Smart glasses for ‘Intelligent Protection’

April 6, 2017, London

Monika Schulze

Head of Global Marketing,

Zurich Insurance Group

Advisor to Atheer

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Insurance is an extremely attractive market

Non-traditional companies with global presence and scale can leverage their power

Fintechs are entering the market

We are challenged by new players

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Positive experience with insurers:

– 47% tot.

– 34 % Gen Y

And we are challenged by increasingly demanding customers

3 Text Source: Capgemini 2016; Image source: Google

Zurich positions the brand around intelligent protection

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Technology to support “Intelligent protection”

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Projected revenues topping $120 billion by 2020 for both VR and AR platforms

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Definition of Augmented and Virtual Reality

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Augmented reality

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Market focusing on B2B applications

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The Digi-Capital AR/VR 2016 report forecasts that AR will reach $90 billion by 2020 with the initial focus on enterprise usage

The Tech Pro Research survey from Jan 2016 states that 67 % will consider AR for future use at their organization, and 20 % plan to use it within the next 12 months

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Augmented reality benefits for B2B

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Companies around the world are creating next generation enterprise applications to empower the 21st century workforce

In today's business landscape, there are millions of "deskless" professionals who need more efficient mobile computing solutions that will make their work easier and in many cases also safer

For professionals such as field engineers and technicians who often need to work hands free and at the same time need to access data, it is still difficult to fully leverage digital technology without significantly interrupting their workflow

Take the example of risk engineers and field inspectors: with e.g. smart glasses support they can now access checklists and site plans, capture work progress in real-time and consult with remote experts, without having to hold any device as they climb ladders and operate in tight spaces

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Film with Z risk engineers

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Current hurdles B2B

12 Source: Google

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AR & VR is being strategically used as a tactic to:

Show how a brand can constantly evolve and be innovation leader (Albert Heijn Loyality Campaign)

Immerse users in a branded entertainment experience and add excitement (Dutch National Ballet)

Demonstrate product attributes, features, functionality (IKEA etc.)

Immerse users in a branded sponsorship experience and add excitement at events for social media sharing (Zurich Marathon Barcelona)

Add a new, more exiting dimension to traditional print and video story-telling (Zurich Motor Campaign)

AR and VR for marketing campaigns

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VR for an increased impact

14 Source: Samhoud media

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Best practise example: Albert Heijn campaign in the NL

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Albert Heijn example

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How to bring dinosaurs to life

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The Dutch National Ballet Creates VR-Only Performance

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Making off

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#zurichmarathonvirtual as best practise example

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@ Marathon Barcelona Expo, March 11, 2017:Welcome to the first virtual marathon.

Want to run under water with whales?

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Successful motor campaign enriched with AR elements

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AR App «Car Hunt»: Online-Game and employee engagement

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Our way of life is about to change dramatically, that holds also true for the way we are doing business

There are many ways that augmented and virtual reality will change the world

Experiment and pilot to get a feel for the technology and to build first use and business cases

Be clear what you want to achieve …

Summary

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Customer first, technology second

26 Text Source: Google

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Technology is not everything

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1. Twitter: @MonikaESchulze

2. LinkedIn: https://www.linkedin.com/in/monikaschulze

Ways to stay connected

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