC PLACEMENT SERVICES J. Charlene Davis Trinity University

EXECUTIVE DIRECTOR W. Rhea ingram auburn University–montgomery

SMA Offi cers

y E S T E R D ay, T O D ay a n D T O m O R R O W

LEaDinG THE Way

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PETER gOlDER is Professor of marketing at the Tuck School of Business at Dartmouth College. He received his B.S. in mechanical engineering from the University of Pennsylvania and his Ph.D. in business administration from the University of Southern California. Prior to joining Tuck, he was Professor of marketing, George and Edythe Heyman Faculty Fellow, marketing department doctoral program coordinator, and recipient of the Executive mBa Teaching Excellence award at new york University’s Stern School of Business. He has also held visiting faculty appointments at UCLa and Peking University.

Peter’s research focuses on the long-term effects of marketing strategies for entry timing, innovation, branding, quality, and global expansion. He has won seven best-paper awards including the O’Dell, Bass, iSmS/Marketing Science Long-Term impact award, and two marketing Science institute awards. His research has been featured multiple times in the popular press including The Wall Street Journal, The Financial Times, The Economist, Advertising Age, and other publications. He is the co-author of Will and Vision: How Latecomers Grow to Dominate Markets, which won the Berry Book prize as the best book in marketing and was also selected as one of the Top Ten Books of the year by Harvard Business Review.

2012 SOCiETy FOR maRKETinG aDvanCES DiSTinGUiSHED SCHOLaRPEtEr GOLDEr

SMA Past Presidents2010–2011 Robert C. Erffmeyer2009–2010 W. Rhea ingram2008–2009 mathew Joseph2007–2008 Thomas L. Baker2006–2007 James S. Boles2005–2006 Brian T. Engelland2004–2005 Joseph F. Hair, Jr.2003–2004 John R. “Rusty” Brooks, Jr.2002–2003 Debbie T. mcalister2001–2002 alvin J. Williams2000–2001 Greg W. marshall1999–2000 Faye W. Gilbert1998–1999 Barry J. Babin1997–1998 Ellen m. moore1996–1997 David J. Ortinau1995–1996 Denise T. Smart1994–1995 alan J. Bush1993–1994 John H. Summey1992–1993 William C. moncrief1991–1992 William J. Kehoe1990–1991 Linda E. Swayne1989–1990 Charles “Stan” madden1988–1989 Hazel “Toppy” Ezell1987–1988 Ronald D. Taylor

1986–1987 Linda E. Dawson, Jr.1985–1986 Ronald F. Bush1984–1985 William O. Bearden1983–1984 mary Carolyn Harrison1982–1983 J. Barry mason1981–1982 Robert a. Robicheaux1980–1981 Donald P. Robin1979–1980 Fred D. Reynolds1978–1979 Joseph F. Hair, Jr.1977–1978 Thomas v. Greer1976–1977 Henry W. nash1975–1976 John R. Kerr1974–1975 morris L. mayer1973–1974 L. Louise Luchsinger1972–1973 Robert L. King1971–1972 Clinton a. Baker1970–1971 Peris a. Rockwood1969–1970 C. H. mcGregor1968–1969 Harry a. Lipson1967–1968 Edward W. Cundiff1966–1967 Ralph B. Thompson1965–1966 William R. Bennett1964–1965 Carl T. Eakin1963–1964 Steven J. Shaw

SMA Fellowsalvin J. Williams, 2009Denise T. Smart, 2007Greg W. marshall, 2005Jean-Charles Chebat, 2003Barry J. Babin, 2002William C. moncrief, 2002David J. Ortinau, 2001Ronald D. Taylor, 2001michel Laroche, 2000William J. Kehoe, 1998Robert a. Robicheaux, 1997O.C. Ferrell, 1996Donald P. Robin, 1995Linda E. Swayne, 1995arch Woodside, 1994Charles S. “Stan” madden, 1993Ronald F. Bush, 1993William m. Pride, 1991Joseph F. Hair, Jr., 1990William D. Perreault, Jr., 1989Wiiliam R. Darden, 1989William O. Bearden, 1988Fred D. Reynolds, 1987morris L. mayer, 1986J. Barry mason, 1984Edward W. Cundiff, 1980

Dr. Golder’s Distinguished Scholar presentation will be held Thursday, November 1, at 2:00 pm in Southern Hemisphere I.

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All Day Conference Seminars(Pre-registration is required for each pre-conference seminar along with registration for SMA Conference)

Wednesday 8:00 am–4:30 pm

Session 1.1: Society for Marketing Advances 24th Annual Doctoral Consortium Europe 2

Session Chair: David J. Ortinau, University of South Florida


Session 1.2: 6th Annual SMA Structural Equation Modeling Workshop Europe 3

Facilitators: Barry Babin, Louisiana Tech University Joseph F. Hair, Jr. Kennesaw State University

Morning Pre-Conference SessionsWednesday 9:00 am–12:00 pm

Session 1.3: Using “i” Technology in the Classroom Europe 7

Facilitator: Renee Fontenot, Georgia College


Session 1.4: Society for Marketing Advances Officers Meeting Australia 1

Presiding: Robert C. Erffmeyer, University of Wisconsin–Eau Claire

AfternoonWednesday 4:00 pm–6:00 pm

SMA Registration and Exhibits Southern Hemisphere I & II

SMA Academic Placement Service Australia 2 Charlene Davis, Trinity University

Wednesday 5:30 pm–7:30 pm

Annual SMA Welcome Reception Crescent Terrace

WEDNESDAY OCTOBER 31, 2012

P R O G R a m C H a i R : Christopher D. Hopkins, Clemson University

October 31–November 3, 2012Walt Disney World Swan and Dolphin Resort / Orlando, Florida

EUROPE 2 EUROPE 3 EUROPE 7 AUSTRAliA 1 SOUThERn hEMiSPhERE i & ii AUSTRAliA 2 CRESCEnT

TERRACE

9:00 AM

Session 1.1 Society for Marketing

Advances Doctoral Consortium

Session 1.2 6th Annual SMA

Structural Equation Modeling Workshop

Session 1.4 Using “i” Technology

in the Classroom10:00 AM Session 1.3

SMA Officers Meeting12:00 PM

1:00 PM

3:00 PM SMA Registration and Exhibits

SMA Academic Placement Service5:30 PM

Annual SMA Welcome Reception

6:00 PM

7:00 PM

WEDnESDay aT-a-GLanCE

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Thursday 8:00 am–5:00 pm



Session 2.1: Society for Marketing Advances 24th Annual Doctoral Consortium Europe 2

Session Chair: David J. Ortinau, University of South Florida

Morning SessionsThursday 7:30 am–9:00 pm

Society for Marketing Advances 50th Anniversary Past President and Fellow Breakfast Oceanic 1

Program Coordinator: Robert Robicheaux, University of alabama–Birmingham

Thursday 8:30 am–10:00 am

Session 2.2:

SpeCial SeSSion Creating Teaching MomentsEurope 3

Teaching Moments Co-Chairs: D. Joel Whalen, DePaul University Jeff Tanner, Baylor University

Presenters:Brian Bourdeau, auburn University John Branch, University of michigan Danny Butler, auburn University Catharine Curan-Kelly, U-mass Darthmouth John Drea, Western illinois University Charlie Drehmer, DePaul University Charles Duke, Clemson University Brian Engelland, Catholic University of america Robert C. Erffmeyer, University of Wisconsin–Eau Clare

Dhruv Grewal, Babson College Doug Hoffman, Colorado State University Greg martin, northern Kentucky UniversityRich Rocco, DePaul University mandeep Singh, Western illinois University Karl Sooder, University of Central Florida Tracy Suter, Oklahoma State University Barbara Wooldridge, University of Texas–Tyler


Session 2.3: Student Performance Europe 4

Session Chair: Kevin Shanahan, mississippi State University

lAMB, hAiR, MCDAniEl BEST PAPER AWARD MARkETing EDUCATiOn TRACk

Multi-Faceted Perceptions Of Cheating Behavior: Scale Development And Theoretical Assessment

•KevinJ.Shanahan,MississippiStateUniversity• LesCarlson,UniversityofNebraska–Lincoln•MaryAnneRaymond,ClemsonUniversity

Do Makeup Exams Help or Harm Marketing Student Performance?

