Smiley Business Plan (Your Company Name Here) Please fill in all fields, replacing XXXX and Examples with your own information

Smiley Business

Plan(Your Company

Name Here)

Please fill in all fields, replacing XXXX and Examples with your own

information

1. YOUR COMPANY OVERVIEW

Business Plan for Smiley Prospective LicenseeDate 2014

Company full name and address

XXXX

Company Website (URL) XXXX

List any Company Subsidiaries or other affiliated or related companies

XXXX

List any Parent Company if existing XXXX

Number of Employees XXXX

Short Description of your company activity

XXXX

Company mission statement (if applicable)

XXXX

2

OVERVIEW OF YOUR COMPANY


3

KEY MANAGEMENT

Prospective Licensee Company Details

KEY CONTACT NAME TITLE E-MAIL ADDRESS

TELEPHONE

Owner / CEO, President, Managing Directors

XXXX XXXX XXXX XXXX

Day to day contact XXXX XXXX XXXX XXXX

Product sign off XXXX XXXX XXXX XXXX

Chief Financial Officer XXXX XXXX XXXX XXXX

Financial contact XXXX XXXX XXXX XXXX

Marketing contact XXXX XXXX XXXX XXXX


4

BUSINESS PERFORMANCE

Company History:Past, Present & Future

Please supply a brief general overview

Type of Company (Check Box with an X)

Public Partnership Private ownership

Year Company Founded YYYY

Any Prior Legal Name? XXXX

Net Sales of your Company (in £, $, € etc)

Prior Year (actual) : XXXX

Current Year (forecast) : XXXX

Net Profits (Before Tax) of your Company (in £, $, € etc)

Prior Year (actual) : XXXX

Current Year (forecast) : XXXX


5

SALES ANALYSIS

List of Countries you Sell to and the Current Breakdown of your Sales in % per Country:

Eg, France: 32% Belgium: 16%Etc…

Number of Accounts Served Directly : XXX

Do you have your own Retail Outlets? Yes / No Number of Outlets

XXX


6

EXPERIENCE WITH LICENSES

Licenses Held

For Which Product

For Which Territory

For Which Period

Current Status of License (active/expired)

Marketing

Eg. Hello Kitty

Eg. Shoes Eg. France Eg. 01.06.13 – 31.12.15

Eg. Active Eg. Online


7

PRODUCT ANALYSIS

Past & Existing Collection Catalogues (links preferably)

Collection Catalogue [Name] Link [web address]

Eg. Cool Clothes SS’14 Eg. www.coolclothes.com/ss14

List of Top Seller Collections and Products

Collection [Name] Product [Eg t-shirts]

Eg. Cool Clothes SS’14 Eg. Shirts, dresses, jackets


8

MAIN DISTRIBUTION CHANNELS

List Top Ten Customers of your Current Business

Customer [name] Country(ies) where customer is served

Type [mass, chain, specialty, etc]

Promotions

Eg. Carrefour Eg. France, Belgium… Eg. Mass Eg. POS, TV adverts…

2. YOUR SMILEY PROJECT


10

Please choose the

BRAND/LOGO Products Territories

Please list distributors

and wholesalers by

territories

LICENSED PRODUCTS ANALYSIS


11

FINANCIAL OVERVIEW

TOTAL LICENSED SALES XXXXin currency (ie, € / $ / £ etc)

YEARForecast2015

Forecast2016

Forecast2017

Forecast2018

Forecast2019

Forecast2020

NET SALES

XXXX XXXX XXXX XXXX XXXX XXXX

ROYALTY % on NET SALES


ACTUAL ROYALTY on NET SALES


Advertising & Prom Spend % (of NET SALES) to be spent locally in the Territory - CMB


Actual Adv & Prom Spend XXXX XXXX XXXX XXXX XXXX XXXX

Your sales forecast with Smiley


12

CUSTOMER ACCOUNT [Name]

TERRITORY [Country]

APPROXIMATE SALES TO ACCOUNT in currency (ie, € / $ / £ etc)

CUSTOMER PROFILE :Please state Department Store, Hypermarket, Mail Order, Internet, Specialist Retailer, Sports Store, etc

Forecast 2014 Forecast 2015 Forecast 2016

Eg, Auchan Eg, France Eg, €200,000 Eg, €250,000 Eg, €300,000 Eg, Hypermarket

If you work with independent accounts what is the number of doors you are distributing to?

XXX

Not applicable for DTR deals

FORECASTED KEY ACCOUNTS


13

APPROXIMATE LAUNCH PLAN

Launch stages Spring / Summer Autumn / Winter

Start of Design Period Date DD.MM.YY DD.MM.YY

Design Approval Date DD.MM.YY DD.MM.YY

Pre-production Sample Approval Date DD.MM.YY DD.MM.YY

Sell in launch Date DD.MM.YY DD.MM.YY

Marketing materials approval Date DD.MM.YY DD.MM.YY

All Trade shows (name & Date) DD.MM.YY DD.MM.YY

Communications +Press + Promotion launch Date DD.MM.YY DD.MM.YY

Sell out\ Launch In Store Date DD.MM.YY DD.MM.YY

List of Retailers by Country DD.MM.YY DD.MM.YY

Please identify specific dates for the process of introduction of the Licensed Products (ie, 01.01.2015):

Not to fill in for FMCG categories, please go directly on slide 15

If you work on more than 2 seasons please add a page with the details and check box:

If you develop products constantly without seasons check box:


14

-FMCG-APPROXIMATE LAUNCH PLAN

Please identify specific dates for the process of introduction of the Licensed Products (ie, 01.01.2015):

Launch stages Launch dates

Start of Design Period Date DD.MM.YY

Design Approval Date DD.MM.YY

Pre-production Sample Approval Date DD.MM.YY

Sell in launch Date DD.MM.YY

Marketing materials approval Date DD.MM.YY

All Trade shows (name & Date) DD.MM.YY

Communications +Press + Promotion launch Date DD.MM.YY

Sell out\ Launch In Store Date DD.MM.YY

List of Retailers by Country DD.MM.YY


15

DESIGN CONCEPTS

Show us directions or concepts you are planning to develop with the Smiley brand or some other designs you have developed for another license companies (Any design submitted based on our brand is the sole property of the Smiley company).

Design Concepts: (if attached in an additional document state below)

Thank You!Please contact Margherita

[email protected]

Documents

Smiley Business Plan (Your Company Name Here) Please fill in all fields, replacing XXXX and Examples with your own information