Smart Milestones Tailored forchallenges their natural body resistance. Brain development is important in this phase as they start applying what they have learnt from their surroundings

Tailored for Smart Milestones

For Healthcare Professionals Only.

Outline of Presentation


Introduction of developmental

milestones

Dutch Lady new range of formulated

milk powder for children

Kids do not grow just by age,

Life — A Series of Milestones


Did you know?

but by achieving a series of milestones

A child goes through tremendous developmental changes and achieves different milestones as he/she grows.

Achievement of the milestones is an indication of growth and development of a child.

Some of the important milestones could be:1,2

Developmental Milestones


A child requires a proper blend of nutrients for every developmental milestone achievement.

The new range of products by Dutch Lady is specifically tailored to support each smart milestone of your child.

Developmental Milestones


At 1 – 2 years …Curious


A 1–2 years’ old, children starts observing, grasping, playing and pointing.

An important requirement for these activities is vision.

Brain development is also important during this phase as they start to learn and remember what they see in their surroundings.

Key characteristics include:3,4

- Finding out how things work- Imitating others’ actions - Interested in locating hidden objects

Curious (1 - 2 years)


Nutrition to support curiosity in children aged 1-2 years who are eager to find out more about the world:

Nutrient Benefit

DHA Brain development5

Vitamin D Active absorption of dietary calcium6

Taurine Antioxidant for protection of eye and brain7

Vitamin A Supports visual function8,9

Inositol Forms clear eye lens 10

Formulated Milk Powder for Children

Dutch Lady CuriousTM Visual and Brain Development



At 2 – 4 years …Explore

A 2–4 years’ old, children want to understand why things are the way they are by tasting and touching them again and again, which challenges their natural body resistance.

Brain development is important in this phase as they start applying what they have learnt from their surroundings.


- Solving simple puzzles- Recognising and painting familiar surrounding objects- Matching shapes and objects


Explore (2 - 4 years)

Nutrition for children aged 2-4 years who are becoming more active and starting to explore their surroundings

Nutrient Benefit


Selenium Neutralise free radicals and develop host body defence11,12

Zinc Neutralise free radicals and develop host body defence11,12


Magnesium Maintain normal nerve and muscle function13

Dutch Lady ExploreTM Immunity and Brain Development

For Healthcare Professionals Only. Formulated Milk Powder for Children


At 4 – 6 years …Create

At 4–6 years of age, creativity is a form of problem solving and requires adaptability and flexibility of thoughts

Brain development is very important in this phase as children learn, memorise and make connections


- Making up new endings of the familiar stories- Building things by following simple steps- Imagining new games and

playing pretend games


Create (4 - 6 years)

Nutrition for children aged 4-6 years who are becoming more creative and imaginative

Nutrient Benefit



Tyrosine Supports cognition and performance14

Choline Memory enhancement15

Magnesium Maintain normal nerve and muscle function13

For Healthcare Professionals Only. Formulated Milk Powder for Children

Dutch Lady CreateTM Creativity and Brain Development

15For Healthcare Professionals Only.

At 6+ years…Learn

Children aged 6 years and above learn important social and verbal skills.

They also require focus and memory in their childhood life.


- Remembering information and applying it in new situations

- Enjoying board games- Engaging in problem-solving activities

Dutch Lady LearnTM

Alertness, Memory and Brain Development


Nutrition for children aged 6 years and above. Focus and good memory skills are important for learning:

Nutrient Benefit


Magnesium Regulates energy availability16


Vitamin B2 and Vitamin B12

Energy production and improve neurological function17,18

Casein Relaxation and proper sleep19


Dutch Lady LearnTM Cognitive Development: Alertness, Memory and Brain Development

Formulated Milk Powder for Children

Kids do not just grow by age, but by achieving a series of milestones.

A child requires a proper blend of nutrients for every developmental milestone achievement.

The new range of products by Dutch Lady with the NutriPlanTM with 5 DHA is specifically tailored to support each smart milestone of your child.


Summary

*Compared to Previous Formulated Milk Powder for Children (Year 2009)

Tailored for Smart Milestones

Volume & Value market share calculation based on data reported by The Nielsen Company Retail Audit data subscription for Annual Period Ending October 2014.For Healthcare Professionals Only.

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Quiz Time

Kids do not grow by age but by achievement of _______________.

Quiz 1

milestones

Which of the following functions does DHA perform?

a)Physical growthb)Brain developmentc)Forms clear eye lensd)Promotes gut bacteria

Quiz 2

The new range of products by Dutch Lady with ________________ is specifically tailored to support each smart milestone of your child.

