week 25 / 20 June 2013

Luxembourg

Providing responsible entertainment for children

Germany

Interview withFrank Hoffmann

Australia

UK’s Channel 5picks up Wentworth

The Netherlands

Communication 2.0requires Pressroom 2.0

SMARTADVERTISINGMatthias Dang on new ways to advertise on Smart TVs

week 25 / 20 June 2013

Luxembourg

Providing responsible entertainment for children

Germany

Interview withFrank Hoffmann

Australia

UK’s Channel 5picks up Wentworth

The Netherlands

Communication 2.0requires Pressroom 2.0

SMARTADVERTISINGMatthias Dang on new ways to advertise on Smart TVs

CoverMatthias Dang, Managing Director at IP Deutschland

PublisherRTL Group

45, Bd Pierre FriedenL-1543 Luxembourg

Editor, Design, ProductionRTL Group

Corporate Communications & Marketing

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de

Think before you print

QUICK VIEW

Providing responsible entertainment for

childrensRTL Group

p. 8–9

“Developing and experimenting more

than before” RTL Television

p. 6–7

Locking in Channel 5 for Wentworth

FremantleMedia Australiap. 10

Communication 2.0 requires Pressroom 2.0

RTL Nederlandp. 11

SHORTNEWS

p. 13–14

Matthias Dang on advertising on Smart TVsIP Deutschlandp.4–5

PEOPLE

p.15

Big Picturep.12

4

The new Branded Red Button

“IN THE MARKET AT

JUST THE RIGHT TIME”

Germany – 20 June 2013

IP Deutschland

IP Deutschland advertising customers can now expand their brand communications to Smart TVs thanks to the new Branded Red Button.

5

To date, Smart TV owners have been able to use the Red Button only to enhance the programming, as it gave them access to Mediengruppe RTL Deutschland’s Smart TV services. As of now, the Red Button links linear and non-linear advertising options, and can even be used for specifi c events. The Branded Red Button is activated during TV commercials, and viewers who click on it using the remote control are routed to an advertiser’s customisable microsite. For advertisers, the added value is that viewers do not have to switch between media, and the spot is supplemented with further information and interactivity directly on the TV set.

As IP Deutschland Managing DirectorMatthias Dang explains: “The Branded Red Button opens up entirely new possibilities intargeting – both for us as marketersand for the brand owners. The Branded Red Button links directly from the TV spot to the client’s integrated microsite, which increases the viewer’s attention. Moreover, chances are that viewers will engage more with the advertising, as they will have actively selected the additional information.”

The Smart TV market is still developing, as fi gures from a recent online survey by Deloitte show. The consulting and auditing fi rm reports that 32 per cent of the users surveyed have an Internet-enabled TV –the number has nearly tripled compared to last year, and continues to rise. The leading Smart TV market is South Korea, where 45 per cent of users own one, and the UK brings up the rear with 26 per cent. Although traditional TV still predominates in Germany with an ownership rate of 73 per cent, Dang is confi dent that “with an increasing number of high-quality applications, use of these services will

rise. For our part, we’ve now set the course for fully exploiting the potential of the market.” He estimated the marketable range for the Branded Red Button at around 3 million households.

Viewers can interact directly with the advertising companies. Accompanying ad formats familiar from the online world – digital text banners and medium rectangle – route users from the channels’ digital text offer to the advertiser’s special microsite. There are no limits to the design of this landing page: features including picture galleries, video integration and prize drawings are all possible in HD quality. “As with any campaign it is also crucial that the goals are defi ned in advance before going on to determine the means of communication,” says Dang. “If you have a product that requires explanation or want advertising focused on dialogue, the Branded Red Button is perfect. Because viewers actively select the supplementary offer, chances are very high that the viewer will engage more with the advertising, thereby making it more effective.”

German and international clients have already expressed their interest in the new advertising format, says Dang: “Initial talks with clients and media agencies are promising. Now we need to gather practical experience in pilot projects. In autumn we will be able to market our Smart TV services as a comprehensive package, meaning that an advertiser’s spot is served via online, mobile and Smart TV – this puts us in the absolute forefront of developments .”

To enable this, IP Deutschland has spent the past year creating the technical prerequisites. “There are similar products that have already been on the market for some time, for example in the UK,” says Dang. “However, the technical development and range has only just reached a relevant level for active marketing this year. We are now in the market at precisely the right time.”

