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A comparison of completed and uncompleted profiles
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Local Search
Google - 65.9% market share of all search in US !
Claimed profile
Things to look for on Google Places h8p://www.google.com/places/
Descrip>on
At least 5 pictures from the owner.
Picture or logo from the owner.
Completed company info
NOT claimed
Things to look for on Google Places h8p://www.google.com/places/
No descrip>on
No pictures from the owner
Not the owners picture
No site link
No hrs of opera>on
Google – 65.9% market share of all search in US
Business has Google Places profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, etc… Profile is pulling recent reviews
Local Search
Bing – 15.1% market share of all search in US
Bing
Things to look for on Bing Local h8p://www.bing.com/local/
Full Descrip>on
Pictures from the owner
Business info & site link
Owner logo/photo
Hours City, Payments Categories
Bing – 15.1% market share of all search in US Business has Bing profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Bing Things to look for on Bing Local h8p://www.bing.com/local/
No Descrip>on No Pictures
Business info & site link
No Owner logo/photo
Hours City, No Payments Categories
Bing – 15.1% market share of all search in US Business has Bing profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Claim here
Local Search
Yahoo – 14.1% market share of all search in US !
Yahoo
Things to look for on Yahoo Local h8p://local.yahoo.com/
Hours, categories, brands, products & services
Business picture/logo Business info
& site link
Yahoo – 14.1% market share of all search in US Business has Yahoo Local profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Yahoo
Things to look for on Yahoo Local h8p://local.yahoo.com/
Hours, categories, menu, Payment descrip>on
No business Picture/logo
Business info & site link
Yahoo – 14.1% market share of all search in US Business has Yahoo Local profile Profile has been claimed by owner and includes all key data Profile has been customized with content, photos, logo, widgets, etc… Profile is pulling recent reviews
Social Media Profiles
Facebook – Largest social network with over 850 million people. !
Basic business informa>on – see next slide for about sec>on
Ac>vely pos>ng
Cover Photo & logo profile picture
Proper business page with like bu8on and message func>on
Custom apps
Custom URL
About us descrip>on
Business address, phone & web links
Completed Basic Info
Payment
Social Media Profiles
Twitter – over 100 million users, popular tool to stay engaged w/customers !
Customized background
Customized with key informa>on and logo
Page is ac>vely twee>ng
Using hashtags #
Page is growing a following
Business name, descrip>on, web links
Social Media Profiles
Linkedin – popular B2B social network with great tools for any business !
Employees
Customized with logo & descrip>on
Company info
Growing a following
See next slide
Blog updates
Customized product spotlight
Services
Recommenda>ons
Social Media Profiles
Google+ – new social network, growing fast, power of google !
Address info on map
Customized with logo or photo
Completed profile
Customized row of pictures
Make a Google+
Google+
Web links and contact info
Customized with logo or photo
Google+
Completed about sec>on
Media Sharing Channels
Youtube – video sharing network, and second largest search site !
Youtube
Custom channel Customized with background logo or photo
Owners videos
Make a Youtube
Media Sharing Channels
Pinterest – popular network for creaHng and sharing content !
Mul>ple boards have been created
Customized with logo/info
Growing a following
Media Sharing Channels
Flickr – photos are the most popular shared content, great tool for business !
Flickr
Business page custom logo/flickr name
Different sets of pictures
Title, descrip>on & tags in each picture
Media Sharing Channels
Issuu – unique tool to share catalogs, menus, por^olios !
Issuu
Business page custom logo/web links
Recently uploaded Content >tled & tagged for search
Stats & engagement
Location & Review Profiles
Foursquare – 15 million strong, with over 1 million “check-‐ins” every day !
Foursqaure
Business page with contact info, web links & descrip>on
Owner uploaded photos
Profile claimed
Check-‐in special
Business page with contact info, No web links & No descrip>on
User uploaded photos
Profile claimed
No check-‐in special.
Profile NOT claimed
Foursqaure
Location & Review Profiles
Yelp – powerful review and “check-‐in” site which should not be ignored !
Yelp
Business page with address, contact info, web link & menu
Very complete informa>on
Custom logo or photos.
Reviews
Claimed profile
Business page with address, contact info & No web links
Incomplete informa>on
No custom logo or photos.
No reviews
Not claimed
Yelp
Location & Review Profiles
Citysearch – local guide with profiles and reviews that feed to search !
Citysearch
Business page with address, contact info & social links, maps and direc>ons
Custom logo or photo
Reviews
Category and payments completed
Owner uploaded photos
Business page with address, contact info & no social links No custom
logo or photo
No reviews
Not completed
Profile not claimed
Citysearch
Location & Review Profiles
Mapquest – 1 in 5 people use this service to get direcHons to local businesses !
Mapquest
Business page
Custom logo or photo
Completed profile
Contact info and site link
