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sales@spotsndots.com Copyright 2017.The Daily News of TV Sales Monday, February 13, 2017

SNAPCHAT: ADS ‘AS GOOD AS TELEVISION’WANTS ENGAGING, CREATIVE, AND FUN ADS Snapchat thinks it has better ads than television, and way better ads than other digital video competitors, per a recent Snap Securities and Exchange filing, as the company works on an IPO. As part of their attempt to go public, Snapchat had to explain how they’d make money, and one way is to take ad dollars away from competitors. First, Snap looked at its digital-video competitors and concluded that the existing video ad options were horrible. They believe “two of the most popular forms of digital video advertising are pre-roll horizontal video ads and in-feed horizontal videos. Pre-roll advertisements play before the content that a user wants to watch, leaving users feeling like they’d been blocked by an advertisement and frustrated that they had to wait to see what they want. In-feed advertisements were less obstructive, but they weren’t full screen and users often scrolled right past them — just like a banner ads on a website,” according to BusinessInsider.com So the two dominant forms were lacking, according to Snap. But users said they enjoyed TV ads the most, “because it’s part of the experience, especially when the advertisements were funny, creative, and entertaining” — which sounds suspiciously similar to the ad product Snap wanted to create. However, Snap made a few changes from TV ads. First, the ads are meant to be viewed only when holding your phone vertically. Second, they were skippable to give users the choice of whether to watch them. And like TV, Snapchat showed ads only when users chose to watch a videos with sound. Ads appeared amid the videos, but a user can skip them. So Snap declared its ad product, with this formula, “as good as television.” If ad budgets move away from TV and toward mobile phones, it makes sense those new dollars would gravitate toward something that feels more like old-school TV. Snap’s pitch is that its ads are like TV, only improved. “Worldwide ad spending is expected to grow from $652 billion in 2016 to $767 billion in 2020,” Snap wrote. “The fastest-growing segment is mobile advertising, which is expected to grow nearly 3x from $66 billion in 2016 to $196 billion in 2020. We believe that one of the major factors driving this growth is the shift of people’s attention from their televisions to their mobile phones.” Advertisers aren’t jumping on the Snap bandwagon just yet — the company’s revenue in 2016 was $400 million, although Snap is still in the early stages of ramping up its video ad business.

ADVERTISER NEWS Forbes says Whole Foods is planning to close nine stores after disappointing first quarter earnings. The company the closing of some smaller and older stores that are close to existing larger, more profitable stores in hopes of improving cash flow and shift the focus to high-performing stores……. A report from ABI Research is predicting a positive future for virtual reality hardware. The category is expected to grow 42% through 2021. Currently, Samsung Gear and Google Daydream have the lion’s share of the market, but companies like Royole, Pico and several Chinese manufacturers are entering the market……. Domino’s is

launching a novel approach to reach millennials with the Domino’s Wedding Registry. The novel approach was addressed by a company spokesperson in a report in Fortune, “We wanted to make it easier for people to ask for and receive something that they’ll really use.” ……A new cooperative advertising marketing strategy has been launched by Serta Simmons Bedding to help the company’s retailers. The program is called Advantage Marketing Plan……Sears Holdings is rolling out plans to restructure the company and

aiming to cut $1 billion in operating cost. The retailer plans to consolidate corporate and support functions for both Sears and K-Mart, and use data analytics to optimize the product assortment in both stores……Petco has launched a new ad campaign seeking to show the difference between the 50-year-old pet specialty store and mass marketers and on-line competitors. Petco CEO Brad Weston said “The new campaign emphasizes that, whether they shop Petco in-store or online, pet parents will find a shared passion for animals, & guidance and expertise they can trust.” ……General Motors is hoping that Maven, the car-sharing service owned by the automaker, will funnel users to GM dealerships after driving one of their cars. Currently the service is offered in 17 North American cities and has 23,000 members. The head of Maven is Julia Steyn, and she reports that 78% of the users are 18-36 years old and

PAGE 2 The Daily News of TV Sales @ www.spotsndots.com

NETWORK NEWS Saturday Night Live continues to turn satire into ratings. Saturday’s night’s episode — hosted by Alec Baldwin, who plays the President, along with Melissa McCarthy’s popular impersonation of White House press secretary Sean Spicer, scored a 7.2 in the metered markets households and a 3.6 in adults 18-49 in the markets with local people meters. That’s the show’s highest metered-market household rating in six years.....ABC is combining two very popular sports in the Colgate Skating & Gymnastics Spectacular airing this Saturday at 3 PM (ET). The special is hosted by Olympic Figure Skating Gold Medalist Kristi Yamaguchi, three-time U.S. Ice Skating Champion Michael Weiss and Olympic Gold Medal Gymnasts Bart Conner and Nadia Comaneci……Producers of the 89th Annual Academy Awards show announced that Oscar-nominees Lin-Manuel Miranda, Sting, Justin Timberlake and 2014 Oscar-winner John Legend have been booked to perform. Jimmy Kimmel will host the Oscars on ABC Sunday, February 26th

