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This is a marketing presentation for my marketing 345 class which focuses on Snapple and it\'s current means of advertising. The presentation is to inform the audience of Snapple\'s background, target market, promotion strategies, and competitors.
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PROMOTION PROJECT
Presented By:
Marshall Ward
Chelbi Jackson
Danielle Crumpton
TARGET MARKET
20-45 years old Youthful attitude Active lifestyle Sports/fitness minded Focused on engaging younger viewers
while not alienating current customers
TARGET MARKET CONT.
Health conscious consumer who wants to know they’re getting the healthiest and best ingredients
TARGET MARKET CONT.
Snapple consumers can be associated with: Health Food Arts and Leisure Electronics Beauty
WHAT MAKES SNAPPLE UNIQUE?
Made From The Best Stuff on Earth® Real Ingredients No Artificial Flavor No Preservatives
Snapple is Natural, Real, and Personal.
PRODUCT/SERVICE POSITIONING
SNAPPLE PRODUCTS Tea Juice Drink 100% Juiced Water Diet
“The Best Thing on
Earth Just Got Better.”
PRODUCT/SERVICE POSITIONING
SNAPPLE PROMOTION STRATEGIES
Social Networks Facebook/MySpace Twitter YouTube – “Best Stuff”
Sponsorships/Charity Diabetes and Autism Causes The Lakeview School for Cerebral Palsy in Edison
and Children's Specialized Hospital (funded by the Snapple Bowl)
Events Celebrity Apprentice Snapple Bowl
WHAT’S SNAPPLING…ON FB?
Company Information FAQs Win Free Shirt
WHAT’S SNAPPLING…ON TWITTER?
Favorite “Real Facts” Suggest a fact that could
be put on a Snapple Cap Coupons
COMPETITORS
AriZona Beverage Co. Hornell Brewing Co., Inc. Extensive Product Line
Tea Organic Teas Tea Bags “To-Go” Tea Packets Energy Drinks/Shots “Vapor” Water, “Rescue”
Water
“HERE’S TO YOUR HEALTH”
ARIZONA TARGET MARKET
16 years and older Health conscious consumers Seeking all natural ingredients Targets all levels of income
Target Market
“At AriZona we hardly spend a penny on traditional advertising. And when we do, it’s as
real as our products are”-AriZona Website
ARIZONA PROMOTION STRATEGIES
Social Networks Twitter Facebook/MySpace YouTube Flickr
Sponsorships/Charity Operation Smile Make A Wish Leukemia and
Lymphoma Society Local Events
Baseball games County Fair
Sales Promotions SJC Drum-Kit Sale Become an AriZona
Ambassador
Nestle S.A. (Switzerland) Nestea Products
Can/Bottled tea Refrigerated tea Instant Iced-tea mix
COMPETITORS
Ages 25 and up Mature and sophisticated
streamline appeal Taste appeal Anytime refreshment
NESTEA TARGET MARKET
Target Market
Traditional Advertising
Television Billboards Magazines
Social Networking Sales Promotions
Coupons Bonus Products
“Cool to the Core” Campaign
Contests Marketing Recruitment Nestea Fit
NESTEA PROMOTIONAL STRATEGIES
BIBLIOGRAPHY
Arizona Website- http://drinkarizona.com/#featured_content
Nestea Website- http://nestea.com/index.jsp Snapple commercial-
http://www.youtube.com/watch?v=cgLL0L38Iws Snapple Website- http://www.snapple.com http://www.brandchannel.com/features_profile.asp?
pr_id=107 http://fishtrain.com/2007/08/24/how-does-snapple-market-
its-products/ http://www.youtube.com/ http://content.salesbook.com/ViewContent.aspx?cid=V0DuI
CoeyvE=&vrid=OX/MYZk3V1A=&cgt=OX/MYZk3V1A=&cgki=nyVEcdY8r10=
