Why sellwith Smith & Ken?

Who areSmith & Ken?

British owned & managed

RERA certified

Sales Team of over 50 qualified & trained Real Estate Professionals

Multilingual Company

Customer Care Oriented

Results Driven Company

Focused on creating a WOW experience for everyone!

15.6% market share in 2010

Where do ourbuyers come from?

The pie chart provides an indicator of Smith & Ken’s

Buyer’s Origin. Whilst 86% accounts for the UAE, 59% of

Buyers are based in Dubai.

14%Overseas

59%Dubai

27%UAE

excludingDubai

How we canmarket your property

Marketing Cycle

Negotiation begins

Agency Agreement signedand ownership documentsprovided by you

Business Developmentattend property to completeHIP

Compliance verifiesdocuments and HIP &issues live STR # asper law # 85 of 2006

Your property is listedas live on website inreal time to all portals

Notification is sent toall buyer agents

Buyer Agent runs Buyermatch against listings

Buyer Agent phonesapplicants & arrangesviewings

Buyer Agent conductsviewings with the viewingappraisal folder includingcopy of HIP brochure

Buyer Agent arrangesoffers

Buyer Agent presentshighest offer to you

12

3

4

5

67

9

8

10

11

The most effectivemethods of selling

Productivity

Medium

Boa

rds

New

spap

er

Web

site

Pho

ne C

alls

Ope

n H

ouse

s

Sem

inar

s

Em

ail M

arke

ting

45%

1%

9%

10%

32%

1%

Our Sales team are targeted on making 100 outbound phone calls per day to bring buyers and sellers together

The Importance of Making Phone Calls

2%

How will your property lookon our HIP service

Your HIP is designed to give your property more exposure. With professionally taken photographs, a 360 video tour of every room, and complimented by a digital brochure, the HIP has everything and more to give a Potential Buyer everything they need at their fingertips to make an offer saving you time, money and hassle...

+ Introducing the HIP’s big brotherthe HIP Deluxe

Following the huge success of our Home Information Pack (HIP), and the continued development of internet based technology, we are proud to ring out the HIP's Big Brother - The HIP Deluxe!

The HIP Deluxe includes all the fabulous features of the HIP, 10 professionally taken photographs, branded floor plans, a 360 video and a digital e-brochure.

However it takes property exposure to a new level with great new features such as individualwebsite domain name, audio tour with scrolling photographs, personalized banner in search results, and a 360 Virtual Tour.

The HIP Deluxe is designed to take advantage of the ever

growing power of the Internet and the increasing amount

of enquiries. Smith & Ken currently receives over 3,000

visits per day at www.smithandken.com with over 80% of

the users spending their time on the Property Search

Engine Results. The majority of the 80% search only by

Area, Price and Number of Bedrooms. It’s very rare for

them to search by the building or project name. With this in

mind, to give your property more exposure than ever

before, we decided to create a personalized banner for

each area selected, which when clicked on would divert to

the individual website created for your property. If a user

searches for a 1 bedroom apartment and your property is

a 3 bedroom apartment, it does not matter because the

banner will still show on the results for the 1 bedroom

apartments under that area selected. This marketing

technique will provide huge exposure to your property and

the chances of a user clicking on it will increase by 66.6%!

In addition, the banner will say “(Your Area’s) Hottest

Property, Click here!” What serious buyer looking to buy

in your area would not be encouraged to click to find out

more?

Your property’s banner will show on the search results

of the same area for maximum exposure.

View how many hits your banners have, to see how

many have viewed your properties’ website.

We have taken advantage of the latest video technology, by creating a virtual tour of your property which is just like being at the property in real time! This gives any potential buyer the comfort of seeing everything they need to see from the comfort of their own chair and gives you as the seller comfort that any buyer who is going to enquire will be very serious after seeing so much already!

With this increased traffic now being sent directly to your property, we decided to present your property in a way never seen before in the UAE. By having a personalized online audio presentation describing the benefits of buying your property together with a scrollingphotograph gallery, it has been proven to increase enquiries by over 50%!

Audio Tour 360 Virtual Tour

Your properties website will have its own domain name which means we can send additional traffic to your property on top of the existing traffic being sent by www.smithandken.com!

Marketing your property...Smith & Ken Xclusive

Smith & Ken will provide the following Marketing Services subject to the completion and signature of the Agency Agreement and Property Access Form.