The various advertising means within the digital texts can be booked across all channels, or on individual channels. Mediengruppe RTL Deutschland’s Smart TV services include RTL Digitaltext, Vox Digitaltext, N-TV Digitaltext, Kochbar, Clipfi sh Music as well as the Now portals of RTL, Vox, N-TV and Super RTL via HD Plus Replay.

The regular Red Button will still appear on HbbTV-enabled devices when the TV programme changes, allowing viewers to choose from the various Smart TV services at the bottom of the screen – for instance, digital text or Clipfi sh on RTL Television.

Matthias Dang

6

Frank Hoffmann, Managing Director of RTL Television, spoke to German broadsheet Süddeutsche Zeitung, about ratings, new programmes and the desire to experiment.Germany – 19 June 2013

In his fi rst major interview with a national German newspaper since his appointment as Managing Director of Germany’snumber one commercial broadcaster, Frank Hoffmann spoke about the current state of RTL Television: “In economic termswe are doing more than just well. And our programme schedule is still by far the most popular aired by any private operator. Moreover, although not everything here is going the way we had hoped it would, the current situation is nowhere near as dramatic as it is sometimes made out to be.”

The German media magazine DWDL.de characterised the interview as “open, honest and picturesque.” For example, Frank Hoffmann described the increasing fragmentation of the TV market caused by digitisation: “It used to be dominated by just a few skyscrapers. Well, now a lot of bungalows have been added. And let’s be honest here: RTL’s skyscraper has lost its penthouse. It’s gone. At the same time it is well-known that penthouses are luxury properties, and can rarely be monetised. It didn’t matter whether we had an audience share of 16 per cent or 18 per cent; we couldn’t convert the extra two percentage points into cash. Nonetheless, we’re pulling out all the stops to make sure that our skyscraper gets a new penthouse. That desire is deeply engrained in all RTL employees.”

“DEVELOPING AND EXPERIMENTINGMORE THAN EVER BEFORE”

RTL Television

Frank Hoffmann, Managing Director of RTL Television

Next >

7

(c) R

TL /

Lotte

Lan

g Although the current audience shares are not “the kind of audience shares we’d like to have,” Hoffmann said “we’ve been in this business long enough to know that programme makers will inevitably suffer such bad months. When we watch TV in the evening and are not happy with the programme, poor ratings the following day have nothing to do with fragmentation. For this reason we are currently developing programmes and experimenting more than ever before.”

Hoffmann: “We already announced midway through 2012 that we’d be trying out a lot of new programmes, and that’s precisely what we did last season. We’re experimenting more than ever.” Experiments of the past few months include the shows Jenke Experiment and Cash Crash. “Unschlagbar performed way above average,” said Hoffmann. “Even before it aired, international colleagues were checking out the format and keeping their fi ngers crossed for us because they knew it could serve as an example for other countries to follow.”

And since there is no major hit in the international market either at this point, you have to try things out yourself, said Hoffmann. “If there are no examples to follow abroad, we must have the courage to realise our own ideas with appropriate budgets.”

Jenke Experiment

Marco Schreyl and Sonja Zietlow presenting Unschlagbar

8

As founding member of the Coalition tomake the Internet a better place for kids RTL Group and other members met in Brussels to report to the European Commission’s Vice-President Neelie Kroes on the progress made to date.Luxembourg – 14 June 2013

The Coalition to make the Internet a better place for kids was launched in 2011 in response to emerging challenges arising from the diverse ways in which young Europeans go online. RTL Group joined the initiative as a founding member under the leadership of Claude Schmit, Managing Director of Super RTL and RTL Group’s representative in the Coalition. Since then, the Coalition has been working on numerous initiatives such as: simple reporting tools for users who experience problems; a choice of age-appropriate privacy settings; wider use of parental controls; and more effective takedown systems for material involving the sexual abuse of children.

PROVIDING RESPONSIBLE ENTERTAINMENT FOR CHILDREN

RTL Group

Claude Schmit, Managing Director of Super RTL

Next >

9

Neelie Kroes says: “The Coalition has delivered great concrete results but we cannot stop here. Children start using the Internet from the age of seven, on average, and the age is getting lower each year. They need quality content online, and skills and tools for using the Internet safely. We are all better off if companies play a leading role in this effort.”

