SMS clientInnovative mmatcher solution

SMS design considerations

• Limited length

• Text only

• Easy to use and learn

• Limited command set

• Interest is the most important piece of information

• Provide interest validity information

• Provide user reputation information

• Provide transaction methods (e.g. Nokia Money)

SMS design considerations

SMS Workflow

Adding interest

Both parties input their interestActual commands have been omitted from the pictures.

Farmer Trader

Matching

Both users receive matches, based on their interest and location.

0d5*M - short, powerful code, that gives user 3 important pieces of data

Farmer Trader

Actual commands have been omitted from the pictures.

Messaging

Farmer chooses the best trader and starts to negotiate.

They can use messaging within mmatcher or exchange mobile numbers and complete the deal via voice.

Farmer

Trader

Farmer

Why will SMS be a success?

• Powerful service

• Very effective workflow

• Innovative intuitive commands

• Learning from workflow

• Will reach 640 million people