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SMX Madrid 2008
Target Global:Understanding Search Markets Around
the World & Targeting US/EnglishLanguage Regions.
Mexico / Latin America
Overview of the Latin American market (Source - Acronym Media) 549 million people 11 million registered corporations in Latin America. 3 major markets in Latin America; Brazil (17%), Mexico (18%) and Argentina (26% penetration). Latin American Internet usage base is half that of the US.
Latin American Search Engine Market Share (page views): Google : 72% Yahoo : 17% MSN : 2% Local Players (eg, Busca Pe in Brasi) : 9%
Regions without Solid Data
North Africa Sub-Saharan Africa (except South Africa, whereGoogle is 90%+) Southeast Asia India (but Google is presumed leader)
Leveraging an Existing Domain vs.Launching New Domains or Subdomains
greatsite.com > newgreatsite.com
greatsite.com/new > new.greatsite.com