your target isour audience

local residents

second homeowners

visitors

RecordCourier.com

1503 Highway 395 North, Suite G | Gardnerville, NV 89410 | 775-782-5121March 2016

print | digital | advertising | marketing

2

What will you find in the Carson Valley?Tracing its roots back to 1875 as the Carson Valley News, The Record Courier is the oldest continuously run business in Douglas County. Publishing a print edition three times a week and digital edition 24/7, it is the leading source of community news in Carson Valley. The Record Courier is often rated among the best newspapers in Nevada by the Nevada Press Association. The awards include General Excellence, Best Website, Journalist of Merit, Best Online Writing, Best Overall Design and others.

The Record Courier is owned by Swift Communications and is part of the Sierra Nevada Media Group (SNMG). SNMG consists of newspapers and their websites across Northern Nevada. Our group includes newspapers and websites in Carson Valley, Lake Tahoe, Carson City and Fallon. The Big Nickel, Northern Nevada Business Weekly and Healthy Beginnings are also SNMG properties located in Reno. Advertisers can buy one of these markets or all of them with our one order, one bill, one contact service. Together you can reach readers of over 71,000 copies in all our print publications or 317,000 unique visitors of on our websites with just one phone call. We also have a host of digital services including email blasts, website design and behavioral targeting. We can also create a custom digital network targeting your best prospects anywhere in the country.

Carson Valley is a community nestled at the base of the awe inspiring Sierra Nevada Mountain Range. We’re located just a half hour drive away from Lake Tahoe, south of Reno and Carson City. The Carson Valley boasts Nevada’s oldest settlement, Genoa. We are a gateway between the Sierra Nevada mountain range and the Great Basin Desert. The Sierra Nevada contains over 32,000 acres of skiable terrain and is home to the Tahoe Rim Trail, a 162 mile hiking trail circumnavigating the ridges surrounding Lake Tahoe.

*Source: Alteryx

market overview

Population*

Gardnerville, Nevada � � � � � � � � � � � � � � 37,061Household Income*

Gardnerville, Nevada � � � � � � � � � $64,557Households*

Gardnerville, Nevada � � � � � � � � � � � � � �15,258Number of Business Establishments*

Businesses Locatedin this Area � � � � � � � � � � 37,061

audiencedemographics

print | digital | advertising | marketing

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PrintEditionThe Record-Courier was fi rst started in 1875 as the Carson

Valley News. The Record-Courier is owned and operated by

Swift Communications, a Nevada-based company.

The paid newspaper is

published on Wednesday,

Friday and Sunday. The

Record-Courier and its

affi liated website,

www.recordcourier.com,

focus on local and community

news. Special publications

include the Carson Valley

Almanac, the Douglas County

Parks & Recreation Guide, and

the Best of the Carson Valley.

DigitalServicesOur digital services mean more customers for you. Our

digital marketing tools fi nd your best prospects effi ciently.

• Targeted Digital Display Ads

• Behavioral Targeting

• Search Engine Marketing

• Social Media Marketing

• Targeted Mobile Marketing

• Website Design

• Video

powerful reach

RecordCourier.com30-day traffic*

PageViews � � � � � � � �308,567

UniqueVisitors � � � � � � � � � � �42,512

PageVisits � � � � � � � � � � � 105,351

*12-month average

print | digital | advertising | marketing

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The Record-Courierformat: newsprintfrequency: 3X weeklyquantity: 8,014 issue

Carson Valley Almanacformat: glossy magazinefrequency: annuallyquantity: 6,500 issue

Reach Carson Valley’s Best Consumerswith our Award-Winning Publications!

CoverageArea

product snapshot

Carson CityGenoaMindenGardnervilleWellington

South Lake TahoeMarkleeville

Coleville

LakeTahoe

N E V A D A

C A L I F O R N I A

96150

96120

96107

8944489410

89460

89411 89423

8970189705

distribution

Best of Carson Valleyformat: newsprintfrequency: annuallynumber of votes: 109,000

Douglas County Parks & Recreation Guide

format: magazinefrequency: tri-annuallyquantity: 22,000 issue

Brought to you by:Douglas County Parks & Recreation Department& City of South Lake Tahoe Recreation Services

C A R S O N V A L L E Y & S O U T H S H O R EC A R S O N V A L L E Y & S O U T H S H O R EC A R S O N V A L L E Y & S O U T H S H O R E

REGIONALREGIONALREGIONALRECREATIONRECREATIONRECREATION&&& TRANSPORTATIONTRANSPORTATIONTRANSPORTATION

GUIDEGUIDEGUIDE

WINTER/SPRING WINTER/SPRING WINTER/SPRING WINTER/SPRING WINTER/SPRING 20162016WINTER/SPRING WINTER/SPRING

For Marketing & Advertising Information, please visit us online at:www.RecordCourier.com and click on the ADVERTISE tab�

Or call us at: 775-782-5121

Street Address: 1503 Highway 395 North, Suite G, Gardnerville, NV 89410

The Record-Courier is the Carson Valley’s hometown

newspaper. Based in Gardnerville this publication distributes

three days a week (Wednesday, Friday and Sunday) and is

available at hundreds of convenient locations including

newspaper racks, grocery stores, convenience stores, hotels,

hospitals and by home delivery.

Our coverage area includes Douglas, Lyon, and Carson

City Counties in Nevada and Mono, Alpine and El Dorado

Counties in California.