•AveryAbernethy,AuburnUniversity•DanPadgett,AuburnUniversity

Clustered Deadlines: An Exploratory Investigation of Timing, Interventions, Performance and Satisfaction

•SarathNonis,ArkansasStateUniversity•MelodiePhilhours,ArkansasStateUniversity


Session 2.4: Examining Cultural Effects on Ethical Values and Systems Europe 7

Session Chair: ihmran Khan, University of South alabama

Discussant: mohan menon, University of South alabama

Exploratory Study of Ethical Perspectives of Future Mexican Managers

•MariaLeach,AuburnUniversity,Montgomery•ClaireAllisonStammerjohan,UniversityofLouisianaMonroe•WilliamW.Stammerjohan,LouisianaTechUniversity

thurSDAY nOvEmBER 1, 2012

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Materialism and Brand Engagement Across Two Cultures

• LeisaReineckeFlynn,UniversityofSouthernMississippi•RonaldGoldsmith,FloridaStateUniversity•WanMinKim,PukyongNationalUniversity

glOBAl & CROSS-CUlTURAl MARkETing TRACk

Donation Intentions and Competitive Altruism: A Comparison of East Asian and American Consumers

•YunsikChoi,ClemsonUniversity• JenniferSiemens,ClemsonUniversity• JayoungChoi,SoongsilUniversity


Session 2.5: Cengage Pride/Ferrell innovations in Teaching Competition 2012 Europe 8

Session Chair: John Branch, michigan State University

What’s in Vogue? Using the Vogue Archive as a Marketing Teaching Tool

•NicoleKirpalani,LIMCollege

Ad-SCM Experiential Lab Game for Teaching Advertising and Supply Chain Management

•AnshuSaxenaArora,SavannahStateUniversity•AmitAroraGeorgiaSouthernUniversity

RacerGISOnline.org: An Interactive Online Learning Portal for Business GIS Applications

•FredLMiller,GaryBrockway,TimothyJohnston,StefanLinnhoff,W. Glynn mangold, Sam mcneely, Joy Roach, and Kathy Smith, murray State University


Session 2.6: Using Marketing to help and Protect Consumers Europe 10

Session Chair: Pamela a. Kennett-Hensel, University of new Orleans

Marketing to Low-Literate Adults: Nonprofit Adult Literacy Organizations

•HaeranJae,VirginiaCommonwealthUniversity

EThiCS, lEgAl & PUBliC POliCy TRACk

Chronic Negative Circumstances and Compulsive Buying: Consumer Vulnerability after a Natural Disaster

• JulieZ.Sneath,UniversityofSouthAlabama•RussellLacey,XavierUniversity• PamelaA.Kennett-Hensel,UniversityofNewOrleans

Industrial Recruitment and Economic Development: A Positional Analysis of Competing Southeastern States

•TroyA.Festervand,MiddleTennesseeStateUniversity


Session 2.7: increasing Sales Effectiveness: What Works Best with Buyers and Customers? Oceanic 2

Chair: James ‘mick’ andzulis, University of alabama

Sales Presentations that “Keep on Ticking” The Effect of Agenda Sales Presentations on Buyer Perceptions.

• JudyA.Wagner,EastCarolinaUniversity

When to Win Back: An Investigation of Sales Firm Evaluations of Reacquisition Opportunities

•AnnieH.Liu,VictoriaUniversity•MarkP.Leach,LoyolaMarymountUniversity•SijunWang,LoyolaMarymountUniversity

Fishing for Silent Traits in Salesforce? An Empirical Investigation of the Role of Perspective Taking Empathy, NonVerbal Immediacy and Listening

•YamB.Limbu,MontclairStateUniversity•C.Jayachandran,MontclairStateUniversity

Thursday 10:10 am–10:15 am COFFEE BREaK

Thursday 10:15am–11:45pm

Session 3.1:

SpeCial SeSSion issues in the Marketing of Spectator Sport: a potpourri Europe 3

Chair: Lynn R. Kahle, University of Oregon

Presenters: Les Carlson, University of nebraska amanda Cooper Fine, Clemson University michael J. Dorsch, Clemson University Stephen J. Grove, Clemson University Scott Jones, Stetson University matt Wilson, Stetson University

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Session 3.2 Current issues in latin America Europe 4

Session Chair: Enrique manzur, Universidad de Chile

Discussant: Rodrigo Uribe, Universidad de Chile

Attributions and Expectations for Business Success Strategies Aimed at Low-income Consumers

•SilvanaDakduk,IESA,Caracas,Venezuela• LuisaAngelucci,UniversidadCatólicaAndrésBello

Manufacturer-Dealer Relationships: The Influence of Trust and Commitment to Technological Interface Adoption

• JoséRobertoConcha,UniversidadICESI

CURREnT iSSUES in lATin AMERiCA TRACk

Trust Formation in Online Services in Latin America: The Effect of Reputation and Familiarity, and the Moderating Role of Experience and Internet Penetration

•CristóbalBarra,UniversidaddeChile•EduardoTorres,UniversidaddeChile•SergioOlavarrieta,UniversidaddeChile


Session 3.3: Building Connections between Customers and Brands Europe 7

Session Chair/ nicole Kirpalani, Lim CollegeDiscussant:

Can Hot Products Lead to Cool Brands? The Effects of Food Temperatures on Perceived Nutritional Content

•CourtneySzocs,UniversityofSouthFlorida•DipayanBiswas,UniversityofSouthFlorida

BRAnDing AnD BRAnD MAnAgEMEnT TRACk

Brand/Gender Identity Incongruence: If in Doubt, Err on the Side of Masculinity

•ReneeRobbie,QueenslandUniversityofTechnology• LarryNeale,QueenslandUniversityofTechnology

Brand Attitude, Attachment, and Separation Distress: A Comparison of Fashion Apparel and Electronics Brands

•NicoleKirpalani,LIMCollege•SusanC.Baxter,LIMCollege

Innovation Diffusion within the Firm: The Role of Organizational Structure

•RichardL.Flight,EasternIllinoisUniversity•RichardJ.Palmer,SoutheastMissouriStateUniversity


Session 3.4: The kowloon Seafood Company, a great Place for Scales Europe 8

Session Chair: R. Wixel Barnwell, mississippi State University

Discussant: Ken Graham, mississippi State University

MARkETing RESEARCh TRACk

Case Study Research of Large N Survey Data

•CarolM.Megehee,CoastalCarolinaUniversity

Dimensions of Place Brand Personality: Development and Validation of a Place Personality Scale

•TobiasHeilmann,UniversityofZurich•MarcFetschenn,RollinsCollege

A Proposed Update of the Churchill Paradigm for Scale Development in Marketing

•RonaldA.Clark,MissouriStateUniversity•RonaldE.Goldsmith,FloridaStateUniversity

Determination of the Number of Clusters in Cluster Analysis Using Discriminant Analysis

•RonaldD.Taylor,MississippiStateUniversity• JamesMcCormick,MississippiStateUniversity•SubhraChakrabarty,MississippiStateUniversity


Session 3.5: Social Media Relationships, Engagement, & Self-Segmentation Europe 10

Session Chair: Theresa B. Clarke, James madison University

Examining Information Search and Internet Usage as Determinants of Social Media Engagement

•ElifKaraosmanoglu,IstanbulTechnicalUniversity

Social Customer Relationships: A Look at the Magazine Industry

•MelissaN.Clark,UniversityofNorthAlabama

A Proposed Model of Antecedents of Customer Self-Segmentation in Social Networks

•EricBoyd,JamesMadisonUniversity• TheresaB.Clarke,JamesMadisonUniversity•RobertSpeckman,UniversityofVirginia

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Session 3.6: Current Perspectives in information Processing and Emotion Oceanic 2

Session Chair: Timucin Ozcan, Southern illinois University Edwardsville

Discussant: Timucin Ozcan, Southern illinois University Edwardsville

The Effects of Different Product Designs Using Attribute Categorization and Layering

•TimucinOzcan,SouthernIllinoisUniversityEdwardsville

Post Purchase Dissatisfaction Response and Emotion: How Angry Do You Have to Be?