Claude Schmit adds: “We fully support the goal of Vice President Neelie Kroes to ensure that children are protected online, have access to more creative and educational content, and are able to develop better digital and media literacy skills. As a leading broadcaster we are committed to providing responsible entertainment for children, both on TV and online.”

In the meeting all CEOs repeated the message that when children’s issues are concerned, it is co-operation and not competition that counts. They also set out a number of areas for further collaboration which include:

Sharing all their educational materials via an online platform so that material produced by one company can be reused, free of charge, by any other organisation

Developing a common branding for initiatives across Europe to maximise awareness

Involving people who work in Coalition companies in education and outreach to children. This includes encouraging staff to talk about how to be safe online in their children’s schools.

This builds on the concrete results delivered by the Coalition during their work in 2012, and is being implemented in 2013 and beyond. For example, all 31 Coalition members now provide parental control tools and age-appropriate settings and a task force on interoperability was created to make online classifi cation labels available across national borders in Europe and to develop more innovative user information and fi lter software in general.

Neelie Kroes

10

In Australia, the fi rst season of Wentworthhas proved a ratings success and Foxtelhas commissioned a second season. The series has also been acquired by British broadcaster Channel 5 for broadcast later this year.Australia – 17 June 2013

Wentworth, a contemporary re-imagining of the iconic Australian drama Prisoner which ran from 1979 to 1986, has become the most watched non-sports programme ever on Foxtel. Fans of the show can rest assured that a second season will follow.

Jo Porter, Director of Drama, FremantleMediaAustralia said: “We have assembled an extraordinary team of writers who can’t wait to get started on season two. We have so many more stories to tell.”

Following an impactful launch at Mip TV 2013and a successful start on Foxtel, FremantleMediaInternational confi rms that Wentworth has been acquired by the UK network Channel 5 for broadcast this autumn. The series was also pre-sold to TVNZ in New Zealand prior to its international launch.

Justin Hatfi eld, Senior Vice President Sales UK, Eire &Scandinavia at FremantleMedia International, said: “I’m thrilled to bring this gripping series to UK audiences on Channel 5, a channel that has such a strong reputation for diverse drama content.”

Wentworth currently airs Wednesdays at 20:30 on Foxtel. The series is scheduled for broadcast on Channel 5 this autumn 2013. Production of the second series will be underway late this year at the purpose-built prison set in Clayton, and season two will launch on Foxtel in 2014.

LOCKING IN CHANNEL 5 FOR WENTWORTH FremantleMedia Australia

Wentworth

11

On 20 June 2013 RTL Nederland launched a new press portal, Pressroom 2.0 to especially cater to journalists’ need for information. The Netherlands – 20 June 2013

Following an investigation about the quality of their press services, RTL Nederland has integrated constructive feedback from its press contacts with its own vision on communication today which has led to the creation of the Pressroom 2.0 website.

Kim Koppenol, Manager Corporate Communication & Brand Strategy comments: “Just as the journalism and media landscapes, the communication domainhas seen tremendous changes over the past years. The changing information fl ows stimulated by new communication means such as social networks has stimulated the need for more, faster and more exclusive news. The communication profession itself has developed from a service orientated business to one that can add true value to the core business. Therefore we have made room for blogging on relevant topics inside and outside RTL Nederland which enables us to respond better to current affairs and to create additional newsworthiness. A truly versatile pressroom and after all the hard work, we are proud it is now live. We look forward to the users feedback.”

Project Manager Ilona Odijk adds: “With a push of a button we can spread information across all platforms. Also the back end of the site offers statistics that gives us insights on which press releases or

press statements work well and which don’t. In addition, now we can react really fast when there is a crisis. Together with Quo Vide, we have created a site thatis representative for an all-round media & entertainment company like RTL Nederland.”