For Exclusive Listings

1. Standard Home Information Pack (“HIP”) which includes: a) 10 high quality, professionally shot and edited images including one (HDR) image b) Branded Floor Plan redraw from Developer version + room measurement using Laser Distance Meter c) Electronic HIP brochure available on the Smith & Ken Website, and Company CRM Inventory Management System

2. Free Home Information Pack Deluxe upgrade saving you AED 5,000

a) Property Banner in search results b) Virtual Tour of property c) Audio Commentary

3. Web Marketing on www.smithandken.com

a) Priority Placing in search results b) Property Banner in search results c) Nearest Schools and Metro Stations to your property d) Google Map Location of your property e) Area Guide about the community your property is in

4. Web Marketing on the most popular portals in the UAE

5. Signage installation (if applicable)

6. E-mail Campaign to the Smith & Ken database of 50,000 buyers a) Linked back to your property on www.smithandken.com b) Easy to use registration for buyers

7. Registered on internal Smith & Ken Inventory Management System

8. Custom made signage, price on request

9. Custom made hard copy property brochure, price on request

10. Bespoke Gulf News Freehold Advertising: Early right hand page a) Half Page AED 2,000 b) Full Page AED 2,800

1. Standard Home Information Pack, web marketing and registered on internal Smith & Ken Inventory Management System

For Non Exclusive Listings

Our websiteconnects with everyone...

Disclaimer: The web portals are subject to change without prior notice

Just Property Dubai

Pentimo

Dubai Property Search

Property Portal

Dubizzle Property Finder

Just Rentals Dubai

Buy Sell Dubai Property

Gulf News

Bayut

We understandthe buying cycle

Need or WantStage

1KnowledgeStage

2

PreferenceStage

3Buy & JustifyStage

How will your property be sold

Without phone calls how can others expect to get to the sale?

We Work On A Formula

Phone CallsGet Viewings

OffersGet Sales

ViewingsGet Offers

My Listings ProgressYou are in control

My Listings Progress is the account issued to sellers and landlords when they register their properties for sale or let with Smith & Ken

The MLP Account allows sellers and landlords to:

View their properties for sale or for let and how they look on our website

View how many users have viewed their properties

View what ratings buyers or tenants have given their properties out of 5 stars

Submit Price Change Requests

View property banners and request banners in search results

Conduct Property Searches and save favourite properties

View feedback of any offers or viewing requests

How we can help you sell

Oxygen Home Loans helps you breathe easy...

Oxygen Home Loans is an independent mortgage broker who advises clients on the correct mortgage product which best suits individuals needs. They work with every lender in the UAE and provide regular updates to buyers on interest rates.

• Every offer in Smith & Ken is qualified by the mortgage broker to ensure the buyer has the required funds in place

• Oxygen Home Loans submits more mortgage applications than anyone else bringing a large pool of buyers for your property

• Oxygen Home Loans follow up with the sale after it’s been made to ensure a successful and transparent transfer of ownership

xygenhelps you breathe easy...

h e l ans

How we can protect your sale

Smith & Ken Conveyance

Smith & Ken Conveyance is unique in its approach to propertytransfers in the UAE with in house conveyance specialists monitoring the progress of your sale and dealing with the banks, developers and government agencies on your behalf.

• Professional documentation and arrangement for all your property transfer requirements

• Statement of Account highlighting all fees and costs related to your property sale

• Hassle free and transparent process

Why choose us to sell your property?

Expert AdviceWe will provide you with the correct advice at all times about when and what price to sell for. Our interest is focused on providing a service to you that will see you continuously use the services of Smith & Ken.

Professionalism We have a strong focus on our professional standards always in tent on prov id ing you an experience to remember.

WebsiteOur website has been structured to be extremely SEO friendly to attract buyers from all the major search engines from all over the world.

Property PRWe will use various news portals and press releases to generate as much interest for your property as possible.

Buyer Network It’s our job to make sure we find your property the buyer it’s looking for. We have a Buyer Network of over 50,000 individuals in addition to having an Agent Network of 100 tried and trusted agencies to work with.

Accurate ValuationWe will conduct an appraisal on your property, free of charge, to let you know the price you can expect when selling your property

My Listing ProgressThis allows you to see how visitors on our website have viewed your property, and what rating they have given it out of 5 stars. It doesn’t stop there. You can submit price change request on-line, upload new images and see the offers made for your property.

The HIPYour property will receive a digital e-brochure, a 360 panoramic tour, an image gallery, a digital floor plan which is also accompanied by an area guide about where your property is located to give any prospective buyer all the informa-tion they need!

Marketing We are very much committed to following a proven marketing method - AIDA. Attention, Interest, Desire, Action. Whether it’s an e-mail campaign, SMS campaign, Internet campaign or Seminar this formula is always followed and is proven to find your property a buyer.

Safety & Security All your information is kept confiden-tial at all times. We are committed to exceeding the best practice ethic of the By Law No. 85 of 2006, so rest assured when using the services of Smith & Ken we only comply with the rules and regulations of Dubai’s Real Estate Regulatory Agency also known as RERA.

PO Box 214960 - 11th Floor - Concord Tower - Dubai Media City - Dubai, UAEtel +971 4 439 4300 | fax + 971 4 439 8900 | info@smithandken.com | www.smithandken.com