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WELCOME!
facebook.com/SchoolNutritionAssociation @schoollunch
Check your audio connection to be sure your speakers are on and the volume is up.
Archive recording, presentation slides, resources, and CEU form are available at:
www.schoolnutrition.org/webinars
Increase Participation this School Year: Tips to Promote Your Program
Tuesday, August 26, 2014
Speakers: o Emily Mannel, Marketing Specialist, SNA o Ginian Grayes, Nutrition Marketing & Communications,
Hillsborough County Public Schools
Questions + Answers
• Type your questions into the “Question” box at any time during the webinar.
• Questions will be addressed during the webinar and at the end as time allows.
Why spend time on marketing?
Increase student participation
Restaurants do it – why shouldn’t you? View students as customers
Reach parents to show them how much school lunch has changed since they were kids!
Celebrations are fun for students and staff, too
National School Lunch Week
Why re-invent the wheel?
Ideas, fun artwork, templates, and tips already created and
available at www.schoolnutrition.org/NSLW
October 13-17, 2014
Made possible by:
Celebration Example
Irvington, KY schools
Fiesta/Southwest
Northeast region
NSLW: Hold the presses!
SEAFORD – Tours of kitchen facilities were among the activities associated with Seaford’s celebration of National School Lunch Week.
RCPS will have guest servers at the schools today, …city and county leaders, state representatives…will serve alongside school food employees.
Schools celebrate School Lunch Week
National School Breakfast Week
Made possible by:
March 2-6, 2015
www.schoolnutrition.org/NSBW
Celebration Example
Attala County, MS
• Breakfast and a movie – “Back to the Future”
• Breakfast poster contest for kids • ‘Fifties Friday’ – Rock Around the
Clock • Menu items renamed – Stopwatch Sausage Biscuit, Half-Past Eggs
NSBW Media Coverage
Newton schools put the spotlight on breakfast
School Lunch Hero Day
May 1,2015!
Celebration ideas and resources: www.schoolnutrition.org/HeroDay
Keys to Excellence
Evaluate your program’s strengths and areas for improvement
Compare your performance with other districts Prepare for the 3 year administrative review process Instantly download customized charts about your program’s performance for presentations
www.schoolnutrition.org/KEYS
Keys to Excellence
Market your success!
Share results with administrators/your school board
Score 90% or higher? Request a personalized certificate! (Email Emily at
Brag a little!
STEPS Challenge
Made possible by:
www.schoolnutrition.org/STEPS
SNA Resources
Reach media, parents, administrators, and elected officials with:
Media relations tools
Cafeteria Site Visit 101
Administrator brochure
Handouts for parents
www.schoolnutrition.org/PR
SNA Resources
Customizable
parents’ brochure
A brand new
resource!
www.schoolnutrition.org/research
NSLP/NSBP Participation Tracker
TrendSETS
www.schoolnutrition.org/research
Share your stories and events!
Why bother?
Over 75% of American moms use Facebook!* Embarrassing for students – good for you!
Social media use accounts for 25% of all the time U.S. adults spend online*
*Source: Nielson
“But I don’t have anything interesting to share”
Not true!
Recipes from
your cafeteria re-sized for home
Awards your nutrition
program has received
Lunch and
breakfast menus
Tray shots of meals you serve
Special events and celebration
photos
News articles about kids
and nutrition
Taste Tests
Bread & Butter of the social media world
Should be your go-to platform to reach parents
Visual – images are key!
Facebook example – lunch tray
Great comments from parents
St. Paul Public Schools, MN
Facebook example – lunch tray
Facebook example - event
Cypress Fairbanks ISD
Facebook example – share your story
School City of Hobart, IN
Facebook example – brag a little
Portland Public Schools, OR
Social Media
www.facebook.com/SchoolNutritionAssociation
@SchoolLunch
Members-only group: School Nutrition Association
Channel: SchoolNutrition
www.facebook.com/TrayTalk (send parents here!)
Innovative Marketing in Hillsborough County
Ginain Grayes Nutrition Marketing & Communications Hillsborough County Public Schools
HCPS Overview
8th largest feeding program in the country
135 million dollar self-supported business that is financially solvent
61% economically needy
215 self-op Kitchens; 2 Production Kitchens; total of 232 sites receive meal service
Over 250,000 meals served daily
Breakfast free for all students!
Partnerships
National School Lunch Week
Promotions
National School Breakfast Week
Promotions
Lunch Madness 2014
• All Salad Bar Schools
• GOAL: Increase average
daily participation and get
students excited for March
Madness with Tyson beef
sandwiches in flavors students
love.
Promotions
Lunch Madness 2014
School Kitchen Tours
Cook It Up!
Cook It Up!
Cook It Up!
Cook It Up!
Ayushi’s Shredded Turkey
Wrap
Cook It Up!
Learn more on YouTube:
HCPS Video Channel
Fresh Flavors Food Expo
Over 200 students are invited to be official
taste testers!
Taste testers rate items
on iPads – providing
real-time feedback!
SNS Bookmark Contest
Community Events & Outreach
Back To School Bash
Children’s Gasparilla
Parade
Noon Year’s Eve @ Lowry
Park Zoo
Parent University
“Staying Connected to the Community”
Get Social
Increase social media presence
Use as a promotional tool
More resources
www.schoolnutrition.org/PR
More resources
Check out ‘Resources & Research
More resources
Photos on Flickr! www.flickr.com/SchoolNutrition
Questions + Answers
• Type your questions into the “Question” box at any time during the webinar.
• Questions will be addressed during the webinar and at the end as time allows.
THANK YOU!
