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2010 Media Kit
Launched in the spring of 2009, AIChE SmartBrief has
quickly grown to become one of the most trusted news
resources for chemical engineering professionals.
Surpassing 18,800 subscribers in June 2010, this
weekly e-newsletter has more than 94,163 impressions
during an average month. Of those readers, more than
28 percent open AIChE SmartBrief every week, and 11
percent click through on a story.
2010 Media Kit
®SmartBrief
®SmartBrief
For more information on advertising please contact Doris Deutsch at 646-495-1361 or Denise DeLuca Mallon at 646-279-2149i
What is AIChE SmartBrief?
• Anopt-in,weeklye-mailnewsletterreadby18,800engagedchemicalengineeringprofessionals.
• Aconcise,comprehensivebriefingoftheday’stopchemistry-relatednewsstories,deliveredeveryTuesday.
Here’s what SmartBrief subscribers are saying about our publications…
“It’s about more than just awareness building. It has had a definite impact on how I do business. The information is so timely and far reaching that it helps me to think about innovation and development going forward.”–CEO
Praise for AIChE SmartBrief
What is ®SmartBrief ?
AIChESmartBriefisafastgrowingweeklybriefingofnewsandinformationspecificallytargetedtochemicalengineeringprofessionals.EachTuesday,AIChESmartBriefdeliversthetopnewsstoriesviae-mailtoAIChE’shighlevelmembership.Wedeliverthenewsourreadersneedtostayabreastofindustrynews,breakingstoriesandhottopics.And,indoingso,weofferadvertiserstheideavehicletoreachthiscommunityinabranded,highlytrustednewsenvironment.
Advertising OverviewAIChESmartBriefisaapremierdestinationforbusiness-to-businessadvertisingbecause:
AdvertisinginAIChESmartBriefprovidesyourcompanywithexceptionalmarketexposure:• Becauseoure-briefingsaresentbye-mail,wedeliveryour
messagestraighttothedesktopsofourreaders.
Weofferunparalleledcampaignreporting:• Yourcustomizedreportswillincludetotalclickthroughsto
yourWebsite,aswellasthenameofeverycompanyandtitleofeverypersonwhoclicksonyourad.
®SmartBrief
For more information on advertising please contact Doris Deutsch at 646-495-1361 or Denise DeLuca Mallon at 646-279-2149i
18,800Subscribers
E-mail NewsletterPublished Weekly
Subscriber Profile
Readers by Job Function
Readers by Company Type
50%
18%
Pharmaceuticals/Biotechnology/Lifescience/Other
Engineering&Construction
Petroleum8%
Unclassified7%
ResearchandDevelopment4%
Consulting7%
SpecialtyChemicals6%
66%PlantManagement/EnvironmentalEngineering/Other
Research&Development
ProcessEngineering/DesignandDevelopment
PlantOperations/Production/Construction/EngineeringDesign6%
10%10%
Consulting4%
Management,Corporate/General4%
AIChE SmartBrief reaches key contacts at the following institutions:
ExxonMobilDUPONTBPKBRTheDowChemicalCompanyConocoPhillipsDowChemicalChevronFMGlobalBASFLyondellBasellUnemployedUOPEastmanChemicalCompanyFluorJacobsEngineeringUniversityofMichiganJacobsAuburnUniversityCH2MHILLUOPLLCHoneywellShellUCLAUniversidaddeLosAndes
®SmartBrief
For more information on advertising please contact Doris Deutsch at 646-495-1361 or Denise DeLuca Mallon at 646-279-2149i
Leaderboard
Establishprominentbrandinginfrontofyourtargetaudience.Positionyourcompanyattheverytopofthee-briefing.
SpecS:
• Bannersize:728x90pixels.• File:120kmaximum;.gifor.jpeg;
nolimitsonanimation.• AsabestpracticeforOutlook
2007,pleaseincludedescriptiveinformationinyourfirstbannerframe.
News Section Sponsorship
AIChESmartBriefSections:
SponSorShip Logo SpecS:
• Imagesize:160x45pixels.• File:30kmaximum;.gifor.jpeg;
nolimitsonanimation.• Imageis“clickable”andlinksto
thesamepageasyourtextad.
outLine text SpecS:
• Headline:50characters,excludingspaces.
• Textcopy:300charactersmaximum,excludingspaces.
• TextincludesalinktoanypageonyourWebsite.
• Sponsorshiplogo(above)isrequired.
Campaign Reporting
Advertising Opportunities
®SmartBrief
For more information on advertising please contact Doris Deutsch at 646-495-1361 or Denise DeLuca Mallon at 646-279-2149i
2010 Sponsorship Rates
Callustodaytolearnmoreandreserveyourspace!
For information about advertising opportunities, please contact us.
PROduCT And SERvICE AdS, SPOnSORShIPS & ExhIBITS: [email protected]
RECRuITmEnT AdS & CAREER FAIRS: DeniseDeLucaMallonGlobalRecruitmentSalesManager646-279-2149denid@aiche.org
Sponsorship details:• Sponsorswillbeprovidedwithregularcampaignreports
detailingthetotalclickthroughstotheirWebsite,aswellasthecompaniesandtitlesofthereaderswhoclickontheirads.
• “Leaderboard”and“NewsSectionSponsorship”adsarepurchasedonaper-issue(per-day)basis.
• AIChEcanworkwithyoutoprovidespecialdealsandoffersforadvertisinginmultiplee-briefings.
Ad Rates
1–4 issues 5–8 issues
“Leaderboard” BannerAd
“Business Update”NewsSectionSponsorship
“Chemical Technology News”NewsSectionSponsorship
$2,000/issue $1,800/issue
$1,750/issue $1,575/issue
$1,500/issue $1,350issue
“Energy, Sustainability & Safety”NewsSectionSponsorship
$1,500/issue $1,350issue
“Biological Engineering & Pharmaceuticals”NewsSectionSponsorship
$1,500/issue $1,350issue
“Materials & Nanotechnology”NewsSectionSponsorship
$1,500/issue $1,350issue
“Education & Government Update”NewsSectionSponsorship
$1,500/issue $1,350issue
“Career Focus”NewsSectionSponsorship
“Institute News”NewsSectionSponsorship
$1,500/issue $1,350issue
$1,500/issue $1,350issue
