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4G mobile phones shipments will double
that of 3G mobile phones in 2015
Worldwide mobile phone market in 2015
Number of smartphones expected to be used for work:
1.9 BILLION UNITS
2.1 BILLION UNITS
9.85% INCREASE
338.8 MILLION
UNITS
444.9 MILLION
UNITS
19.7% DECREASE
in smartphone shipments
in feature phone shipments
23.4% of all smartphones
shipped
23.1% of all smartphones
shipped
By 2019, worldwide mobile phone shipments will reach
Smartphones are taking larger share of all mobile phone shipments
73% IN 2015 By 2019, 87.7% of all mobile phones shipped will be smartphones
mobile phones driving market at 24% growth rate, with
shipped by 2019
2015
2019
Smartphones to Dominate Mobile
Phone BuyingBy 2019
An IDC Infographic, Sponsored By AT&T
Key Drivers
Strong end-user demand from carriers
and end users
More vendors transitioning their
product portfolios to highlight smartphones
Broad and deep selection of models
for end users
Prices that fit nearly every budget
1.57 BILLION UNITS
75% of all mobile phones 4G-enabled by 2019
Marketshare forecast comparison
volumes declining 15.4% by 2019
2015 2019100%
0%
Windows Phone3.5%
BlackBerry0.5%
80%
15.2% 13.5%
79.1%
5.9%
0.5%
Android
iOS
Marketshare
Android will maintain leadership position with about 80% market share in 2015, and 79.1% market share in 2019.
iOS market share to peak at 15.2% in 2015, declining to 13.5% in 2019
Windows Phone will reach 3.5% in 2015, increasing to 5.9% in 2019.
BlackBerry will capture just 0.3% market share in 2015, and remain relatively flat throughout the forecast period.
All IDC research is © 2016 by IDC. All rights reserved. All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of AT&T’s products/or strategies.