……Wisdom of the Crowd, from former The Good Wife writer-executive producer Ted Humphrey, has picked up a pilot order from CBS. The crime drama is based on the Israeli format of the same name and is inspired by the notion that a million minds are better than one. It centers on a tech innovator who creates a cutting-edge crowd-sourcing hub to solve his own daughter’s murder, as well as revolutionizing crime solving in San Francisco……Fox has given a greenlight to a new medical drama from Neal Baer called The Beast. Each episode will revolve around three challenging medical cases. In the end, two will live and one will die. Their doctor never stops fighting for them. Baer is an alum of NBC’s ER and Law & Order: SVU……Sarah Shahi (Person of Interest) has been added to the cast of the new NBC drama pilot Reverie, a virtual reality thriller. Shahi will play a former detective specializing in human behavior brought in when an advanced virtual reality program has dangerous and unintended consequences……The CW reboot of Dynasty has brought in Elizabeth Gilles to play the role of Fallon Carrington. Gillies was most recently cast as Denis Leary’s daughter in Sex&Drugs&Rock&Roll on FX……In other casting news, Thin Ice, the new Liz Meriwether comedy at Fox will have Bridget Mendler in the lead role……Jack Cutmore-Scott will play the lead role in the ABC pilot, Deception. Cutmore-Scott was part of the cast of the short-lived Fox comedy, Cooper Barrett’s Guide to Surviving Life……ABC’s TGIT line-up has gotten early renewal notices from the network. The line-up includes Grey’s Anatomy, Scandal and How to Get Away with Murder, all three dramas come from ShondaLand……Queen Latifah of the Fox primetime drama Star, is expanding her relationship with the network and studio by developing a new bible-based drama project call The Scroll. The script will come from feature writer Michael Elliott, and is based on an original idea from Holly Carter. The Scroll will reimagine some of the Bible’s most popular stories in present day settings.

AVAILS NBCUniversal is launching a new Telemundo-owned station in San Diego and is searching for a Vice President of Sales. This person will oversee entire sales and marketing department and will ensure employees work and sell with integrity and uphold Telemundo San Diego sales standards. Minimum 10 years prior experience in a TV, broadcast, digital sales or marketing managerial role, and a Bachelor’s degree required. Bilingual (English/Spanish) both written and verbal a must. Qualified candidates can CLICK HERE for more information or to apply now. EOE.

ABC 7 Chicago seeks a motivated self-starter looking to overachieve in the role of Account Executive/Multimedia Business Development Specialist at one of the strongest television stations in the country in the 3rd largest market. This position requires a proven track record of success in sales/new business development, experience in transactional business within advertising agencies as well as direct client contact. Interested candidates

should upload a cover letter and resume online at www.disneycareers.com, requisition ID# 415880BR. EOE Digital Sales Manager – Milwaukee. Tribune Media / WITI FOX6 has an immediate opening for a progressive leader and revenue generating catalyst. You would be joining a highly successful sales team that sells some of the most powerful screens in Milwaukee: Fox6now.com, WITI FOX6, TheWeatherChannel.com, Antenna TV; and a multitude of audience extension / marketing services opportunities. If you have successful digital sales experience and you love to lead, coach, create, sell and help businesses grow, send a cover letter/resume to: witihr@fox6now.com. E.O.E. WCMH TV, Columbus, OH (NBC, Nexstar Media Group), is looking for an Account Executive. The AE will be responsible for the following: Maintain and maximize core advertiser revenues; Develop new business for NBC 4, nbc4i.com, and Me-TV through contact with local advertising agencies and direct local clients. The ideal candidate will have a minimum of three years broadcast sales experience and a BA or BS degree. CLICK HERE to apply, look for job CMH-000280. Background check and drug screen required. EOE M/F/V/D WATE-TV 6 On Your Side, (ABC, Nexstar Media Group) in Knoxville, TN is accepting applications for a Local Sales Manager. Candidate must be dynamic and proactive leaders who create and sustain a winning culture through team building and leadership. 2 - 3 years recent television sales management experience (local and national combined) as a local or national sales manager is preferred; working knowledge of Matrix, Wide Orbit traffic systems. Acceptable driving record, pre-employment drug and background screening required. CLICK HERE to apply. EOE.

Need to place a job in SND? Do it ONLINE HERE, or send your listing to ads@spotsndots.com

2/13/2017

Jimmy Fallon

Nordstrom’s stock went up after President Trump attacked

them on Twitter for dropping Ivanka’s clothing line. Then

RadioShack said, “Would you mind attacking us?”

