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FIELD TOOLS
01
SMALL STUDIO
Digital Asset & File Supply02 SUPPLY OF CREATIVE BRIEFS & TEXT ASSETS
03 SUPPLY OF HIRES IMAGE ASSETS
04 SUPPLY OF LORES IMAGE ASSETS
05 RULE OF THUMB GUIDE FOR IMAGE SIZES
06 SUPPLY OF VECTOR, LOGO AND KNIFELINE FINES
07 SUPPLY OF DATA, CHARTS OR GRAPHS
08 TRACKING CHANGES AND SUPPLYING GREAT FEEDBACK
09 FILE NAMING PROTOCOLS
10 GOOD FOLDER ORGANIZATION
11 PRINT SIZE GUIDE
12 DEVICE SIZE GUIDE – RESPONSIVE DESIGN
13 IMAGE SIZE GUIDE – ASPECT RATIO
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Text
02 Supply of Creative Briefs & Text Assets
Overview
• Write a Background that outlines your Problem, strategically
• Write Clear Objectives and Aims that you are seeking
• Include any Key Dates that need to be adhered to.
IDEAL PRACTICE
Supply as shared Google Drive ‘Document’ or ‘Sheets’ file.
NEXT BEST
Supply as Microsoft Word (.doc, .docx) or Text Edit (.txt, .rtf) file.
AVOID
Unstructured typing directly into an email program with copies and
replies from other stakeholders forwarded with your email.
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Images
03 Supply of HiRes Image Assets
Overview
• DPI of the image needs to be 300dpi or higher
• The definition of a printed image will be given in DPI (dots per inch) or PPI (pixel per inch).
• This point number means that a printer can print so many points per inch (=2.54cm). The higher the value, the finer the print.
• Acceptable file types are (.tif, .psd) and in some cases, but not all, (.jpg, .eps)
IDEAL PRACTICE
Check each image in Photoshop by opening the image and navigating to Image > Image Size in the top tool bar.
NEXT BEST
If you do not have access to Photoshop, you can obtain other image asset tools like Exif Tool (http://www.sno.
phy.queensu.ca/~phil/exiftool/) or Gimp (http://download.cnet.com/GIMP/3000-2192_4-10073935.html)
AVOID
Supplying images that are saved from browsing the internet.
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Images
04 Supply of LoRes Image Assets
Overview
• Typically lower DPI than a HiRes image, but should be at least 72dpi, preferably higher
• Usually the file type will be RGB, which is ideal for use on screen/for the web
• Acceptable file types are (.gif, .png, .jpg)
IDEAL PRACTICE
Check each image in Photoshop by opening the image and navigating to Image > Image Size in the top tool bar.
NEXT BEST
If you do not have access to Photoshop, you can obtain other image asset tools like Exif Tool (http://www.sno.
phy.queensu.ca/~phil/exiftool/) or Gimp (http://download.cnet.com/GIMP/3000-2192_4-10073935.html)
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Images
05 Rule of Thumb Guide for Image Sizes
Overview
• If the JPEG is less than 250kb, it will only be suitable for use on screen.
• 250kb – 500kb might be usable as a small thumbnail
• 500kb – 1mb usable up to A7 (one eighth of an A4 sheet)
• 1mb – 1.5mb up to A6 (one quarter of A4)
• 1.5mb – 2mb up to A5 (half A4)
• 3.5mb up to A4
• 6mb+ A3 or over
(Source: http://hullabaloo.co.uk/blog/high-res-or-low-res-how-to-make-sure-your-digital-images-are-suitable-for-print)
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Vectors
06 Supply of Vector, Logo and Knifeline files
Overview
• These should be generated from a vector based program
• These files are scaleable to any size, therefore are preferred when supplying important logo files for brand identities
• Acceptable file types are (.ai) and in some cases, but not all, (.pdf, .eps)
• Knifeline files for packaging should be based on lines made from a ‘Stroke’ as opposed to a ‘Fill’. See this link for information
on the difference between them (https://helpx.adobe.com/illustrator/how-to/illustrator-working-with-fill-stroke.html)
IDEAL PRACTICE
Supply a vector-based image that is saved directly from Adobe Illustrator.
NEXT BEST
In some cases, these graphics can be supplied as .pdf or .eps files.
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Graphs
07 Supply of Data, Charts or Graphs
Overview
• High quality and carefully prepared assets will get the best results with printing or replication.
IDEAL PRACTICE
Supply as a HiRes image that can be inserted directly into a document. If the Chart/Graph
is to be redesigned, having this as a HiRes image will aid in the accuracy of the update.
NEXT BEST
On some occasions these can be supplied successfully as a Powerpoint file (.ppt).
AVOID
Graphics that are inserted into Microsoft Word (.doc, .docx) and LoRes images
downloaded from the web .