•ElizabethPurinton,MaristCollege

SOlOMOn/BUyER BEhAViOR TRACk

Exploring Innovation: How Induced Knowledge, Labeling and Innovativeness Play a Role on Consumer Perceptions and Intentions

•AnastasiaThyroff,UniversityofArkansas•ScottBurton,UniversityofArkansas•SteveKopp,UniversityofArkansas

Thursday 12:00 pm–1:45 pm

lUnCh On yOUR OWn

Marketing Education Review–Editorial Review Board Meeting Southern Hemisphere III

Session Chair: Doug Hoffman, Colorado State University

Afternoon Sessions


Session 4.1:

SMa 2012 Distinguished Scholar lecture Southern Hemisphere III

Session Chair: Robert C. Erffmeyer, University of Wisconsin-Eau Claire

PETER n. gOlDER Professor of marketing, Dartmouth College


Session 5.1:

SpeCial SeSSion The evolution of Sustainable Supply Chains in the Hospitality industry: Fifty Years of evolving Commitment to Green Europe 3

Panelists: Babu P. George, alaska Pacific University Tony L. Henthorne, University of nevada, Las vegas alvin J. Williams, University of South alabama


Session 5.2 Public Policy issues in labeling and Advertising Europe 4

Session Chair: Jeremy Kees, villanova University

Evolutions in the Labeling Argument for Transgenic Food Products: Public Policy Implications for the AquAdvantage® Salmon

• LaurelA.Cook,UniversityofArkansas

A Retrospective Look at the Portrayals of the Female in Male-Targeted Cigarette Print Advertising

•MarkMayer,IndianaUniversity–PurdueUniversityIndianapolis

On Package Nutrition Information: Important Moderators and Impediments to Population Effects

• JeremyKees,VillanovaUniversity


Session 5.3: Responses to Branding Efforts Europe 7

Session Chairs: Susan Baxter, Lim College

Discussant: LarryNeale,QueenslandUniversityofTechnology

A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective

•RitaValette-Florence,PôledeGestion•PierreValette-Florence,IAEdeGrenoble

Anthropomorphic Responses to New-to-Market Logos

•CollinPayne,NewMexicoStateUniversity•MichaelR.Hyman,NewMexicoStateUniversity•MihaiNiculescu,NewMexicoStateUniversity•BruceHuhmann,NewMexicoStateUniversity

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Moderating Influences Of Chronic and Manipulated Conspicuousness and Rarity on How Price Impacts Luxury Brand Choice

•YookyungHwang,YonseiUniversity•EunjuKo,YonseiUniversity•CarolM.Megehee,CoastalCarolinaUniversity


Session 5.4: Cognition and Decision Making Europe 8

Session Chair: mark mayer, indiana University (iUPUi)

Discussant: Demetra andrews, Florida State University

Causes of Confidence: The Moderating Influence of Need for Cognitive Closure on the Information Basis for Choice Confidence

•DemetraAndrews,FloridaStateUniversity

Decisions, Decisions: How Bad Ones Keep Worsening Over Time

•AnjalaS.Krishen,UniversityofNevada,LasVegas

Contextual Effects of Humor Type in the Relationship between Cognitive Processing and Attitudinal Efficacy of Humor

•MarkMayer,IndianaUniversity(IUPUI)

SOUThERn hEMiSPhERE

i & iiAUSTRAliA

2 EUROPE 2 EUROPE 3 EUROPE 4 EUROPE 7 EUROPE 8 EUROPE 10

OCEAniC 2

OCEAniC 1

SOUThERn hEMiSPhERE

iii

7:00 AM SMA 50th Anniversary

Past President/

Fellows Breakfast

8:00 AM

SMA Registration and Exhibits

SMA/AMS Academic Placement

Service

Session 2.1

SMA Doctoral Consortium

8:30 AMSpecial Session

2.2 Creating Teaching Moments

Session 2.3

Student Performance

Session 2.4

Examining Cultural

Effects on Ethical Values and Systems

Session 2.5

Cengage Pride/Ferrell Innovations in Teaching Competition

Session 2.6 Using

Marketing to Help

and Protect Consumers

Session 2.7

Increasing Sales

Effectiveness: What Works

Best with Buyers and Customers?

10:00 AM

10:15 AM Special Session

3.1 Issues in the Marketing

of Spectator Sport: A Potpourri

Session 3.2

Current Issues in Latin America

Session 3.3

Building Connections

between Customers and Brands

Session 3.4

The Kowloon Seafood

Company, a Great Place for Scales

Session 3.5

Social Media Relationships, Engagement,

& Self-Segmentation

Session 3.6

Current Perspectives

in Information Processing

and Emotion

11:45 AM

12:00 PM Marketing Education Review Editorial

Review Board Meeting

1:45 AM

2:00 PM Session 4.1

Distinguished Scholar Lecture

3:00 PM

3:15 PM

3:30 PM

3:45 PM Special Session

5.1 The Evolution of Sustainable

Supply Chains in the Hospitality Industry:

Fifty Years of Evolving

Commitment to Green

Session 5.2

Public Policy Issues in

Labeling and Advertising

Session 5.3

Responses to Branding

Efforts

Session 5.4

Cognition and Decision

Making

Session 5.5

St. Mary’s University

Distinguished Teaching

Competition

Session 5.6

Buyer-Seller Relationship

Management: Trust vs

Opportunism

5:00 PM

5:15 PM

THURSDay aT-a-GLanCE

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Session 5.5 St. Mary’s University

Distinguished Teaching Competition Europe 10

Session Chair: Brian Engelland, The Catholic University of america

Finalists: michael Garver, Central michigan University Gary Geissler, University of arkansas–Little Rock Pallab Paul, University of Denver Brian vander Schee, aurora University

Judges: John Branch, University of michigan Danny Butler, auburn University Doug Hoffman, Colorado State University mandeep Singh, Western illinois University Barbara Wooldridge, University of Texas at Tyler


Session 5.6 Buyer-Seller Relationship Management: Trust vs Opportunism Oceanic 2

Session Chair: Frank G. adams, mississippi State University

Discussant: Tyler R. morgan, University of alabama

Antecedents to Sales Force Job Motivation and Performance: The Critical Role of Emotional Intelligence and Affect-Based Trust

•KyleA.Huggins,JamesMadisonUniversity• JessicaStahl,ClemsonUniversity•DarinW.White,SamfordUniversity

Constraining Opportunism in Buyer-Supplier Exchanges: The Roles of Macro and Micro Institutions

•ShibinSimonSheng,UnivofAlabamaatBirmingham

Understanding Buyers’ Responses to Relational Transgressions: A Framework and Proposed Plan Of Study

•DonaldJ.Lund,UniversityofAlabamaatBirmingham•GeorgeD.Deitz,UniversityofMemphis• ThomasE.DeCarlo,UniversityofAlabamaatBirmingham• JohnD.Hansen,UniversityofAlabamaatBirmingham•WendyB.McEntee,UniversityofMemphis


Friday 7:30 am–8:30 am

Society for Marketing Advances Board of governors Meeting Australia 1

Facilitatior: Robert C. Erffmeyer, University of Wisconsin–Eau Claire

Friday 8:00 am–12:00 pm


Friday 8:00 am–5:00 pm


Morning SessionsFriday 8:30 am–10:00 am

Journal of Marketing Theory and Practice Editorial Review Board Meeting Europe 3

Session Chair: Greg marshall, Rollins College


Session 6.1:

SpeCial SeSSionexamining the History of Marketing education with an eye to the Future Europe 4

Panelists: OC Ferrell, University of new mexico Joe Hair, Kennesaw State University Greg marshall, Rollins College

FriDAY nOvEmBER 2, 2012

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Session 6.2 how Social Media and Word-of-Mouth impacts Brands Europe 6

Session Chair: Sweta Thota, University of San Francisco

Hijacked Advertising: Effects on Attitudes toward the Brand

•RicardoVillarreal,UniversityofSanFrancisco•SwetaThota,UniversityofSanFrancisco•ShelleyA.Blozis,UniversityofCalifornia,Davis

The Long and the Short of It: Maximizing the Impact of Public Service Announcements in the Age of the ‘Twitterverse’

•MichelleL.Roehm,WakeForestUniversity•HarperA.RoehmJr.,UniversityofNorthCarolinaatGreensboro

The Effects of Online Reviews on Unfamiliar Brand Perceptions

•ChristinaChung,RamapoCollegeofNewJersey•En-ChiChang,PerfectTranslation&Compunet•YamB.Limbu,MontclairStateUniversity


Session 6.3: generations, Relationships and Emerging Research Techniques Europe 7

Session Chair: mark Pelletier, mississippi State University

Discussant: R. Wixel Barnwell, mississippi State University

The Impact of Rapport Building Behaviors via Social Networking Channels

•MarkPelletier,MississippiStateUniversity•NicolePonder,MississippiStateUniversity

Exploring Generational Differences in Product Expectations and Choice

•AllynWhite,EasternKentuckyUniversity


Session 6.4: Cultural Effects on Persuasiveness of Marketing Communications Europe 8

Session Chair: Jack Crumbly, Tuskegee University

Discussant: Claire Stammerjohan, University of Louisiana, monroe

Social Networks Adoption and Usage in Collectivism vs. Individualistic Societies

• ImranKhan,UniversityofSouthAlabama•MohanMenon,UniversityofSouthAlabama

The Impact of Product Type on Consumer Ethnocentrism

•WilliamNeese,NicholsStateUniversity

Does Comparitive Advertising Featuring Domestic and Foreign Brand Information Influence Consumer Ethnocentrism.

