90  Minute WEBSITE  

What  is  Brilla?  Who  am  I?  

 

Immigrant-­owned  small  businesses  should  to  be  

part  of  online  conversations  Bridging  ‘content  divides’  

   

 Rate  your  web  presence?

(Write it down--from 0-10)  

 What  does  a  better  online  presence  really  

mean?  

We  come  from:  “Let  me  stop  in  at  that  place  I  went  to  once.”  

   Now:  “Let  me  visit  their  

site  and  check  something.”  

 

DIRECT    

We  come  from:  “Try  my  friend’s  place.  I’ll  give  her  a  call  for  you.”    

 Now:  “I’ll  click  on  this  link  recommended  by  this  other  site.”  

 

REFERRAL    

We  come  from:  “Let  me  find  a  place  in  the  yellow  pages”  

 

Now:  “Let  me  google  it”    

SEARCH    

 If  I  already  have  a  presence,  do  I  even  need  a  website?  

Everybody  loves  their  phone.  

 

 Your  own  content  can  be  #1  in  a  search  about  your  

biz.    

You  have  a  hub  others  can  link  in  from.  

 

Websites=foundation  from  which  to  build.  

 

Social  Media  

Content  Planning  

Community  

Link  Building  

Basic  Website  

How  many  pages  is  sufficient  for  a  small  business  website?

(Write your guess)  

About  Page    

Products/Service  Page    

Contact  Page    

 Where  do  I  begin  with  writing  content?

Look  for  already  existing  that  you  own.  Or  write  it.  (Or  

hire  someone.)    

Do  not  copy  directly.  (You  will  be  punished  

by  SE.)    

Keep  content  separate  from  website  building.  

 

 I  have  my  content.  

Now  what?

Distinguish  between  domain  names...  

 

And  hosting..    

Select  your  publishing  application.  

 

 Why  is  Weebly  a  good  

option?

Role  of  search  engines  in  the  web.  

 

Bots  visit  your  site  and  read  content.  

 

SE  file  it  away  information  in  a  gigantic  library.  

 

When  you  query  they  retrieve  from  library  

(index).    

Using  their  algorithm.    

SE  read  using  HTML.  Not  flash  (yet).  Not  images.  

Not  pdfs.  

 OK.  Can  we  get  

started  with  building  the  website  now?

✓2-­3  pages  of  content  ✓1-­3  nice  photos  

(In  a  separate  file  on  hand)    

(CLICK)  

 What  should  I  do  once  

I  have  a  basic  website?

Social  Media  

Content  Planning  

Community  

Link  Building  

Basic  Website  

Keep  in  touch!  www.brillamarketing.com  

 

The  secret  to  getting  ahead  is  getting  started.  The  secret  of  getting  started  is  breaking  your  complex,  overwhelming  tasks  into  small  manageable  tasks,  and  then  

starting  on  the  first  one.  (Mark  Twain)  

 

Photo  credits  Slide  2  h)p://www.flickr.com/photos/intangible/2313862184/sizes/l/in/photostream/  Slide  10    h)p://www.flickr.com/photos/avlxyz/4613939017/sizes/l/in/photostream/  Slide  11  h)p://www.flickr.com/photos/86530412@N02/8210762750/sizes/l/in/photostream    Slide  12    h)p://www.flickr.com/photos/seeminglee/4041831244    Slide  14    h)p://www.flickr.com/photos/kowitz/847992535/sizes/l/in/photostream/  Slide  15    h)p://www.flickr.com/photos/scobleizer/4697192856/sizes/l/in/photostream/  Slide  16    h)p://www.flickr.com/photos/fragiletender/1490101428/sizes/o/in/photostream/        

Slide  17    h)p://www.flickr.com/photos/alexprevot/6102245535/sizes/l/in/photostream/  Slide  20    h)p://www.flickr.com/photos/hfiguiere/4802869688/sizes/l/in/photostream/  Slide  21    h)p://www.flickr.com/photos/sunfox/12886346/sizes/o/in/photostream/  Slide  23    h)p://www.flickr.com/photos/jaqian/346525494/sizes/l/in/photostream/  Slide  29  h)p://www.flickr.com/photos/42931449@N07/5263539723/sizes/l/in/photostream/  Slide  44    h)p://www.flickr.com/photos/bjornb/53538233/sizes/l/in/photostream/  Slide  45    h)p://www.flickr.com/photos/Otanas/4064851076/sizes/l/in/photostream/