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SmartGurlz™ New York
The World’s First Mini-Drone for Girls
PRESENTATION
SmartGurlz™ New York
Presentation Video Available on Youtube at
https://youtu.be/bivDA5oJFe0
The World’s First Mini-Drone for Girls
SmartGurlz™ New York
SmartGurlz™ is all about mini-drones,
cool dolls, character books, social media,
cloud platformand more…for girls
PATENT PENDING (USTPO) Trademark registered
Books copyrighted Key domains acquired
The World’s First Mini-Drone for Girls
SmartGurlz™ is the first mini-drone for girls. Its meant to engage girls in design, robotics
and computer programming using their smartphones and tablets. Its created for girls (6-12 years) who want to take playing with
fashion dolls to the next level
SmartGurlz™ New York
• Seen on Oprah’s Lifeclass, BBS, New York Times, France24, Vogue Italy, Euro-news
• Media savvy, PR/marketing director with experience in co-creation and learning
• Chief Concept Officer for SmartGurlz™
Sharmi Albrechtsen CEO and Co-Founder Award-winning author
Live on Oprah Winfrey 2012
See the full video here https://www.youtube.com/watch?v=L28l3bnIYks
SmartGurlz™ New York
• The innovation behind the world’s first commercial digital camera back
• 20+ years of R&D experience, engineering, production, supply chain and logistics
• Chief Technical Officer of SmartGurlz™
Jesper Nissen Engineer and Co-Founder
SmartGurlz™ New York
Meet Our Team
Frode Lundsten • Executive Management• Areas: Operations, Sales,
Partner management
Michael Jonsson • Chief Software Architect• Areas: SugarCoded™,
Cloud platform, Imaging
Thomas Jespersen • Chief Drones
Development• Areas: Firmware, Drones
Michael Benzon • Advisory Board• Role: Licensing• Head of Licensing,
Egmont Publishing
Claus Nielsen • Advisory Board• Role: Retail• Ex CEO, Build-A-Bear
Scandinavia
Isabelle Jacquinot • Advisory Board• Role: Community
Platform• Ex Kid Community
Manager, LEGO
SmartGurlz™ New York
Locations
Los Angeles
Copenhagen, HQAalborg University
SmartGurlz™ New York
In the US, less than 15% of women major in a STEM (Science, Technology, Engineering, and Math) field The gender gap starts young Many girls’ toys lag behind in the development of spatial skills, hands-on problem solving skills and confidencewith technology
GIRLS ARE THE FUTURE: STEM
SmartGurlz™ New York
Opportunity for new cross media and cross
platform toys and learning materials
STEM Trends Worldwide
STEM government initiatives including European Commission, White House
Amazon.com has opened a dedicated STEM toy shop after ‘STEM toy’ was the second most searched upon word
Public schools have started STEM education across K-9 grades in the
United States
SmartGurlz™ New York
“Generation Z” or “digital natives” — now flex $43 billion worth of
annual spending powerin US alone
Addressing 50 percent of the ‘tween’ Market
SmartGurlz™ New York
• Tween? Aged between 6 and 12 years old • Grew up with Facebook, Instagram, SnapChat
and Youtube • Looking for fun experiences, cool trends or
possibilities to communicate via social media • Spending money on video games and consumer
electronics
Today’s Tweens
SmartGurlz™ New York
MEET the PHYGITAL World
Youth electronics, a category that includes everything from
kid-friendly tablets to robotic dogs, climbed eighteen per cent. (Source: New York Times)
KURIO ROBODOG WONDER WORKSHOP
SmartGurlz™ New York
• 3 high tech mini-drones, operated by smartphones, tablets (iOS, Windows)
• 3 cool dolls, each with their own character books
• Missions, games and ability to upload and share on social media
• SugarCoded™, children’s coding software
The Concept
The World’s First Mini-Drone for Girls
SmartGurlz™ New York
• Self-balancing mini-drone that is controlled by smart devices - free play or programmed
• Using the free App, it can drive, turn and spin, lights, sounds
• Built-in video allows for video recording, live-streaming and selfie pics that can be shared online
• Exclusive 10-point articulated doll with feet that can wear both heels and flats!
• Book that introduces girls to fields of science, engineering and math with our unique SmartGurlz™ characters: Jen, Jun and Maria
• Embedded SugarCoded™ software teaches girls the basic principles of coding
SmartGurlz™ Siggy™ with Jen™ Doll
SmartGurlz™ New York
SmartGurlz™ is all about mini-drones,
cool dolls, character books, social media,
cloud platformand more…for girls
The girls are experiencing STEM
through cross platform missions,
learning step by step
The Rest of the SmartGurlz™ Universe…and more to come
The World’s First Mini-Drone for Girls
SmartGurlz™ uses our own version of the award winning, coding program created by the Google learning labs called SugarCoded™ This is where girls learn basic programming Our website will include new missions and challenges (the fun never stops)
Teach Your Daughter to Code Using SugarCoded™
SmartGurlz™ New York
Upload videos and photos Share missions, programming, stories and voting Earn points, votes and recognition from friends Safe, learning environment
Sharing on Social Media SnapChat
SmartGurlz™ New York
Features SpecificationsSelf-balancing robots
• Advanced self balancing technology implemented on a real time operation system
• 3 axis gyroscope, 3 axis accelerometer, 3 axis magnetometer
• 9 axis IMU sensor fusion• Arm Cortex-M0 processor 48Mhz• Bluetooth LE connection• Ultrasonic distance sensor 5 – 200cm• Over the air FW updatable• 7.4V Lipo, 850 mAh and build in charger• Up to 3h play time• 1.8A DC motor drivers• 768 ppr resolution encoder feedback from
2x individual controlled DC motors• 4 pcs bi color individually controllable
LED• PCM sound module with 10
preprogrammed sounds• FCC certified• EN71 approved, UL94 V-0
Mini-Drone SpecificationFeatures SpecificationsCharacter dolls and books • Allows for creativity, story telling and engagementIntegrated Bluetooth® Smart Technology—compatible with iOS and Android devices.
• Insight into control of forces, motion, energy
Video camera • Understanding technical editing and apps• Build in video camera 2Mpix 70 deg camera• 720p 30fps wireless video streaming• Video recording• Image capture• 8GB internal image/video storage
SugarCoded® enabled • Learn to code/cognition• iOS, Windows, Android 4• Education• Programming• Gaming• Bluetooth• Drone control
Cloud community • Encouraging creativity, sharing and loyalty
The World’s First Mini-Drone for Girls
SmartGurlz™ New York
@smartgurlz
@sharmiindenmark
facebook.com/smartgurlzworld
linkedin/smartgurlz
Contact us we’re social