•WilliamNeese,NicholsStateUniversity

The Impact of Moral Identity on Country of Origin Perceptions

•HayderAlMarzaqchi,QatarUniversity•AmroMaher,QatarUniversity


Session 6.5: Effects of Product and Behavior Placement in TV and Film Oceanic 1

Session Chair: Rodrigo Uribe, Universidad de Chile

Brand—Character Association and Attitude Toward Brands In Movie Placements

•RaghuKurthakoti,ArcadiaUniversity•SivaK.Balasubramanian,IllinoisInstituteofTechnology•SuzanneNasco,SouthernIllinoisUniversity

Doing Good: One Behavior and One Television Show at a Time

•ChristineKowalczyk,EastCarolinaUniversity• JenniferMartinez,UniversityofMemphis

The Separate and Joint Effect of Advertising and Product Placement on TV

•EnriqueManzur,UniversidaddeChile•RodrigoUribe,UniversidaddeChile•CarlosCano,UniversidaddeChile•KarimaSalas,UniversidaddeChile


Session 6.6: interorganizational Collaboration and learning Management Oceanic 2

Session Chair: a. Banu Elmadag, istanbul Technical University

Discussant: vivek Dalela, Grand valley State University

B2B & CUSTOMER RElATiOnShiP MAnAgEMEnT TRACk

Supply Chain Learning, Integration, and Flexibility Performance: An Empirical Study in India

•P.GeoffreyWillis,UniversityofCentralOklahoma•StefanE.Genchev,UniversityofCentralOklahoma•Haozhe“Jose”Chen,EastCarolinaUniversity

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Developing a Returns Competency: The Influence of Collaboration and IT Capabilities

•TylerR.Morgan,UniversityofAlabama•ChadW.Autry,UniversityofTennessee• FrankG.Adams,MississippiStateUniversity

A Responsiveness Perspective of Interorganizational Management

•AnthonyS.Roath,TheUniversityofBath•R.GlennRichey,Jr.,UniversityofAlabama•PeterRalston,IowaStateUniversity

Friday 10:00 am–10:15 am COFFEE BREaK


Session 7.1: Protecting Consumers from Themselves and One Another

Session Chair: anastaisia Thyroff, University of arkansas

Dying to be Accepted— The Marketing of Indoor Tanning to Young Adults

•SuzeanneBenet,GrandValleyStateUniversity• FredKraft,GrandValleyStateUniversity•DustinCole,GrandValleyStateUniversity

Product Tampering in the U.S: Some Public Policy and Marketing Implications

•PaulSergiusKoku,FloridaAtlanticUniversity• JanekRatnatunga,UniversityofSouthAustralia

From Trait to State: A Hierarchical Model to Understanding Information Privacy Concerns

• JenniferFries,UniversityofAlabamaatBirmingham• JodieFerguson,VirginiaCommonwealthUniversity• PamEllen,GeorgiaStateUniversity


Session 7.2:

SpeCial SeSSionan editorial Reviewing perspective on publishing issues in JournalsEurope 4

Panelists: Dave Ortinau, University of South Florida Chuck ingene, University of mississippi Jeanette a. mena, University of South Florida


Session 7.3: Sales Management issues: The intersection of Climate, Orientation and Technology Europe 6

Session Chair: adam Rapp, University of alabama

Discussant: Ryan mullins, Clemson University

SAlES AnD SAlES MAnAgEMEnT TRACk

Preaching to the Choir: The Double-Edged Effects of Transformational Leadership on Customer Orientation Value Congruence and Job Attitudes

•RyanMullins,ClemsonUniversity

Internal Marketing: The Moderating Role of Service Climate and Mediating Role of OCBs in the Relationship between Organizational Identification and Performance

• James‘Mick’Andzulis,UniversityofAlabama•AdamRapp,UniversityofAlabama•RajAgnihotri,OhioUniversity

Why Are You Watching? A Cross-Cultural Comparison of Field Sales Force Monitoring.

•S.K.DelVecchio,EastCarolinaUniversity

A Framework for Narcissism, Job Satisfaction and Customer Orientation in Salespersons.

• J.GarrySmith,TarletonStateUniversity


Session 7.4: Social Media and Curriculum Europe 7

Session Chair: James G. Gaubert, Clemson University

The Klout Challenge: Preparing Your Students for Social Media Marketing

•ToddJ.Bacile,FloridaStateUniversity

Facebook and Higher Education: Do College Students Prefer to Segment or Integrate Their Academic and Social Lives?”

•MichelleBednarzBeauchamp,MiddleTennesseeStateUniversity• LaurenDeanneNolin,MiddleTennesseeStateUniversity

Forecasting: A Missing Topic in the Marketing Classroom?

•MaryBeal-Hodges,UniversityofNorthFlorida• J.HoltonWilson,CentralMichiganUniversity

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Session 7.5: Social Media Communication, Appeals, & influence Europe 8

Session Chair: Daniel m. Ladik, Seton Hall University

Scan Me If You Will: A Study of QR Code Use

•PushkalaRaman,TexasWoman’sUniversity• JacklyneKokonya,TexasWoman’sUniversity

DOn MCBAnE BEST PAPER AWARD MARkETing SOCiAl MEDiA & TEChnOlOgy TRACk

Situational Variables and Attitudes Toward Self Service Technology Choice: A Qualitative-Quantitative Approach

• JoelCollier,MississippiStateUniversity•RobertMoore,MississippiStateUniversity•AlishaBlakeney,MississippiStateUniversity•MelissaMoore,MississippiStateUniversity

Relational Closeness and Its Influence upon Social Media Appeals

•DonnaJ.Hill,BradleyUniversity•MatthewO’Brien,BradleyUniversity


Session 7.6: Understanding Retail Sales Personnel and the Role of Online Reviews Oceanic 1

Session Chair: Kesha Coker, Eastern illinois University

To Pursue or Not to Pursue: An Examination of the Antecedents of the Saleperson’s Desire to Approach a Customer

•SarahAlhouti,UniversityofAlabama• LenitaDavis,UniversityofAlabama

An Examination of the Factors that Influence Retail Sales Associates’ Behaviors with Customers

• LynneaMallalieu,UniversityofNorthCarolinaWilmington

Use and Perceptions of Online Reviews: Descriptive Data from E-Tailers and Online Shoppers

•FeliciaMorgan,UniversityofWestFlorida• JoshuaDavis,UniversityofWestFlorida•RonaldBush,UniversityofWestFlorida


Session 7.7: Doctoral Student Research Oceanic 2

Session Chair/ Ronald D. Taylor, mississippi State UniversityDiscussant:

What to Convey in Anti-Drinking and Driving PSAs for College Students?

•WalterH.Henley,UniversityofMemphis•HeatherGollnow,CapellaUniversity•SampathkumarRaganathan,UniversityofWisconsin–GreenBay•MaryCherian,KumaraguruCollegeofTechnology

Gender Differences in the Millennial Generation: An Exploratory Look at Shopping Styles and Opinion Leadership

•StephanieThomas,GeorgiaSouthernUniversity

The Impact of Involvement Types on Millennials’ Innovativeness, Opinion Leadership, Opinion Seeking and Behavior in the Mobile Technology Domain

•SaraLiao-Troth,GeorgiaSouthernUniversity

The Influence of Acculturation on Attitude Toward the Ad: Direct Mail Advertising to Bicultural Hispanics

•KennethW.Graham,MississippiStateUniversity

The Food Consumption Environment: Incentives for Using a Neuroscience Paradigm

• LaurelCook,UniversityofArkansas

Friday 12:00 pm–1:30 pm

Session 8.1:

SMa awards luncheon Southern Hemisphere I & 2

Afternoon SessionsFriday 1:30 pm–2:00 pm

Session 9.7: SMA Annual Business Meeting Oceanic 2

Presiding: Robert C. Erffmeyer, University of Wisconsin–Eau Claire


Session 9.1: issues in Strategic Marketing Management Europe 3

Session Chair: mike Wittman, The University of Southern mississippi

Discussant: Deborah Goldring, Florida atlantic University

Marketing Entrepreneurship and Emergence of a Dominant Product Design Within an Industry: A Contingency Approach to Strategic Orientations

•GordonT.Gray,UniversityofCentralOklahoma•StaciaWert-Gray,UniversityofCentralOklahoma

13

The Effect of Declining Lead Times on First Mover Advantage: A Twenty Year Empirical Study of New Product Announcements

•MichaelPoletti,FayettevilleStateUniversity•HowardG.Ling,UNCPembroke

The Impact of CSR Capabilities on Sustainable Competitive Advantage

•EunMiLee,MichiganStateUniversity• JaeH.Pae,EwhaWomansUniversity•HyunJungLee,EwhaWomansUniversity


Session 9.2:

SpeCial SeSSionThe psychological Dynamics of Workplace Bullying: Recognizing internal Marketing erosionEurope 4

Chair: mary F. mobley, augusta State University

Panelists: Peter Basciano, augusta State University Richard W. Easley, Baylor University mary F. mobley, augusta State University michel C. mobley, Psychiatric medicine (Savannah) Lou E. Pelton, University of north Texas


Session 9.3: information gathering Effects on Consumer Choice Europe 6

Session Chair: neel Das, appalachian State University

Discussant: William martin, University of north Dakota

COnSUMER BEhAViORAl iSSUES

Individual and Collaborative Effects of Product-Cause Fit, Donation Quantifier, and Type of Shopping on Cause-Related Exchanges

•NeelDas,AppalachianStateUniversity•AnthonyKerr,KerrManagement,L.L.C.