The Daily News of TV Sales @ www.spotsndots.com PAGE 3

ACCOUNT ACTIONS Omnicom Group is shifting the headquarters of its U.S. Nissan account from Los Angeles to New York to get agency resources closer to Nissan North America’s headquarters near Nashville, TN. Nissan’s North American operations were relocated to Tennessee from Southern California in 2006. A significant portion of the work related to the account had been handled by TBWA\Chiat\Day Los Angeles in recent years, but for the most part that will no longer be the case, says Adweek. Know what’s closer to Nashville than New York? Nashville. And Atlanta.... Minneapolis-based Fallon is opening a New York City office to specialize in beauty, fashion and luxury brands especially following the agency’s acquisition of New York creative agency AR. John King will be president of the new office, and David Israel will be the agency’s executive creative director.

THIS AND THAT TelevisionNewsDaily says in the first five weeks of the year, dollars spent on media by new and existing TV networks and digital platforms continues to climb. Quoting numbers from iSpot.tv, $192.9 million in national TV has been spent by TV networks and digital TV services, up 7% from the same time period a year before. From January 1 to February 9, 152 TV video brands bought national TV time, including CNN, Hulu, Fox, Amazon Prime Instant Video and PlayStation Vue. CNN spent $41 million, followed by Hulu at $21.6 million; Fox with $16.3 million; Amazon Prime Instant Video at $12.1 million; and PlayStation Vue, $11.7 million.....Facebook advertisers will be able to buy ads with an option to pay for them only when videos play with the sound on. Facebook will offer the option to buy sound-on videos along with other standards as part of a broader effort to appease the ad industry, according to Ad Age. Facebook videos typically show up in people’s feeds on mute and automatically start playing.....Alexa, the voice-activated ‘personal assistant’ from Amazon is selling like hotcakes. Alexa is expected to sell 24.5 million units this year—up from 1.7 million two years ago. Users can control their TV with it. For example, you can walk into your home and say, “Alexa, turn on the TV”, and it will. Wonder if it can be set to tune in to YOUR channel?

BUSINESS BYTES Progressive Grocer says Lucky’s Market plans to open at least six new stores in Florida over the next 18 months, following the opening of six locations in 2016. The stores will be located in Sarasota, Panama City, Oakland Park, Port St. Lucie, Bonita Springs, and St. Petersburg....A new study predicts President Trump’s proposed 20% tariff on products from Mexico could hit lower-income car buyers the hardest. More than one third of the subcompacts sold in the U.S. come from Mexico. The analysis by auto-buying site Carjojo finds that at an average cost of $16,850 among the dozen models from various makers that are made in Mexico, buyers would face an added $2,679 tax per vehicle including a 6% average sales tax. “The effect of this tariff on prices is quite concerning, not just for our industry for the financial welfare of those families,” said Carjojo CEO Peter Levy.

AVAILS CBS 5 and 3TV is looking for our next Director of Sales. This position necessitates a dynamic leader who will motivate and develop the sales team in local and national sales efforts. It is imperative the DOS have strong working relationships with advertisers. The ideal candidate would also have a keen eye and skill for formatting programming to maximize revenues and the ability to budget, accurately forecast the market and stations, and provide financial reporting to Management. CLICK HERE to apply. EOE. WRAL-FM in Raleigh, NC, seeks experienced Radio Local

Sales Manager to achieve revenue goals by creating and implementing winning sales strategies. Heavy focus on new business development, growing existing accounts through new ideas and increasing shares of transactional business. Three+ years radio sales management experience with proven track record and fervent desire to win required. All candidates must APPLY ONLINE. EOE M/F All Capitol Broadcasting Company properties are

tobacco free. CBC participates in E-Verify. WCBD News 2 (NBC affiliate, Nexstar) in Charleston, SC seeks an Integrated Digital Specialist (IDS) to generate and grow digital marketing service revenue for the company. The IDS will develop & execute go-to-market sales strategies/tactics that result in exceeding personal & company revenue targets. 1-5 yrs. of experience. 1+ year’s digital marketing/media sales, and a BA or BS in Business, Marketing, Advertising or Communications preferred. Must apply on-line at nexstar.tv. Click on “Careers at former Media General” tab. No calls please EOE/M/D/F/V WECT-TV in the fast-growing coastal region of Wilmington, NC, seeks a successful media Account Executive. As a division of Raycom Media, our sales team helps local businesses grow through advertising on WECT, the dominant NBC station in the market, WECT.com and WECT’s mobile apps, Bounce Wilmington and many digital products. The ideal candidate is a highly motivated, skilled negotiator, and possesses a proven track record of generating new revenue through customized solutions across multiple platforms. APPLY HERE and attach your cover letter and resume. EOE-M/F/D/

2/13/2017

Conan O’Brien

SATURDAY NIELSEN RATINGS - LIVE + SAME DAY

Facebook has just added a new tool for finding help during disasters. Unfortunately, then Facebook shows you photos of your friends having a much

better time during their disasters.