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Small Cell case in Boracay –
Philippine Globe
Small Cell MO
2
Excellent User Experience Contribute Customer’s Competiveness
High user experience: Famous tourism place
High traffic: Thousands of people spend the weekend or
the vocation in Boracy
Big event: Many big events in each year.
• The 23th APEC in 2015
• The local concert of supper star
• Global summer takeover event show
The 23th APEC in 2015 Summer Takeover Event Show
Boracy, Philippines
A competitive MBB network is needed!
3
Challenge1: High Traffic, Poor User Experience
Low capacity for Guilly’s & Club Paraw events
Sander van Doorn HIPHOP
Weak coverage in EPIC BAR
• PS 3G: Not useable
• PS LTE:
DL 0.21Mbps
UL 0.18Mpbs Knife Party
BORACAZ
BORACOWZ
DMALLZ
REGINZ
• Throughput: 400kbps
• Accepted users: only 300 with high CSFR
Existing Sites
4
Challenge2: Site Acquisition is The Deployment Bottleneck
Site acquisition is difficult with private owner
5
7 Sites On Air in 1 Week Boracay Beach, Philippine Summer Event
Hot Tourist Spot + Big Event
Experience Traffic
7 sites on air in 1 week, quick response to customer
Accurate site planning for coverage and capacity
Easy site solution, reuse existing resource
Co-carrier deployment to improve efficiency
BTS3902E
6
Excellent User Experience
Best Micro Result
0
100
200
300
400
500
600
700 3G DCH User Num BH
w. Small Cell
Avg. 600
wo. Small Cell
Avg. 260
200+%
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000 3G HSDPA Traffic BH (MB)
w. Small Cell
Avg. 3000
wo. Small Cell
Avg. 1800 65+%
Best Macro Result
Capacity
User Experience
Copyright©2015 Huawei Technologies Co., Ltd. All Rights Reserved.
The information in this document may contain predictive statements including, without limitation,
statements regarding the future financial and operating results, future product portfolio, new technology,
etc. There are a number of factors that could cause actual results and developments to differ materially
from those expressed or implied in the predictive statements. Therefore, such information is provided
for reference purpose only and constitutes neither an offer nor an acceptance. Huawei may change the
information at any time without notice.