Small business Small business presentationpresentation

VALĒRIJA PETROVA, SEK, VALĒRIJA PETROVA, SEK, 1.KURSS1.KURSS

““Beer is made by men, wine by Beer is made by men, wine by God.” God.” ― ― Martin Luther

ContentContent

Company profileCompany profile ProductionProduction SWOT analysisSWOT analysis Overall goal of the companyOverall goal of the company Company structureCompany structure Company cultureCompany culture Advertisement and marketing activitiesAdvertisement and marketing activities Main shopMain shop

Company profileCompany profileName of Name of CompanyCompany LtdLtd “Summertime” “Summertime”

ActivitiesActivities Produces fruit winesProduces fruit wines

WorkforcWorkforcee

450450

ProfitsProfits Average profitabilityAverage profitability

LocationLocation Riga, LatviaRiga, Latvia

MarketMarket One small factory, 10 small local One small factory, 10 small local shops, 3 shops abroad, online shops, 3 shops abroad, online

shop shop

TurnoverTurnover 500’000 Ls500’000 Ls

PlansPlans To built second factory in Liepaja To built second factory in Liepaja and transport wines to Great and transport wines to Great

Britain and USA by seaBritain and USA by sea

SummertimSummertimee

ProductionProduction

SummertimSummertimee

mango champagnemango champagne

white strawberry table wineswhite strawberry table wines

pineapplepineapple

guavaguava

hibiscushibiscus

Corporate strategy and Corporate strategy and structurestructure

SWOT analysisSWOT analysisInte

rnal

Inte

rnal

StrengthsStrengthsCustomer baseCustomer baseGrowing companyGrowing companyProfessional and well-trained Professional and well-trained staffstaffMany product linesMany product lines

WeaknessesWeaknessesTaxationTaxationPoor design of the bottles Poor design of the bottles

and packagingand packagingOld machinery Old machinery

Exte

rnal

Exte

rnal

OpportunitiesOpportunitiesSales before holidaysSales before holidaysRemoval of international trade Removal of international trade barriersbarriersArrival of new technologiesArrival of new technologies

ThreatsThreatsEconomy (introduction of the euro)Economy (introduction of the euro)New government regulations New government regulations

(for selling alcohol drinks)(for selling alcohol drinks)Lack of demand after Christmas and Lack of demand after Christmas and New YearNew Year

SS WW

OO TT

Overall goal of the companyOverall goal of the company

Strategic planning

Long-term goal is: to establish to establish Summertime Summertime as as the leader the leader of wine of wine producers in producers in Baltic regionBaltic region

Operational planning

to continue to focus on the core strengths of the winery and to «stay the course»

developing a «brand sales strategy»

build more factories

Short-term goals are:

Company structureCompany structure

Functional structureFunctional structure

Board of management

Factory workers

Shop workers

Online shop assistants

Company cultureCompany culture

Family culture + Eiffel Tower cultureFamily culture + Eiffel Tower culture

Face-to-face relationships

One big leader (Managing Director)

Steep hierarchyEverybody knows

their role

Marketing activitiesMarketing activities Advertising in Advertising in

public transport, public transport, newspapers newspapers

TV and Radio TV and Radio commercialscommercials

Free degustation Free degustation after product after product presentation (also presentation (also in the whole chain in the whole chain of shops)of shops)

Main shop in the factoryMain shop in the factory

SummarySummary

Ltd Summertime is Riga based company Ltd Summertime is Riga based company which produces fruit wineswhich produces fruit wines

The overall goal of the company is to be The overall goal of the company is to be established as a leader of wine producers established as a leader of wine producers in Balticsin Baltics

It is company with functional structure and It is company with functional structure and combining of family and Eiffel Tower combining of family and Eiffel Tower cultureculture

Before buying a wine in our shops You can Before buying a wine in our shops You can degustate it for FREEdegustate it for FREE

Life is too short to

Life is too short to

drink bad wine!drink bad wine!