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 P r of es s ion al P ostg r ad u at e Diploma in Marketing 64 – Strategic Marketin g in Practi ce SPECIMEN ANSWERS FOR JUNE 2007 EXAMINATION PAPER Note: In an attempt to present an accurate and representative account of a candidate’s piece of work, the answers have been reproduced in their original form and may therefore contain gram m atical, term inological and format ting errors and inconsistencies. ©The Chartered Institute of Marketing 2007 Page 1 of 31

SMIP Specimen June 07

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