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Smart World Creds Feb 2012

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Green Room designed and implemented the latest Smart car showroom at Brooklands, Surrey, UK in February 2012. The client has had \'outstanding feedback\'.

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Page 1: Smart World Creds Feb 2012
Page 2: Smart World Creds Feb 2012

Green Room is the UK’s fastestgrowing strategic retail design and delivery practice.

We’re only 10 years old, but with a team of over 40 experienced, progressive and ambitious individuals.

Our USP is our creativity combined with delivery and commerciality. We call it:

Creative Minds. Delivery Excellence. Commercial Results.

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Creative MindsWe have a team of twenty 3D, 2D, digital and development designers, with natural flair and an understanding of how brands, products, staff, technology and customers interact in a seamless retail environment.

What Makes Us Different

Delivery ExcellenceOur clients tell us Green Room’s client services and project management team is second to none. We have huge knowledge, energy and passion to go the extra mile, along with specialist production managers, trusted delivery partners around the world and freedom of supply.

Commercial ResultsOur success is fundamentally based on driving our clients’ revenues by delivering exceptional creativity and service.

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Smart World at Brooklands

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smartworldBrief: Green Room were commissioned to design a SMART experience centre inside the fabulous Mercedes-Benz World building referencing the Smart Urban Stage and retail toolkit. The area had to be interactive whilst also functioning as a showroom space able to sell cars from. The space needed to be a forward-looking mobility concept, presenting the ‘ebike’, electric drive and BRABUS tailor made.

Area allocated for project

Current Sales Area: Sterile and utilitarian, doesn’t reflect smart as an innovative and lifestyle orientated brand marque. Graphic wallpaper provides much needed colour injection into area, however limited to only one wall. Presentation of cars is static and uninviting.

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Pre-production render Photograph of finished installation

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Pre-production render Photograph of finished installation

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Pre-production render Photograph of finished installation

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Photographs of finished installation

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Contact Details

Richard Ash - CEO

e [email protected]

m +44 (0) 7748 108888

t +44 (0) 121 200 2828

www.greenroomretail.co.uk