Independent versus Incentivized Word-of-Mouth

•WilliamMartin,UniversityofNorthDakota

Returns to Search and Its Determinants

•ShwetaSingh,TexasWoman’sUniversity•B.P.S.Murthi,TheUniversityofTexasatDallas•BrianT.Ratchford,TheUniversityofTexasatDallas


Session 9.4: Online and Distance Education issues Europe 7

Session Chair: Claire allison Stammerjohan, University of Louisiana–monroe

Information Transfer Capabilities of Video: Comparing Video Lectures to Face-to-Face Lectures

•ClaireAllisonStammerjohan,UniversityofLouisianaMonroe

The Effects of Peer Collaboration on Student Evaluations of Distance Education in Marketing

• JamesHarvey,GeorgeMasonUniversity•KevinF.McCrohan,GeorgeMasonUniversity• JeffreyKulick,GeorgeMasonUniversity• FrankAllenPhilpot,GeorgeMasonUniversity

Student Learning Styles as Success Factors: An Examination of Online Marketing Courses

•SusanC.Baxter,LIMCollege•NicoleKirpalani,LIMCollege


Session 9.5: information Channels and Customer Engagement in B-to-B Marketing Europe 8

Session Chair: William W. Hill, mississippi State University–meridian

Discussant: George D. Deitz, University of memphis

Do Information Sources and Differentiation Enhance Loyalty for Industrial Buyers?

•BanuElmadag,IstanbulTechnicalUniversity•BernaBasar,MichiganStateUniversity

Customer Engagement: Establishing a Marketing Perspective

•ShiriD.Vivek,EasternMichiganUniversity•VivekDalela,GrandValleyStateUniversity

SKU Proliferation: A Potential Downside to Adoption of Service-Dominant Logic

•MertTokman,JamesMadisonUniversity•SteveJ.Hertzenberg,JamesMadisonUniversity


Session 9.6: Dissertation Competition–Session 1 Oceanic 1

Session Chair: Bob mcDonald, Texas Tech University

14

Friday 3:30 pm–3:45 pm COFFEE BREaK


Session 10.1: Meet the Editors of Top Marketing Journals Europe 3

Session Chair: Barry L. Babin, Louisiana Tech University

•BarryL.Babin,LouisianaTechUniversity,Journal of Business Research

•VictoriaCrittenden,BostonCollege,AMS Review•TomasHult,MichiganStateUniversity,Journal of the Academy of

Marketing Science•GregMarshall,RollinsCollege, Journal of Marketing Theory and

Practice• SajeevVarki,UniversityofSouthFlorida,Journal of Service Research•DougHoffman,ColoradoStateUniversity,Marketing Education

Review• IlanAlon,RollinsCollege,International Journal of Emerging

Markets


Session 10.2:

SpeCial SeSSionCrisis in the Marketing Department: Baby Boom Retirements, Technology needs and Competition Europe 4

Session Chair: Jeff Tanner, Baylor University

Panelists: Richard Easley, Baylor University O.C. Ferrell, University of new mexico Stan madden, Baylor University Bob Pitts, College of Charleston Jeff Tanner, Baylor University


Session 10.3: Evolving Supply Chain Pedagogy and Practice Europe 6

Session Chair: michael Poletti, Fayetteville State University

Improving Supply Chain Intelligence through Social Media Channels: A Sensitivity Analysis of Multi-Criteria Approach

•ChrisI.Enyinda,AlabamaA&MUniversity•ChrisMbah,HigherCollegesofTechnology,AbuDhabiMen’s

Campus•FessehaGebremikael,ValenciaCollege

The Flowjet Golf Aid

•WilliamFoxx,TroyUniversity• PatriciaMatuszek,TroyUniversity

Perceived Importance of Extrinsic and Intrinsic Career Factors and Predicting SCM Career Satisfaction

•SeanGoffnett,CentralMichiganUniversity•RichardDivine,CentralMichiganUniversity•RobertL.Cook,CentralMichiganUniversity

Operations Management in Marketing: An Advocacy of Underutilized Tools and Techniques

•ThomasO’Connor,UniversityofNewOrleans


Session 10.4: Service Retailing and Pricing Europe 7

Session Chair: Joel E. Collier, mississippi State University

Consumer Personality Trait and Provider Expertise Influence on Service Relationship Success: An Examination of the Hair Stylist-Customer Relationship

•DeborahF.Spake,UniversityofSouthAlabama•CarolM.Megehee,CoastalCarolinaUniversity

Crowd Levels in Service Settings…The Importance of Expectations and Context for Consumers’ Satisfaction

•FrankPons,UniversitéLavalEuromedManagement•MehdiMourali,UniversityofCalgary• ThierryLardinoit,ESSEC

Financial Services Innovations: A Study of Pricing Strategies

•MohammadG.Nejad,FordhamUniversity•HoomanEstelami,FordhamUniversity


Session 10.5: Dissertation Competition–Session 2 Oceanic 1

Session Chair: Bob mcDonald, Texas Tech University

ShAROn BEATTy BEST SERViCES PROPOSAl AWARD

To Be Announced

JEAn-ChARlES ChEBAT BEST RETAil PROPOSAl AWARD

To Be Announced

15

AUSTRAliA

iSOUThERn hEMiSPhERE

i & iiAUSTRAliA

2 EUROPE 3 EUROPE 4 EUROPE 6 EUROPE 7 EUROPE 8 OCEAniC 1

OCEAniC 2

CABAnA BAR AnD

BEACh ClUB

7:30 AM SMA Board of Govenors

Meeting

8:00 AM

SMA Registration and Exhibits

SMA/AMS Academic Placement

Service

8:30 AM Journal Of Marketing Theory and

Practice Editorial

Review Board Meeting

Session 6.1

Special Session: Examining the History

of Marketing Education

with an Eye to the Future

Session 6.2 How

Social Media and Word-of-Mouth Impacts Brands

Session 6.3

Generations, Relationships and Emerging

Research Techniques

Session 6.4 Cultural

Effects on Persuasiveness of Marketing

Communications

Session 6.5

Effects of Product and

Behavior Placement in TV and Film

Session 6.6

Interorga-nizational

Collaboration and Learning Management10:00 AM

10:15 AM Session

7.1 Protecting Consumers

from Themselves

and One Another

Session 7.2

Special Session: An Editorial Reviewing Perspective

on Publishing Issues in Journals

Session 7.3 Sales

Management Issues: The Intersection of Climate, Orientation

and Technology

Session 7.4

Social Media and Curriculum

Session 7.5 Social Media

Communication, Appeals, & Influence

Session 7.6

Understanding Retail Sales Personnel

and the Role of Online Reviews

Session 7.7

Doctoral Student Track

11:45 AM

12:00 PM Session 8.1

SMA Awards Luncheon

1:45 AM

2:00 PM

Session 9.1

Issues in Strategic Marketing

Management

Session 9.2

Special Session The Psychological Dynamics of Workplace Bullying:

Recognizing Internal

Marketing Erosion

Session 9.3

Information Gathering Effects on Consumer

Choice

Session 9.4

Online and Distance Education

Issues

Session 9.5

Information Channels and

Customer Engagement

in B-to-B Marketing

Session 9.6

Dissertation Competition Session 1

Session 9.7

SMA Business Meeting3:00 PM

3:15 PM

3:30 PM

3:45 PM

Session 10.1

Meet The Editors of Top

Marketing Journals

Session 10.2 Special Session

Crisis in the Marketing

Department: Baby Boom Retirements, Technology Needs and Competition

Session 10.3

Evolving Supply Chain Pedagogy and

Practice

Session 10.4 Service

Retailing and Pricing

Session 10.6 Service

Marketing and Front Line

Employees

Session 10.5

Dissertation Competiton Session 2

5:00 PM

5:15 PM

5:30 PMPresident’s Reception

7:30 PM

FRiDay aT-a-GLanCE

16

ROBERT ROBiChEAUX BEST SUPPly ChAin MAnAgEMEnT OR lOgiSTiCS MAnAgEMEnT PROPOSAl AWARD

