DANA HOGANTHEREASA STEWART

DALLAS DOOLEY

Small Business Plan

DTD Primary and Urgent Care Clinic

Because your healthcare needs don’t always happen between 9am and 5pm

Executive Summary

PurposeDevelop a business plan for the

development of a new primary care/urgent care clinic in Atchison Kansas and the surrounding areas

Executive Summary

Analysis Market Analysis conducted using online information and

personal interviews to determine gap in provider coverage There is only one private practitioner in Atchison, all other were

associated with the medical clinic that is part of the Atchison Hospital.

Besides the Atchison Hospital, there are no clinics open past 7pm Combined population of roughly 15,000 people 2007 report showed that 75% of ER visits from the Atchison

community were for non-emergent care needs delivered to people younger than 21 years of age

Benadictine has 1502 student North Kansas Tech Center has 368 Top two diagnoses in the ER are acute pharyngitis and unspecified

otitis media

Business Description

DTD Primary and Urgent Care Clinic LLC Located in Atchison, Ks

DTD Primary and Urgent Care Clinic

Owned by D. Dooley FNP, T. Stewart FNP, D. Hogan FNP

Consulting Physician Dr. Ann Sokalsaki Will develop and annually review protocols Will NOT see patient’s in DTD Clinic

Primary Care Clinic with Urgent Care Extended evening hours for Urgent Care needs People of all ages will be able to be seen in the clinic Office hours will be Monday-Sunday 7am-Midnight With Holiday hours being 9am-7pm

DTD Primary and Urgent Care Clinic

DTD Primary Care and Urgent Care Clinic 4 Bed Unit Operating for PCP and UC Needs

7am- 5pm : 3 PCP Beds & 1 UC Bed

5pm-Midnight: 4 UC Beds

With a large radiology and procedures room available for all patients

Lease Information

Financial Plan

Building Rent $1800 /month, with the 1st six months free Build out will cost varies

Market Plan

DTD Primary and Urgent Care Clinic

List of Services

Primary Care Urgent Care

Minor Emergency Care Treat minor illnesses

Immunizations Medical Screens and Physicals Well Child Checks Education and Health Maintenance Well Women/Well Men Exam

DTD Primary and Urgent Care Clinic

Staffing: Nurse Practitioners

3 Full time (40-60 hrs./wk.) LPN

2 Full time (40hrs/wk.) 2 Part time (16 hrs./wk.)

Office Staff 3 Full Time (40 hrs./wk.)

PP 01/01/12 thru 01/07/12 Sunday Monday Tuesday Wednesday Thursday Friday Saturday

  1/1/2012 1/2/2012 1/3/2012 1/4/2012 1/5/2012 1/6/2012 1/7/2012

Provider              Dallas Dooley, ARNP AM AM PM PMDana Hogan, ARNP AM AM AM AM AMThereasa Stewart, ARNP * PM PM PM PM PM

Nursing staff              

Sally Smith, LPN 0700-1530 0700-1530 0700-1530 0700-1530 0700-1530

Paula Jones, LPN * 0700-1530 0700-1530

Tyler Anderson, LPN 1530-2400 1530-2400 1530-2400 1530-2400 1530-2400

Jamie Jennson, LPN 1530-2400 1530-2400

Office staff              

Joyce Miller 0700-1530 0700-1530 0700-1530 0700-1530 0700-1530

Glen Johnson 1530-2400 1530-2400 1530-2400 1530-2400 1530-2400

Stacey Erikson 1530-2400 0700-1530 0700-1530 1530-2400

PRN staff              Christine Walker, LPNSharity Perry, LPNJosh Freebird, LPN

On-Call staff *              

Our Goal

Improve medical care to people of the Atchison community

Provide Primary Care medical supportProvide Urgent Care Clinic, with extended hours

until Midnight 7 days a weekProvide options to the people of AtchisonDecrease the demand placed on the Emergency

Department, and in turn decrease the time patient’s have to wait in the ER waiting rooms.

Addition of Radiology and Talyst Med Dispensing Unit within 3 years

Market Analysis

Target Market:

Primary Care and Urgent Care needs Serve the community of Atchison and the surrounding

communities within a 40-50 mile radius Provide extended hours for Urgent Care needs, along

with a full 8 hour day of Primary Care Clinic open daily

Extended hours will provide more options to Atchison citizens

Market Analysis

Competition Dr. Tayiem

Private Sector with 6 years of service

Atchison County Hospital 25 in-patient beds, 9 bed ER, 4 bed ICU

Atchison Community Health Department Open 3 hours a day 5pm-8pm

Atchison County Health Clinic

Market Analysis

Strengths of DTD Primary Care and Urgent Care Location- Highly traveled road Longer Hours Weekends, Nights and Holidays New Graduates, new technology, fresh ideas Cheaper than the ER Various backgrounds of experience

Weakness of DTD Primary Care and Urgent Care Lack of connection to the community Building business with no clientele New Graduates- lack of experience No reputation in the community

Market Analysis

Environment Factors to affect our services

Healthcare reform Economic trends Atchison citizen’s money to spend on healthcare Unemployment rates of Atchison community

Legal Aspects Ability for the ARNP to practice solo Malpractice Lawsuits/Liability

Marketing Plan

Description As discussed earlier in the PPT

Comparison Experienced new graduate Nurse Practitioner with

knowledge in modern technology Open longer than any other clinic in town, besides the

ER Provide Primary Care along with Urgent Care to our

clientele Immediate Medication Dispensing

Market Plan

Disadvantages to DTD

Lack of Radiology Services Lack of Specialty Affiliation (Ortho, OB, Oncology) Limited rooms due to size constraints Lack of connection with the community

Market Plan

Image Provide affordable healthcare to the people of

Atchison Strive to run a customer-oriented business, and

provide our clients the highest level of care possible Convenience to the clients Easily accessible to the public Open door policy

Market Plan

Pricing 30% on medical supplies such as dressings, splints etc

DME that is obtained through the clinic will have a mark up for 45% this will provide the additional resources for application, education and continued follow up through the acclamation/adjustment phase

After hour services (after 6 pm) these will be at a 5% higher rate than normal office visit fees.

Promotion

Types of Advertisement Newspaper Radio Yellow Pages Internet Site Billboards Mail Flyers

Advertisement and Promotion

Ability to meet and exceed the healthcare needs of the Atchison Community

Open “after hours” to care for your healthcare needs

Safe and Dependable Healthcare

Ability to provide healthcare services to all ages

Finances

Start Up Costs Please Refer to Your Hand Out

Statement of Cash Flows Please Refer to Your Hand Out

Income Statement Please Refer to Your Hand Out

THANK YOU FOR ALLOWING US TO PRESENT OUR BUSINESS PLAN TO YOU

TODAY

Thank You