SO, WHAT EXACTLY IS MUMBAI?

REALLY??!

?!!

THE QUESTION LEAD US TO A NEW DESTINATION…

MUMBAIPEDIA

MUMBAIPEDIA • LOOKS BEYOND THE SUPERFICIAL

CLICHED MUMBAI

• LOOKS AT IT THROUGH THE EYES

OF A MUMBAIKAR

• CAPTURES THE NUANCES THE

WORLD NEVER NOTICED BEFORE

MUMBAIKARS SHOW LOVE!

643 Likes

73 Followers

A few interesting blog mentions

MUMBAIPEDIA

WHAT NEXT?

MUMBAIPEDIA

HOW CAN IT BE MORE THAN JUST A SERIES OF HOARDINGS?

MUMBAIPEDIA

HOW CAN WE TAKE IT TO THE NEXT LEVEL?

MUMBAIPEDIAWE MUST

TURN THESE HOARDINGS

INTO A MOMENT OF TRUTH

FOR OUR TG

MUMBAIPEDIAFIRSTLY, WHO AREWE TALKING TO?

MUMBAIPEDIA

Mumbaikars on the move who don’t know their city inside outTourists who are clueless about what Mumbai is all about

MUMBAIPEDIA

SO WHAT’S THE ONE THING THAT IS COMMON TO BOTH?

MUMBAIPEDIA

THE SMART PHONE

- 27 Million users in Urban India

- 9% of phone users in urban

India.

-22 Million users access Social

Networks on their smart phones

- 16 Million access videos

- Highest age group of smart

phone users is 18-24

MUMBAIPEDIA

AND THE BIG ENGAGEMENT IDEA IS…

THE MUMBAIPEDIA APP

BOW

WOW!!!

THE MUMBAIPEDIA APP

Savor the nuances

of Mumbai

THE A TO Z of EVERYTHING “OH SO MUMBAI”

Put the A-Z of

Mumbai on a Map

Learn the local Mumbaiy

ya Languag

e Contribute

to

Mumbaiped

ia

THE MUMBAIPEDIA APP •

The Mumbaipedia App is divided into 4 parts

•MUMBAI LENS

•MUMBAI COMPASS

•MUMBAI LINGO

•CONTESTS

THE MUMBAIPEDIA APP

•

The Mumbaipedia App is divided into 4 parts

MUMBAI LENS• Mumbai Lens captures the fun definitions included

in the Mumbaipedia in the form of videos

• Every letter, from A to Z has a series of videos

• Starting with 26 videos, we can keep updating it as

we go

• Users can even contribute content which we can

moderate, edit and put up on Mumbaipedia

1,36,616 views @ Youtube

6,37,018 views @ Youtube

Initial content for the Mumbai Lens will be uploaded – 26 videos – One

for each alphabet, will be shot and uploaded on the APP

Once the APP is launched a user will be able to add their take on the

word in the form of - Video, Audio, Picture

For example – Anda Burji for which we have made the video, the user

can later add their take on it

Video’s will be uploaded by users to webserver, post moderation the

approved edited videos will be hosted on YouTube channel.

FUNCTIONING OF THE MUMBAI LENS

THE MUMBAIPEDIA APP

•

MUMBAI COMPASS•Mumbai Compass is a map that can help you

track all the coolest things in Mumbai

• It is segregated into 5 sections

• FOOD

• SHOPPING

• SIGHTS

• BOLLYWOOD

• ENTERTAINMENT

THE MUMBAIPEDIA APP

•

MUMBAI COMPASS• When the user clicks on say, the Food tab, tags

appear on the map of Mumbai

• These tags will include food stalls and

restaurants usually skipped by other sites

• The user will also be able to tag his favorites

• The same will extend to shopping where women

can tag a great new shop they’ve discovered or

for Bollywood where one can tag the homes of

stars, Goregaon Film City, etc

Mumbai Compass will be divided into 5 sections

On each section – handpicked content will be uploaded –

Food – 200 tags,

Shopping – 100 tags,

Sights – 50 tags ,

Entertainment – 50 tags,

Bollywood – 50 tags

Once the APP is launched a user will be able to add their tags – favorites

also

Tags be monitored - Integrate Four Square API , which will allow us to

monitor and make changes in the tags created by users

FUNCTIONING OF THE MUMBAI COMPASS

THE MUMBAIPEDIA APP

•

MUMBAI LINGO• 25 most used, most entertaining Mumbaiyya

Lingo will be listed with a Voice sample

• Really helpful to tourists who can

communicate with the locals by just pressing a

button

THE MUMBAIPEDIA APP •

STEP I

Create the App •Create 26+ Videos for the Mumbai Lens Section

•Research & Tag our Favorite Places in Mumbai

•Record Lingo

THE MUMBAIPEDIA APP •

STEP 2POPULARISE THE APP

THE MUMBAIPEDIA APP

•

STEP 3Simultaneously, drive Content Generation via Youtube, Twitter, Facebook, Instagram

MUMBAIPEDIA FACEBOOK PAGE •

A foreigner hits Mumbai. He doesn’t know a thing about Mumbai. We ask Mumbaikars to help him out with their knowledge. -Where can he eat Mumbai Street Food -Where can he buy leather shoes-Where can he buy his girl friend cool clothes for cheap-Where can he see Shahrukh Khan

MUMBAIPEDIA FACEBOOK PAGE

Quirky Quotes, Videos, Photos will be uploaded on the page which will be continuously monitored

MUMBAIPEDIA TWITTER PAGE •

MUMBAI LENS # Chokra #Sabunlagana #Videocoach #Khotachiwadi #Townie

MUMBAI COMPASS#Gujjufood #Bagsinbandra #Gypsyclothes#Bollywoodsouvenirs #Hiphopparties

MUMBAI LINGO#Chirkut #Waatlagaoonga #Phataka

MUMBAIPEDIA YOUTUBE CHANNEL

•

Contests where users need to shoot and upload videos on given wordsThese words will explore the various facets of Mumbai Eg. Playgrounds, Phool market, etc

HOW DOES OMKAR BENEFIT? •

OMKAR = MUMBAIPEDIA= MUMBAIWe Own Mumbai

APPS ARE COOL We become the first builder to host an app. We become a cool builder

24X7 WITH OUR TGAnd also with those who will one day become our target audience

LOTS & LOTS OF SOCIAL MEDIA CHATTERWord of mouth spreads & how!

MUMBAIPEDIA BECOMES A SUPERHIT!!

• THANKS A MILLION!!!