To Be Announced


Session 10.6: Service Marketing and Front line Employees Europe 8

Session Chair: Thomas L. Baker, Clemson University

SERViCES MARkETing TRACk

An Empirical Examination of How Educating Service Employees about the Brand Influences Customer Satisfaction

•AdamRapp,UniversityofAlabama•ThomasL.Baker,ClemsonUniversity• TracyMeyer,UniversityofNorthCarolinaWilmington

Employee Engagement: The Pathway from Strategic Profit Emphasis to Service Climate

•CarolynFindleyMusgrove,IndianaUniversitySoutheast•AlexanderE.Ellinger,UniversityofAlabama•AndreaD.Ellinger,UniversityofTexasatTyler

Toward a Better Understanding of Service Outcomes: The Impact of the Discrepancies between Should and Will Expectations

•CarolAzab,SouthernIllinoisUniversityatCarbondale•MartinKey,SouthernIllinoisUniversityatCarbondale


president’s Reception Cabana Bar and Beach Club

Morning SessionsSaturday 8:30 am–10:00 am

Session 11.1: new SMA Officers Meeting Australia 1

Session Chair: Christopher D. Hopkins, Clemson University

Saturday 8:30 am–10:00 am

Session 11.2: gaining Pre-Release “Buzz” and Fans for new Products: The Film industry Oceanic 1

Session Chair: Rama yelkur, University of Wisconsin–Eau Claire

Does Movie Trailer Release during the Super Bowl Really Work? The Impact of Movie Promotion on Revenue and the Value of a Movie

• Jin-WooKim,GeorgiaSouthernUniversity• TraciH.Freling,TheUniversityofTexasatArlington

Branding on Social Media: What Influences Consumers to Become Fans of Brands’ Pages

•AlexanderMuk,TexasStateUniversity–SanMarcos•ChristinaChung,RamapoCollegeofNewJersey

How the 2012 Super Bowl Movie Ads Impressed Target Audiences

•ChuckTomkovick,UniversityofWisconsin–EauClaire•RamaYelkur,UniversityofWisconsin–EauClaire


Session 11.3:

SpeCial SeSSion Marketing to the Vulnerable: legal Responses to Unethical practices Targeting the elderly Oceanic 3

Panelist: Suzanne Oliva, St. mary’s University


Session 11.4: Current issues in Europe Track Oceanic 4

Session Chair: alexander E. Reppel, University of London

University Branding and Its Implications for College Selection among German Graduate Students

•DeborahF.Spake,UniversityofSouthAlabama•MathewJoseph,StMary’sUniversity•CarmenMariaAlbrecht,UniversityofMannheim

Creating Successful Service Encounters in the Banking Industry in Cyprus

•ThorstenGruber,TheUniversityofManchester•NathalieKania,TheUniversityofManchester

SAturDAY nOvEmBER 3, 2012

17

Is Social Network Privacy a Myth or Reality: A Study of German Consumers

•MelanieZilles,ViachemLimited•PushkalaRaman,TexasWoman’sUniversity

Being Green Doesn’t Rank with Universities or Students

• JaneHemsley-Brown,UniversityofSurrey•AnthonyLowrie,MinnesotaStateUniversity


Session 11.5: issues in healthcare and Related Professional Services Oceanic 6

Session Chair: Karen m. Hood, University of arkansas at Little Rock

Discussant: yam B. Limbu, montclair State University

An Empirical Approach to Healthcare Supply Chain Risk Management

•ChrisI.Enyinda,AlabamaA&MUniversity•EmekaDunu,AlabamaA&MUniversity•AlphonsoO.Ogbuehi,ClaytonStateUniversity

Pharmaceutical Industry Data Mining Shielded by Supreme Court Ruling…For Now

• LaraW.Daniel,MiddleTennesseeStateUniversity•KatieJ.Kemp,MiddleTennesseeStateUniversity

Cross-Cultural Service Failures

•HayderAlMarzaqchi,QatarUniversity•AmroMaher,QatarUniversity


Session 11.6: Tourism, Food, Music, and Sports Marketing Track Oceanic 8

Session Chair: allyn White, Eastern Kentucky University

Discussant: Christine Kowalczyk, East Carolina University

A Study of Web Use by the United States Golf Course Industry

•RichardL.Powers,EasternKentuckyUniversity•KambizTabibzadeh,EasternKentuckyUniversity

20 Years of COOL Research: A Review of the Literature from 1990–2010

•ChristopherL.Newman,UniversityofArkansas•AnnaTurri,TexasStateUniversity–SanMarcos•ElizabethHowlett,UniversityofArkansas•AmyM.Stokes,MissouriStateUniversity

Market Segmentation Based on Travelers’ Perceived Destination Image: A Case Study of Heritage Tourism Destination in China

•YaweiWang,MontclairStateUniversity• LanZhang,ShanghaiNormalUniversity


Session 11.7: Technology Perspectives on Consumer Behavior Oceanic 5

Session Chair: molly Jensen, University of arkansas

College Students’ Perceptions of Mobile Phone Etiquette

• JeffTotten,McNeeseStateUniversity• ThomasJ.Lipscomb,UniversityofSouthernMississippi•AshleyP.Gatte,McNeeseStateUniversity

Is Differentiation Better?: Consumer Memory for Online Advertisement Selection

•KeriE.Wood,UniversityofArkansas•MollyJensen,UniversityofArkansas

Website Trust and Its Mediational Effect

•DanellePiacitelli,UniversityofLouisianaatLafayette•RamendraThakur,UniversityofLouisianaatLafayette

Investigating Consumers’ Apparel Retail Format Choice: The Roles of Decision-Making Styles and Retail Attributes

•PhillipFrank,UniversityofNorthCarolinaatGreensboro•KittichaiWatchravesringkan,UniversityofNorthCarolinaat

Greensboro


Session 11.8: Exploring Cultural Effects on Consumer Behavior and Strategy Europe 6

Session Chair: William T. neese, nichols State University

Discussant: Kristy mcmanus, University of Wisconsin–LaCrosse

The Impact of Cross Cultural Relationships in Supply Chain Management Organization Succession Procedures

• JackB.Crumbly,TuskegeeUniversity•AlisaMosley,JacksonStateUniversity•ClaireAllisonStammerjohan,UniversityofLouisiana–Monroe

An Exploratory Study in Understanding the Importance of Cross-Cultural Awareness in Sales

•DuleepSDelpechitre,UniversityofLouisiana–Lafayette•GeoffreyStewart,UniversityofLouisiana–Lafayette•DavidBaker,UniversityofLouisiana–Lafayette

Instrumental and Terminal Materialism and the Good Life: Print Ad Images in the U.S. and India

•KristyMcManus,UniversityofWisconsin–LaCrosse•AlanC.Bernstein,ElectronicArts

18

A Customer Relationship Model under Confucius Influence

•ShirleyYeSheng,BarryUniversity• LijuanWang,LiaoningTechnicalUniversity

Saturday 10:00 am–10:15 am COFFEE BREaK


Session 12.1: Programs and Processes Oceanic 1

Session Chair: William T. neese, nichols State University

Two Birds with One Stone: Rubrics as Tools for Grading Student Assignments

•RexMcClure,MarshallUniversity

A Review and Cross-National Factor Analyses of Motivators and Deterrents to Study Abroad

• JaniceM.Payan,UniversityofNorthernColorado•GöranSvensson,HalmstadUniversity•NilsM.Høgevold,HalmstadUniversity

Exploring Stakeholder Relationships in a University Internship Program: A Qualitative Study

• JeffreyHoyle,CentralMichiganUniversity


Session 12.2: Canadian Consumer insights Oceanic 4

Session Chair: Kirby L. J. Shannahan, memorial University of newfoundland

Discussant: Richard a. Rocco, DePaul University

An Inconvenient Truth: How Can I Be Green If You Are Grey?