Quiz 3

*Compared to Previous Formulated Milk Powder for Children (Year 2009)

Quiz 4

Which of the following age group does the Dutch Lady CuriousTM cater to?

a) 1–2 yearsb) 2–4 yearsc) 4–6 yearsd) 6 years and above

Which of the nutrients present in Dutch Lady Explore TM help to neutralise free radicals and develop host body defence.

a) Selenium and zincb) DHA and zincc) Vitamin B2 and B12

Quiz 5

Thank you

1. Birth-to-five development timeline. NHS. Available from: http://www.nhs.uk/Tools/Pages/birthtofive.aspx#close. Accessed on November 18, 2014.

2. Developmental milestones. Centers for disease control and preventions. Available from: http://www.cdc.gov/ncbddd/actearly/milestones/. Accessed on November 18, 2014.

3. UNICEF. Early childhood development: The key to a full and productive life. Available from http://www.unicef.org/dprk/ecd.pdf. Accessed on November 18, 2014.

4. Gerber RJ, Wilks T, Erdie-lalena C. Development of milestones: Motor development. Pediatrics in Review . 2010;31(7):267–277.

5. Innis SM. Dietary (n-3) fatty acids and brain development. J Nutr . 2007;137:855–859.6. Cashman KD. Calcium and vitamin D. Novartis Found Symp . 2007;282:123–138.7. Ripps H and Shen W. Review: Taurine: A “very essential” amino acid. Mol Vis . 2013;18:2673–2686.8. Mayo-Wilson E, Imdad AI, Herzer K, et al. Vitamin A supplements for preventing mortality, illness, and

blindness in children aged under 5: systematic review and meta-analysis. BMJ . 2011;343:d5094.9. Standing Committee on the Scientific Evaluation of Dietary Reference Intakes. Vitamin A. In: Dietary

Reference Intakes for Vitamin A, Vitamin K, arsenic, boron, chromium, copper, iodine, iron, manganese, molybdenum, nickel, silicon, vanadium and zinc. Washington: The National Academics; 2001. Available from http://www.nap.edu/openbook.php?record_id=10026&page=82. Accessed on November 18, 2014.

10. Ramakrishnan S, Sulochana KN, Punitham R. Two new functions of inositol in the eye lens: antioxidation and antiglycation and possible mechanisms. Indian J Biochem Biophysics . 1999;36:129–133.

References


11. Standing Committee on the Scientific Evaluation of Dietary Reference Intakes. Selenium. In: Dietary Reference Intakes for Vitamin C, Vitamin E, Selenium, and Carotenoids. Washington: The National Academic Press; 2001. Available from: http://www.nap.edu/openbook.php?record_id=9810&page=284. Accessed on November 18, 2014.

12. Shankar AH, Prasad AS. Zinc and immune Benefit: the biological basis of altered resistance to infection. Am J Clin Nutr . 1998;68:447s–463s.

13. Dietary supplements fact sheet: Magnesium. National Institutes of Health. Office of dietary supplements. Available from http://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/ . Accessed on November 18, 2014.

14. Deijen JB, Wientjes CJ, Vullinghs et al. Tyrosine improves cognitive performance and reduces blood pressure in cadets after one week of a combat training course. Brain Re Bull. 1999;48:203-209.

15. . Zeisel SH. Choline needed for normal development of memory. J AM Coll Nutr . 2000;19(5):528S–531S.

16. Swaminathan R. Magnesium metabolism and its disorders. Clin Biochem Rev . 2003 May;24(2):47–66.

17. Standing Committee on the Scientific Evaluation of Dietary Reference Intakes. Riboflavin. In: Dietary Reference Intakes for Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12,Pantothenic Acid, Biotin, and Choline. Washington: The National Academic Press; 1998. Available from http://www.nap.edu/openbook.php?record_id=6015&page=87. Accessed on November 18, 2014.

18. Standing Committee on the Scientific Evaluation of Dietary Reference Intakes. Vitamin B12. In: Dietary Reference Intakes for Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Pantothenic Acid, Biotin, and Choline. Available from: www.nap.edu/openbook.php?record_id=6015&page=306. Accessed on November 18, 2014.

19. Bakker-zierikzee AM and Smits MG. Sleep improving effects of milk. Friesland Foods Western Europe; 2007. Available from: http://www.nswo.nl/userfiles/files/publications/jaarboek-2007/bakker-zierikzee.pdf. Accessed on January ashington: The National Academic Press; 1998. Available from http://2, 2014.


References

Documents

Smart Milestones Tailored forchallenges their natural body resistance. Brain development is important in this phase as they start applying what they have learnt from their surroundings