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This presentation was offered to the SME Cleveland organization on September 21st, 2009.
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Social Media: Changing Paradigms for Your Business
Michael C. DeAloiaLNE Group
(www.lnegroup.com)#SMEClev @TechCzar
What is Social Media?
Should I give a hoot?
Trends in Social Media.
What are the “freaking” rules of Social Media?
#SME-CLE@Techczar
Seven Zen conditions of Social Media.
Your Social Media Strategy.
So what is Social
Media?
#SMECLE@Techczar
“Social Media is like teen sex. Everyone wants to do it.
Nobody knows how. When it’s finally done, there is surprise
it’s not better.”
-Avinash Kaushik “Analytics Evangelist”
#SMECLE@Techczar
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia
(www.wikipedia.org)
#SMECLE@Techczar
#SME-CLE@Techczar
“Social Media is ‘word-of-
mouth’ in the web
environment.”-Tech Czar, sometime ago
over a martini
(www.techczar.blog.com)#SMECLE@Techczar
#SMECLE@Techczar
“3 out of 4 American’s use Social Technology.”
-Forrester, The Growth of the Social Technology Adoption 2008
“2/3 of the global internet population visits social networks.”
-Nielsen, Global Faces: Networked Places, 2009
#SMECLE@Techczar
#SMECLE@Techczar
Should I give a hoot?
“Because visiting social sites is now the 4th most popular online
activity- Ahead of personal email.”
-Nielson, Global Faces: Networked Places, 2009
#SMECLE@Techczar
Because Social Media is Changing the
Media Landscape
“Technology is shifting the power away from the
editors, the publishers, the establishment, the media elite. Now it’s the people
who are in control.”
-Rupert Murdock, Media Mogul
#SMECLE@Techczar
#SMECLE@Techczar
“So…What are the trends?”
#SMECLE@Techczar
Every minute- 13 hours of video is uploaded to YouTube.
It would take a person 412.3 years to view every video on YouTube.
#SMECLE@Techczar
100,000,000 The number of YouTube videos viewed per day.
#SMECLE@Techczar
13,000,000The number of articles available
on Wikipedia.#SMECLE@Techczar
3,600,000,000 The number of photos archived on
Flicker.com as of June 2009.
#SMECLE@Techczar
1382%
The monthly growth rate of twitter users from January to February
2009.#SMECLE@Techczar
3,000,000
The average # of “tweets” per day
on Twitter.#SMECLE@Techczar
5,000,000,000
The number of minutes spend on Facebook
each day
#SMECLE@Techczar
“If Facebook were a Country, it would be
the 8th most populated in the world, ahead of
Japan.”
-Mark Zuckerberg
#SMECLE@Techczar
Tech Czar Schwag is Fun!!!
Can I get a witness…Or will somebody please tell me the rules…
#SME-CLE@Techczar
“93% of Social Media users believe a company should have a presence in Social Media.”-Cone, Business in Social Media Study, September 2008
#SMECLE@Techczar
“Social Media is all about the Dialogue.”
#SMECLE@Techczar
“85% of Social Media users believe that a company should go further than just leaving a presence on social sites and
should also interact with its customers.”-Cone, Business in Social Media Strategy, Sept. 2008
#SMECLE@Techczar
Listen!
Tweetdeck
Google Alerts
SocialMention.com RSS
#SMECLE@Techczar
Engage!
Namechk Blog
LinkedIn Twitter
Facebook#SMECLE@Techczar
#SMECLE@Techczar
Measure!
AudienceEngagement
Loyalty Influence
“Houston…We have a problem.”
#SMECLE@Techczar
Case Studies
#SMECLE@Techczar
Bliss!
#SMECLE@Techczar
Case Studies
#SMECLE@Techczar
“Social Media is not just another F***ing
Marketing Channel”
#SMECLE@Techczar
Social Media is ZEN!#SMECLE@Techczar
Collaboration
Custom Service
Thought LeadershipNetworking
Customer Acquisition
Loyalty Building
Public Relations#SMECLE@Techczar
Build a collaborative team and define your Company’s Social Media Strategy
(By the way…Hope is not a strategy!)
#SMECLE@Techczar
No Campaigns!
Think Conversations!#SMECLE@Techczar
The Four Pillars of Social Media
#SMECLE@Techczar
Michael C. DeAloia“Tech Czar”Email:[email protected]
Phone:216-781-9000 (O)216.212.4067 (M)
FaceBook:www.facebook.com/lnegroupwww.facebook.com/techczar
Blogs:www.techczar.blog.comwww.coolhistoryofcleveland.blog.com
Twitter:www.twitter.com/techczar
SOCIAL MEDIA STRATEGY TEAM
Kristina Kratzer
Email:
216-781-9000 ext 112 (O)
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