458 wordsSmall Business Success Secret

The real secret to small business success has nothing to do with technology tools, theinternet or anything like that. In fact, it isn’t even a real secret. It has been around sinceman started to communicate. It’s WORDS!

Words carry enormous power. They can make you laugh hysterically, or destroy arelationship or friendship. Words have more power in them than any other tool at yourdisposal.

Effective use of words, especially in business, means skyrocketing sales, satisfied clients,happy employees, and a profitable and secure future. Yet, less than 1% of smallentrepreneur businesses use words with full power.

The power of words can be learned and used effectively by anyone, and when this poweris harnessed there’s nothing on this earth that can stop you. This art of using words iswhat is called copy writing. It makes or breaks your sales and advertising material.

One of the ways an “amateur” copywriter who is writing for his own product or businesscan beat the experienced pro is by infusing the sales letter or ad with his own, honest,intense enthusiasm. When doing selling in print, enthusiasm is just as important as inface-to-face selling.

This is why you can’t just sit down and write an ad “on command”, like you can sit downand do bookkeeping. You have to work up some enthusiasm for the job and theproposition you’re putting across.

If I’m going to write an ad or some other sales material the first thing in the morning, as Ioften do, I try to set my subconscious mind working on that job before I go to bed thenight before. Sometimes I wake up with the “big idea” that I need, other times I at leastwake up with ideas and a readiness to write them and pick and choose.

Don’t force yourself to “grind out” direct-response copy when you really don’t feel like itbecause the result will be flat and mechanical. It may be technically correct with aheadline, subheads, bullet points, an offer, etc., but it will lack spirit and enthusiasm.

The person who is genuinely enthusiastic about what he/she is selling definitely has anadvantage. That’s why the freelance pro copywriter should always download as much ofthe pitch from the product’s most enthusiastic salesperson as possible. Then transfer it topaper and shape and mold it to perfection.

Over the years, the work I’ve done for clients and ad agencies has proven that the mostsuccessful work was for clients that were passionate and enthusiastic about what theysell. So before you tackle that next ad for your business, make sure you’re as enthusiasticabout it as you want your clients to be.