•MariaKalamas,KennesawStateUniversity•MarkCleveland,UniversityofWesternOntario•MichelLaroche,ConcordiaUniversity

Dilemma or Delight: An Overview of Marketing in Canada’s Aquaculture Industry

•ReginaldG.Sheppard,UniversityofNewBrunswick

Salesperson Competitiveness: A US-Canadian Perspective

•RachelleJ.Shannahan,MemorialUniversityofNewfoundland•RichardA.Rocco,DePaulUniversity•KirbyL.J.Shannahan,MemorialUniversityofNewfoundland


Session 12.3: Religion, Materialism, and Disney Oceanic 4

Session Chair: alexander J. Kull, University of South Florida

Profiling Disney Pin Collectors: An Exploratory Study

•AlexanderJ.Kull,UniversityofSouthFlorida•ErikaMatulich,UniversityofTampa•BarbaraA.Lafferty,UniversityofSouthFlorida

Materialistic Values Scale (MVS): A Cross-Cultural Comparison between the US and Thailand

•Kittichai(Tu)Watchravesringkan,TheUniversityofNorthCarolina at Greensboro

•PhillipM.Frank,TheUniversityofNorthCarolinaatGreensboro

Influence of Religion and Religiosity on Consumer Behavior— An Integrative Model

•MariaPetrescu,BarryUniversity


Session 12.4: Applications and implications of Technology Utilization Oceanic 4

Session Chair: mathew Joseph, St mary’s University

Students as “Customers”

•AlanChow,UniversityofSouthAlabama•MelanieSumerlin,UniversityofSouthAlabama

Use of Technology in Higher Education: A Preliminary Analysis of Student Views

•DanielleBorboa,SWBCInvestments•MathewJoseph,StMary’sUniversity•DeborahSpake,UniversityofSouthAlabama

Strategic Innovation in B2B Technology Markets: Managerial Insights•ArtWeinstein,NovaSoutheasternUniversity• J.HiltonBarrett,ElizabethCityStateUniversity


Session 12.5: Two Examinations of the Consumer Styles inventory and a Discussion of Taiwanese Women Entrepreneurs Europe 5

Session Chair: Jacqueline Eastman, Georgia Southern University

19

The Impact of Status Consumption on Shopping Styles: An Exploratory Look at the Millennial Generation

• JacquelineEastman,GeorgiaSouthernUniversity•RajeshIyer,FosterCollegeofBusiness•StephanieThomas,GeorgiaSouthernUniversity

A Descriptive Study of Taiwanese Women Entrepreneurs: Their Networks and Concerns

•MaxwellK.Hsu,UniversityofWisconsin–Whitewater•G.M.Naidu,UniversityofWisconsin–Whitewater•ChotonBasu,UniversityofWisconsin–Whitewater•StephenW.Wang,NationalTaiwanOceanUniversity


Session 12.6: Mobile Commerce, Quick Response Codes & loyalty Europe 6

Session Chair: Ramendra Thakur, University of Louisiana at Lafayette

Quick Response Code: A Review of its Applications and Factors Inhibiting its Adoptions

• JustinLane,SoutheastMissouriStateUniversity•SandipanSen,SoutheastMissouriStateUniversity•AlioshaAlexandrov,UniversityofWisconsin–Oshkosh•SampathkumarRanganathan,UniversityofWisconsin–

Green Bay• JohnR.Brooks,HoustonBaptistUniversity•VivekMadupu,MissouriWesternStateUniversity

Customer Loyalty: An In-Depth Analysis

•DanellePiacitelli,UniversityofLouisianaatLafayette•RamendraThakur,UniversityofLouisianaatLafayette

An Exploratory Analysis of Customer Engagement with Mobile Channels of Communication

•SuzanneAltobelloNasco,SouthernIllinoisUniversity•KeshaK.Coker,EasternIllinoisUniversity

AUSTRAliA 1 OCEAniC 1 OCEAniC 3 OCEAniC 4 OCEAniC 6 OCEAniC 8 EUROPE 5 EUROPE 6 EUROPE 7

8:30 AM

Session 11.1 New SMA Officers Meeting

Session 11.2 Gaining Pre-

Release “Buzz” and Fans for New

Products: The Film Industry

Session 11.3 Special Session:

Marketing to the Vulnerable: Legal Responses

to Unethical Practices

Targeting the Elderly.

Session 11.4 Current Issues in

Europe Track

Session 11.5 Issues in

Healthcare and Related Professional

Services

Session 11.6 Tourism, Food,

Music, and Sports Marketing

Session 11.7 Technology Perspectives on Consumer

Behavior

Session 11.8 Exploring

cultural effects on consumer behavior and

strategy

Session 11.9

10:00 AM

10:15 AM

Session 12.1 Programs and

Processes

Session 12.2 Current Issues in

Canada Track

Session 12.3 Religion,

Materialism, and Disney

Session 12.4 Applications and

Implications of Technology

Utilization

Session 12.5 Two Examinations of the Consumer Styles Inventory and a Discussion

of Taiwanese Women

Entrepreneurs

Session 12.6 Mobile

Commerce, Quick Response Codes

& Loyalty

Session 12.7

11:45 AM

SaTURDay aT-a-GLanCE

20

Authors IndexA

abernethy, avery (2.3)adams, Frank (5.6, 6.6)agnihotri, Raj (7.3)albrect, maria (11.4)alexandrov, aliosha (12.7)alhouti, Sarah (7.6)alon, ilan (10.1)andrews, Demetra (5.4)andzulis, James (2.7, 7.3)angelucci, Luisa (3.2)arora, anshu (2.5)arora, amit (2.5)autry, Chad (6.6)azab, Carol (12.2)

B

Babin, Barry (1.2, 10.1)Bacile, Todd (7.4)Baker, Thomas (12.2)Baker, David (11.8)Balasubramanian, Siva (6.5)Barnwell, R. Wixel (3.4, 6.3)Barra, Cristobal (3.2)Barrett, J. Hilton (12.2)Basar, Berna (9.5)Basciano, Peter (9.2)Basu, Choton (12.6)Baxter, Susan (3.3, 5.3, 9.4)Beal-Hodges, mary (7.4)Beauchamp, michelle (7.4)Benet, Suzeanne (7.1)Bernstein, alan (11.8)Biswas, Dipayan (3.3)Blakeney, alisha (7.5)Blozis, Shelley (6.2)Borboa, Danielle (12.5)Bordeau, Brian (2.2)Boyd, Eric (3.5)Branch, John (2.2 2.5, 5.5)Brockway, Gary (2.5)Brooks, John (12.7)Burton, Scott (3.6)Bush, Ronald (7.6)Butler, Danny (2.2 5.5)

C

Cano, Carlos (6.5)Carlson, Les (2.3, 3.1)

Chakrabarty, Subhra (3.4)Chang, En-Chi (6.2)Chen, Haozhe (6.6)Cherian, mary (7.7)Choi, yunsik (2.4)Choi, Jayoung (2.4)Chow, alan (12.5)Chung, Christina (6.2, 11.2)Clark, Ronald (3.4)Clark, melissa (3.5)Clarke, Theresa (3.5)Cleveland, mark (12.3)Coker, Kesha (7.6, 12.7)Cole, Dustin (7.1)Collier, Joel (10.4, 7.5)Concha, Jose (3.2)Cook, Robert (10.2)Cook, Laurel (5.2, 7.7)Crittenden, victoria (10.1)Crumbly, Jack (6.4, 11.8)Curan-Kelly, Catherine (2.2)

D

Dakduk, Silvana (3.2)Dalela, vivek (6.6, 9.5)Daniel, Lara (11.5)Das, neel (9.3)Davis, Lenita (7.6)Davis, Joshua (7.6)De Carlo, Thomas (5.6)Deitz, George (5.6, 9.5)Delpechitre, Duleep (11.8)Delvecchio, S. K. (7.3)Divine, Richard (10.3)Dorsch, michael (3.1)Drea, John (2.2)Drehmer, Charlie, (2.2)Duke, Charles, 2.2)Dunu, Emeka (11.5)

E

Easley, Richard (9.2, 10.2)Eastman, Jacqueline (12.6)Ellen, Pamela (7.1)Ellinger, alexander (12.2)Ellinger, andrea (12.2)Elmadag, a. Banu (6.6, 9.5)Engelland, Brian (2.2, 5.5)Enyinda, Chris (10.3, 11.5)Erffmeyer, Robert C. (1.4, 2.2, 4.1)Estelami, Hooman (10.4)

21

F

Ferguson, Jodie (7.1)Ferrell, O.C. (6.1, 10.2)Festervand, Troy (2.6)Fetschenn, marc (3.4)Fine, amanda (3.1)Flight, Richard (3.3)Flynn, Leisa (2.4)Fontenot, Renee (1.3)Foxx, William (10.3)Frank, Phillip (11.7, 12.4)Freling, Traci (11.2)Fries, Jennifer (7.1)

g

Gollnow, Heather (7.7)Garver, michael (5.5)Gatte, ashley (11.7)Gebremikael, Fesseha (10.3)Geissler, Gary (5.5)Genchev, Stefan (6.6)George , Babu (5.1)Goffnett, Sean (10.3)Golder, Peter (4.1)Goldring, Deborah (9.1)Goldsmith, Ronald (2.4, 3.4)Graham, Kenneth W. (3.4, 7.7)Gray, Gordon (9.1)Grewal, Dhruv, (2.2)Grove, Stephen (3.1)Gruber, Thorsten (11.4)

h

Hair, Joe (1.2, 6.1)Hansen, John (5.6)Harvey, James (9.4)Heilmann, Tobias (3.4)Hemsley-Brown, Jane (11.4)Henley, Walter (7.7) Henthorne, Tony (5.1)Hertzenberg, Steve (9.5)Hill, Donna (7.5)Hill, William (9.5)Hoffman, Doug (2.2, 5.5, 10.1)Hogevold, nils (12.1)Hood, Karen (11.5)Hopkins, Christopher (11.1)Howlett, Elizabeth (11.4)Hoyle, Jeffrey (12.1)Hsu, maxwell (12.6)Huggins , Kyle (5.6)Huhmann, Bruce (5.3)

