Go Mobile!By Kendra Smith 0004077097

The Impact of Mobilen The estimation for 2013 was

that there would be more mobile users accessing websites than desktop computers!n Today’s shopper is on

the go and on the lookout for convenience

n Creating a mobile market can ultimately enhance Collins Catering by generating more opportunities to reach and be reached

Presenter’s Notes: The way in which the web is being viewed is always evolving. In the more recent years, mobile devices have become the main way that websites are viewed. As a business,

it is important to consider how Collins Catering can benefit from this. Mobile device users are focused, driven, and usually

search with a purpose. If a potential customer gets on their mobile device to search for Collins Catering, what will they find? Is your site user friendly? Will users be able to access

your contact information easily? Is your web presence impactful enough to create interest? The answers to these

questions can make the difference between a potential customer and a person who became frustrated and moved on

in their research.

Consider The Customer

n More than likely, Collins Catering would be contacted by some type of event coordinatorn Probably researching

multiple companies at once

n Contact person is on the go and needs to be able to access your info anywhere at any time

n Estimated triple growth of mobile use to 1 billion by 2013

Presenter’s Notes: With the changing times in mind, Collins Catering has the opportunity to become more

targeted in its approach. With the increase in usage of mobile devices such as cell phones and tablets, it’s

important for your company to expand its reach on the web by developing your site to further cater to these needs. Your customer is more than likely using one or

more of these types of devices.

The Social Connection

n With an added mobile experience, Collins Catering can reach outside the scope of its website to other social media outlets like Facebook and Linkedin.n Facebook can market to

event hopefuls while Linkedin can connect you with other professionals that may later need your services

Presenter’s Notes: The use of social media on mobile devices can enhance your reputation and your ability to

reach potential customers you may have never reached by just your website. Your presence on sites like Facebook

and Linkedin are like windows into the day to day operations of your business and can create an interest or

“buzz” that will cause people to contact you and ultimately call upon your service! Again, social media is

another way to connect and reach people who are on the go. While a potential customer may not have the time to

sit at his or her desktop and view your site, they can easily go on their iPhone or Android device and Google your company or view your “Fan Page” on Facebook. Even

potential business partners may look you up on Linkedin to see your resume and overall history. Your presence on the web through mobile accessibility is one that should be

taken seriously!

Social Tag (Continued)n Social media can also help Collins Catering through

taggingn Other businesses and people overall can tag you in

statuses, in location apps, and more to further promote Collins Catering

n Apps like Foursquare can show how many people tag your company for their special events

n Tagging your company in statuses and pictures can draw attention to your Facebook page or website, thus gathering more opportunities to engage and reach

Driven to Focusn Going mobile will drive you

to a greater focus in terms of overall brandn Will help you to

determine what information is needed, what is not

n Will help you hone in on what the customer is most interested in

n Will ultimately help you grow

Presenter’s Notes: Going mobile will not only help you focus in terms of design, it

will help you focus in on what is important for your overall brand. By

ruling out what isn’t important, it helps you to spend more time and energy on building connections with your potential

customers. With a more focused marketing campaign, your customers will surely begin to see the brand and vision for Collins Catering, and it will

drive them to focus more on considering your service! Presentation always

makes a big difference.

Driven to Focus (Cont.)

n Focusing on content gives Collins Catering to focus on factsn Specific text: Contact info, shorter

descriptionsn Photos: Link to apps like Flickr, Facebook,

Tumblr, etc. (Lower speed will make viewing difficult)

n No video on website, maybe on Facebook, Instagram

From the Designern It’s important to

understand that this will require more effort on the part of your officen A desired ability to

handle the website in-house will mean more awareness of design elements

Presenter’s Notes: If you want the web design to take place in-house, I suggest using a web host that has a focus on web device integration. By this, the web host will have a “mobile version” of your site without you having to separately design a version

to be used on mobile devices across the board. Host sites like Squarespace are a great example of

this capability. Do not be overwhelmed by the pricing. In this case, the pricing is completely worth the confidence you will have in the service. The site

is almost never down, and it has a lot of opportunities for questions as well as a line to call

for any issues.

Go Mobile Summaryn Overall, going mobile

can not only grow your business, it can further engage customers and develop your BRAND into one that withstands time.n It’s a combination

of design as well as maintaining contact and influence.

Presenter’s Notes: With a tentative plan between Collins Catering and your web design consultant,

your team can easily redesign your website through a hosting site and maintain it. Not only that, your

team can begin the journey to engaging your viewers by inviting them to join your social network and keying in on what Collins Catering is up to. Over time, this will develop your brand into one that is

memorable. It will be promoted by your customers, which is the best kind of marketing there is!

Referencesn "Mobile First." Creative Bloq. N.p., 15 Mar. 2011. Web. 2 Mar. 2014. <

http://www.creativebloq.com/mobile/mobile-first-3117071>.

n N.d. Photograph. She Knows. Web. 2 Mar. 2014. <http://cdn.sheknows.com/articles/handshake_interview.jpg>.

n N.d. Photograph. Sonics Inc. Web. 2 Mar. 2014. <http://sonicsinc.com/wp-content/uploads/2012/10/iStock_000018482934Small-455x250.jpg>.

n N.d. Photograph. Web. 2 Mar. 2014. <http://ak1.picdn.net/shutterstock/videos/1334674/preview/stock-footage-smart-young-businesswoman-on-the-streets-of-new-york-using-a-cell-phone.jpg>.

n N.d. Photograph. Web. 2 Mar. 2014. <http://www.rofltime.com/wp-content/uploads/512px-IPhone_4S_in_hand_resize.jpg>.

n N.d. Photograph. Web. 2 Mar. 2014. <www.phirebase.com>.

n Wentworth, Tom. "Why Mobile Design Should Never Be an Afterthought." Mashable. N.p., 5 Aug. 2011. Web. 2 Mar. 2014. <http://mashable.com/2011/08/05/mobile-design-priority/>.