Embed Size (px)
DESCRIPTION
Logos are used to be simply companies' trademarks. As economic and marketing grow so rapidly and globally, the logos get more powerful. Now they are everywhere in our lives and became a symbol of mass-production.Logos have two powers: degradation of oliginality and guarantee of products' qualities.There is nothing original and unique in mass-production. Mass-production is mostly produced with cheap labor, but the logos and brands ensure the quality and price of the products. This book shows that good and bad sides of branding and how we live with it now...
Citation preview
S M I L E YArt is Less Magical,
Logos are More Powerful
Name of Art
Brand Name
founded
born
The Power of Logos
Products
consumed
Made in
produced
Logos are used to be simply companies' trademarks.
As economic and marketing grow so rapidly and
globally, the logos get more powerful. Now they are
everywhere in our lives and became a symbol of
mass-production.
Logos have two powers: degradation of oliginality
and guarantee of products' qualities.There is
nothing original and unique in mass-production.
Mass-production is mostly produced with cheap
labor, but the logos and brands ensure the quality
and price of the products.
This book shows that good and bad sides of
branding and how we live with it now.. .
Destraction of Art
4
A Bar at the Folies-Bergère / Édouard Manet
Starbucks
u.s.a
france
Power of Brand
5
Coffee
Made in
finland
brazil
Destraction of Art
6
Maid with a Milk Jug / Johannes Vermeer
Tesco
netherland
u.k
Power of Brand
7
Food
Made in
u.k
u.k
Destraction of Art
8
Luncheon of the Boating Party / Pierre-Auguste Renoir
Nestle
switzerland
france
Power of Brand
9
Chocolate
switzerland
Made in
cote d'Ivoire
Destraction of Art
10
The Battle of San Romano
italy
Nike
u.s.a
Power of Brand
11
Shoes
Made in
vietnam
china
Destraction of Art
12
Portrait of Henry VIII / Hans Holbein
u.k
Kodak
u.s.a
Power of Brand
13
Camera
Made in
china
china
Destraction of Art
14
Tokaido Goju San Tsugi / Hiroshige Utagawa
japan
Amazon
u.s.a
Power of Brand
15
Cardboard
u.s.a
Made in
china
Destraction of Art
16
Liberty Leading the People / Eugene Delacroix
france
u.s.a
Power of Brand
17
Smart Phone
u.s.a
Made in
china
Destraction of Art
18
Mona Lisa / Leonardo da Vinci
Chanel
france
italy
Power of Brand
19
Black Dress
Made in
france
china
Destraction of Art
20
Arnolfini and His Bride / Jan van Eyck
italy
Radox
u.k
Power of Brand
21
Comdom
thailand
china
Made in
Destraction of Art
22
Crying Girl / Roy Lichtenstein
T-mobile
u.s.a
u.s.a
Power of Brand
23
Mobile Phone
Made in
china
china
Destraction of Art
24
Serra Pelada Goldmine / Sebastião Salgado
Levi 's
brazil
u.s.a
Power of Brand
25
Jeans
u.s.a
Made in
mexico
Destraction of Art
26
Saturn Devouring His Son / Francisco José de Goya
KFC
spain
u.s.a
Power of Brand
27
Chicken
u.s.a
u.s.a
Made in
Destraction of Art
28
St.John the Baptist / Leonardo da Vinci
GE
italy
u.s.a
Power of Brand
29
Light Ball
u.s.a
u.s.a
Made in
Destraction of Art
30
Strategy / Jenny Saville
McDoanld's
u.k
u.s.a
Power of Brand
31
Humburger
Made in
u.s.a
u.s.a
Destraction of Art
32
The Birth of Venus / Sandro Botticelli
P&G
italy
u.s.a
Power of Brand
33
Shampoo
u.s.a
Made in
thailand
Destraction of Art
34
The Last Supper / Leonardo da Vinci
Denny's
italy
u.s.a
Power of Brand
35
Breakfast
u.s.a
u.s.a
Made in
Destraction of Art
36
Portrait / Vincent Van Gogh
Gillet
u.s.a
netherland
Power of Brand
37
Shaving Knife
u.s.a
Made in
u.s.a
Destraction of Art
38
Portrait / Freund Gisele
Pfizer
france
u.s.a
Power of Brand
39
Made in
Pills
u.s.a
u.s.a
Destraction of Art
40
Marilyn Monroe / Andy Warhol
u.s.a
u.s.a
Power of Brand
41
Made in
Search Engine
u.s.a
u.s.a
Search
Destraction of Art
42
The Falling Soldier / Robert Capa
BP
hungary
u.k
Power of Brand
43
Made in
Oil
saudi arabia
china