Hult, Thomas (10.1)Hwang, yookyung (5.3)Hyman, michael (5.3)

i

ingene, Chuck (7.2)iyer, Rajesh (12.6)

J

Jae, Haeran (2.6)Jayachandran, C. (2.7)Jensen, molly (11.7)Johnston, Timothy (2.5)Jones, Scott (3.1)Joseph, mathew (11.4, 12.5)

k

Kahle, Lynn (3.1)Kalamas, maria (12.3)Kania, nathalie (11.4)Karaosmanoglu, Elif (3.5)Kees, Jeremy (5.2)Kemp, Katie (11.5)Kennett-Hensel, Pamela (2.6)Kerr, anthony (9.3)Key, martin (12.2)Khan, ihmran (2.4, 6.4)Kim, Wan (2.4)Kim, Jin-Woo (11.2)Kirpalani, nicole (2.5, 3.3, 9.4)Ko, Eunju (5.3)Kokonya, Jacklyne (7.5)Koku, Paul (7.1)Kopp, Steve (3.6)Kowalczyk, Christine (6.5, 11.6)Kraft, Fred (7.1)Krishen, anjala (5.4)Kulick, Jeffrey (9.4)Kull, alexander (12.4)Kurthakoti, Raghu (6.5)

l

Lacey, Russell (2.6)Ladik, Daniel (7.5)Lafferty, Barbara (12.4)Lane, Justin (12.7)Lardinoit, Thierry (10.4)Laroche, michel (2.7, 12.3)Leach, maria (2.4)Leach, mark (2.7)Lee, Eun (9.1)

22

Lee, Hyun (9.1)Liao-Troth, Sara (7.7)Limbu, yam (2.7, 6.2, 11.5)Ling, Howard (9.1)Linnhoff, Stefan (2.5)Lipscomb, Thomas (11.7)Liu, annie (2.7)Lowrie, anthony (11.4)Lund, Donald (5.6)

M

madden, Stan (10.2)madupu, vivek (12.7)maher, armro (6.4, 11.5)mallalieu, Lynnea (7.6)mangold, W. Glynn (2.5)manzur, Enrique (3.2, 6.5)marshall, Greg (6.1, 10.1)martin, Doug (2.2)martin , William (6.1, 9.3)martinez, Jennifer (6.5)marzaqchi, Hayder (6.4, 11.5)matulich, Erika (12.4)matuszek, Patricia (10.3)mayer, mark (5.2, 5.4)mbah, Chris (10.3)mcClelland, melinda (11.7)mcClure, Rex (12.1)mcCormick, James (3.4)mcCrohan, Kevin (9.4)mcEntee, Wendy (5.6)mcmanus, Kristy (11.8)mcneely, Sam (2.5)megehee, Carol (3.4, 5.3, 10.4)mena, Jeanette (7.2)menon, mohan (2.4, 6.4)meyer, Tracy (12.2)miller, Fred (2.5)mobley, mary (9.2)mobley, michel (9.2)moore, Robert (7.5)moore, melissa (7.5)morgan, Felicia (7.6)morgan, Tyler (5.6, 6.6)mosley, alisa (11.8)mourali, mehdi (10.4)muk, alexander (11.2)mullins, Ryan (7.2)murthi, B. P. S. (9.3)musgrove, Carolyn (12.2)

n

naidu, G. m. (12.6)nasco, Suzanne (6.5, 12.7)neale, Larry (3.3, 5.3)neese, William (6.4, 11.8, 12.1)nejad, mohammad (10.4)newman, Christopher (11.6)nicholas, H. Drew niculescu, mihai (5.3)nolin, Lauren (7.4)nonis, Sarath (2.3)

O

O’Brien, matthew (7.5)O’Connor, Thomas (10.3)Ogbuehi, alphonso (11.5)Olavarrieta, Sergio (3.2)Oliva, Suzanne (11.3)Ortinau, Dave (1.1, 2.1, 7.2)Ozcan, Timucin (3.6)

P

Padgett, Dan (2.3)Pae, Jae (9.1)Palmer, Richard (3.3)Paul, Pallab (5.5)Payan, Janice (12.1)Payne, Collin (5.3)Pelletier, mark (6.3)Pelton, Lou (9.2)Petrescu, maria (12.4)Philhours, melodie (2.3)Philpot, Frank (9.4)Piacitelli, Danelle (11.7, 12.7)Pitts, Bob (10.2)Poletti, michael (9.1, 10.3) Ponder, nicole (6.3)Pons, Frank (10.4)Powers, Richard (11.6)Purinton, Elizabeth (3.6)

R

Ralston, Peter (6.6)Raman, Pushkala (7.4, 11.4)Ranganathan, Sampathkumar (12.7)Rapp, adam (7.3, 12.2)Ratchford, Brian (9.3)Ratnatunga, Janek (7.1)Raymond, mary anne (2.3)Reppel, alexander (11.4)Richey, R. Glenn (6.6)

23

Roach, Joy (2.5)Roath, anthony (6.6)Robbie, Renee (3.3)Robicheaux, Robert (anniversary Breakfast)Rocco, Richard (2.2, 12.3)Roehm, michelle (6.2)Roehm, Harper (6.2)

S

Salas, Karima (6.5)Sen, Sandipan (12.7)Shanahan, Kevin (2.3)Shang, Shibin (5.6)Shannahan, Kirby (12.3)Shannahan, Rachelle (12.3)Sheng, Shirley (11.8)Sheppard, Reginald (12.3)Siemens, Jennifer (2.4)Singh, Shweta (9.3)Singh, mandeep (2.2, 5.5)Smith, J. Gary (7.3)Smith, Kathy (2.5)Sneath, Julie (2.6)Sooder, Karl (2.2)Spake, Deborah (10.4, 11.4, 12.5)Speckman, Robert (3.5)Stahl, Jessica (5.6)Stammerjohan, William (2.4)Stammerjohan, Claire (2.4, 6.4, 9.4, 11.8)Stewart, Geoffrey (11.8)Stokes, amy (11.6)Sumerlin, melanie (12.5)Suter, Tracy (2.2)Svensson, Gorann (12.1)Szocs, Courtney(3.3)

T

Tabibzadeh, Kambiz (11.6)Tanner, Jeff (2.2, 10.2)Taylor, Ronald (3.4, 7.7)Thakur, Ramendra (11.7, 12.7)Thomas, Stephanie (12.6)Thota, Sweta (6.2)Thyroff, anastasia (3.6, 7.1)Tokman, mert (9.5)Tomkovick, Chuck (11.2)Torres, Eduardo (3.2)Totten, Jeff (11.7)Turri, anna (11.6)

U

Uribe, Rodrigo (3.2, 6.5)

V

valette-Florence, Rita (5.3)valette-Florence, Pierre (5.3)vander Schee, Brian (5.5)varki, Sajeev (10.1)villarreal, Ricardo (6.2)vivek, Shiri (9.5)

W

Wagner, Judy (2.7)Wang, Lijuan (11.8)Wang, yawei (11.6)Wang, Stephen (12.6)Wang, Sijun (2.7)Watchravesringkan, Kittichai (11.7, 12.4)Weinstein, art (12.5)Wert-Gray, Stacia (9.1)Whalen, D. Joel (2.2)White, allyn (6.3, 11.6)White, Darin (5.6)Williams, alvin (5.1)Willis, P. Geoffrey (6.6)Wilson, J. Holton (7.4)Wilson, matt (3.1)Wittman, mike (9.1)Wood, Keri (11.7)Woolridge, Barbara (2.2, 5.5)

y

yelkur, Rama (11.2)

Z

Zhang,Lan(11.6)Zilles,Melanie(11.4)

24

nOTES

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C O n F E R E n C E SPONSOrS

W W W. m a R K E T i n G a D va n C E S . O R G

P R O g R A M S P O n S O R

Documents

SMA-2012 Special Session on Sustainable Supply Chains in Hospitality by Babu George, Tony Henthorne, Alvin Williams