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Feedback
08 Tracking Changes and Supplying Great Feedback
Overview
• Providing great feedback on creative work can be made into a very simple and logical process. It’s important to be clear and specific.
• Add dates to the end of each file name for tracking versions of edits
eg. MyDesign_CHANGES_jan12_requested.docx
eg. MyDesign_CHANGES_jan13_made.docx
• When giving notes back to Small Studio, be very specific about changes. Cite specific examples of what you need completed,
eg. change ‘Word X’ on Line 1, Paragraph 2 of Page 8 in My Document.
IDEAL PRACTICE
Supply your changes with Comments/Markup on an Acrobat PDF file.
This allows you to place and highlight edits directly where they need to occur.
NEXT BEST
If you are more comfortable with an analogue process, simply print out the document and
write your notes very neatly and send back to Small Studio via a HiRes scan.
AVOID
Compiling notes from all Clients/Stakeholders into one, big unfocused email.
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply File Naming
09 File Naming Protocols
Overview
• Use logical and smart language when making file names.
• Avoid long and vague file names. Remedy this by adding wording to the file that describes exactly what it is,
eg. MyCompany_CEO_profile_photo.jpg
eg. MyCompany_LOGO_full_colour.eps
eg. MyCompany_REPORT_jan2015_draft_1.0.pdf
• Don’t use spaces in your file names.
• Don’t use symbols, spaces or punctuation marks other than a dash ( – ) or underscore ( _ ) in your file name.
Read more about this here (http://support.apple.com/en-is/HT202808)
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Folder Setup
Download Folder(.ZIP FILE)
10 Good Folder Organization
Overview
• We have created a .zip file that you can download which contains a File Folder Set that fits seamlessly with the way that Small Studio
works. This mirrors the file hierarchy that we use. Here is an overview of what each of these sub-folders relates to:
ASSETS
Save all images, logos, charts/graphs for use in your design or document here.
BRIEFS
If you are using Google Drive, save a link to your document here OR
Add all Microsoft Word (.doc, .docx) or Text Edit (.txt, .rtf) files here.
CONCEPTS
Save all concept designs that you receive from Small Studio here. These are usually the initial or exploratory design ideas.
DESIGN DEVELOPMENT
These are the files that are more refined versions of the work, based on rounds of feedback between you and the Studio.
FINISHED ARTWORK
These files are the final print-ready versions of your creative work. This folder could contain final Logo Files to Report Documents
to Apparel Design. The only items that should be kept here are the absolute final files for printing or distribution to other
stakeholders in your Company or Network. A sub-folder named Links may be present here if there are other image, fonts or logo
assets that accompany the final art files..
WEBSITE
This folder should contain any relevant files that are used to create your website project with Small Studio. This may include
images for slideshows, portions of code or multimedia files (video or music). Prior to a website design and build you will
provide. Wireframes and/or Functional Spec which outline the architecture of your website project with us.
These should be saved here in a sub-folder.
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Print Sizes
11 Print Size Guide
Overview
Understanding paper size can help when it comes
to organizing print work with your brand assets.
A1 Large Street Poster
(59.4cm wide x 84.1cm tall)
A2 Street Poster
(42.0cm wide x 59.4cm tall)
A3 Cafe Poster
(29.7cm wide x 42.0cm tall)
A4 Documents & Reports
(21.0cm wide x 29.7cm tall)
A5 Flyer
(14.8cm wide x 21.0cm tall)
A6 Postcard or Small Flyer
(10.5cm wide x 14.8cm tall)
A1
A2
A3
A4
A5
A6
Mobile Portrait
(320 pixels wide)
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Device Sizes
12 Device Size Guide – Responsive Design
Overview
It’s a common practice to showcase images on websites in slideshows, often full screen. To make sure your images look their best on
a number of devices it pays to take screen proportions into account. Though by no means comprehensive to all devices on the market,
the most popular screen resolutions at the time of writing are below. On the next page you will see how these proportions work across
different devices.
Tablet Portrait & Landscape
(768 pixels wide)
Notebook Landscape
(960 pixels wide)
Desktop Landscape
(1280 pixels wide)
320px 960px
1280px
768px
FIELD TOOLS
SMALL STUDIO
Digital Asset & File Supply Aspect Ratio
13 Image Size Guide – Aspect Ratio
Overview
Below are some examples of how different popular image aspect ratios (based on the measurements from the previous page)
can appear on different devices.
5:4 ratio Landscape
16:9 ratio Landscape
2:3 ratio Portrait
FIELD TOOLS
14
Enjoy!©2015 SMALL STUDIO Digital and Print Design Adventurers
Shop 8, Hardwick Building
459 Sydney Rd, Brunswick, Vic 3056
(03) 9381 0996
0425 719 404
smallstudio.com.au
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