COMMUNICATION 2.0 REQUIRES PRESSROOM 2.0 RTL Nederland

Screenshot of RTL Nederland Pressroom website

Screenshot of RTL 7 press website

Screenshot of RTL 4 press website

Check the website http://www.rtl.nl/pers

The new US series Revenge’s debut on

Vox during prime time on 19 June attracted 10.3 per cent of the 14 - to 59-year-olds and up to 1.89 million viewers over

the age of 3. Afterwards, 10.7 percent of 14 - to 59-year-olds watched the second

episode of the hit series starring Emily VanCamp (shown here) and Madeleine Stowe. Each week,

two episodes of Revenge will be aired back to back, Wednesdays from 20:15 on Vox.

Revenge is sweet – and get

strong ratings

13

More than one million Euros for fl ood victims in Germany RTL Television

The Stiftung RTL – Wir helfen Kindern foundation is providing emergency relief and supporting victims with their reconstruction efforts in the areas hit by the fl ood. Viewer donations since 4 June 2013 total €1,015,022. On 19 June 2013, Bertelsmann also announced it was making a donation of €100,000 to help fl ood victims in the affected regions in Germany. The money goes to the Lichtblick charity run by the Sächsische Zeitung, a newspaper published by Gruner + Jahr.Germany – 20 June 2013

Atresmedia signs deal with Warner BrosAtresmedia

The contract with Warner Bros gives Spain’s Atresmedia family of channels the rights to all the of the production company’s box-offi ce releases from 2012, 2013 and 2014.Spain – 14 June 2013

“Twelve months out of twelve, same requirements, same ambition”RTL Radio

On 11 June 2013, at an improvised picnic with all the voices of summer, RTL Radio in France unveiled its summer schedule, which kicks off on 8 July.France – 17 June 2013

New youth programmes for third-party broadcasting slot on Saturday morningsRTL Television

RTL Television and the Lower Saxony State Media authority have selected by mutual agreement of the third end time provider DCTP and AZ Media for the new beginning in July fi ve-year license period.Germany – 18 June 2013

SHORT NEWS 1/2

14

Sowing the seeds of love againM6

The new season of L’Amour est dans le pré made its debut on M6. More than 5.6 million viewers tuned in to watch the fi rst candidatesin this eighth edition in their quest for a soul mate.France – 18 June 2013

Marseille meets MexicoW9

On the air since 13 May 2013 on W9, the second season of the reality-TV series Les Marseillais continues to captivate audiences and score excellent ratings. On 17 June, the series scored a total audience share of 4.8 per cent.France – 19 June 2013

RTL Radio’s online audience in AprilRTL Radio

In April 2013, RTL.fr confi rmed its leading position from the beginning of the year with 2.8 million unique visitors. Moreover RTL Radio remains the third most podcasted station, with 4 million downloads a week.France – 20 June

SHORT NEWS 2/2

15

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. Sag

et

François Lenglet

PEOPLE

FRANÇOISLENGLET

RTL Radio France – 18 June 2013

In September 2013, economic journalist François Lenglet (51) will join RTL Radio in France where he will present a new column on RTL Matin. He will also continue to work as a columnist on the France 2 public television channel.

Through this appointment, RTL Radio intends to strengthen its economic editorial service. François Lenglet’s new column (Monday to Friday at 8:15) will supplement the economic column presented every Monday at 7:20 by Christian Menanteau (number one with 1,675,000 daily listeners, an 11 per cent increase in one year).

Christopher Baldelli, Chairman of the Board of RTL Group’s French radio stations, “In terms of news, made turbulent by the crisis, listeners expect in-depth analyses of the economic issues. News Director Jacques Esnous and I are therefore very happy that François Lenglet has chosen to join RTL. With Christian Menanteau and François Lenglet, two eminent economic journalists known for their skilful analyses and their qualities as educators, I’m sure that RTL now provides the best economic editorial service on radio.”

François Lenglet started his career as a journalist at a press agency. In 1985, he became editor-in-chief of Minitel magazine. He then served as a professor at the University of Shanghai II and was an Asian correspondent for the magazine L’Express (China, Korea, Hong Kong). He joined the newspaper L’Expansion in 1991, where he worked in succession as a journalist-reporter, head of the Economy service, editor-in-chief, and fi nally as assistant director of the editorial department in 1998. In 2008, he joined La Tribune as editor-in-chief, and then became the editorial director. In 2011/12, he was the editorial director of BFM Business and a columnist at RMC and BFM TV. Since 2012, he has served as editor-in-chief of France 2’s France service and writes a column in the weekly magazine Le Point.

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